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The Week in Review - Vol. 47 No.13
Monday June 29, 2009
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Schafer Systems Inc.

  • Lottery Plans Conversion to GTECH. Full Story
  • Vermont Says Yes To INTRALOT. Full Story
  • B.C. Lottery Corporation Launches "GameSense." Full Story
  • New Playstations, Scratchcard Dispenser Fascia Kits and External Signage to Boost Excitement In-Store. Full Story
  • Tipos News Playing via SMS. Full Story
  • Successful Contest with the Participation of Polla. Full Story
  • The Florida Lottery Celebrates Pink Flamingo Day With Special Offers For Players. Full Story
  • Million-2-1 Launches Legendary Rainbow Riches® On Mobile. Full Story
  • Missouri Lottery Releases Fiscal Year Total. Full Story
  • Lottery Unveils Video Tribute to Peace Officers. Full Story
  • New Online Lottery Gaming Channel Partner Site With TV3 - Irelands Only Independent Commercial Television Station. Full Story
  • Lottery Meets Return to Education Goal Before End of Year! Full Story

Smartplay International Inc.

Wincor Nixdorf

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Lottery Plans Conversion to GTECH; Sales Interruption Beginning AT 12:01 AM Sunday

WEST VIRGINIA, USA (June 25, 2009) - In order to complete conversion with GTECH, the West Virginia Lottery’s new gaming system vendor, lottery sales will be stopped at 12:01 AM Sunday, June 28 and resume at noon, according to Lottery Director John Musgrave.

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Musgrave said retailers have been provided with new and improved equipment that will make purchases both faster and easier. “The very fact that these terminals are user friendly and infinitely quicker, spells good business for overall lottery sales in the coming year.”

As part of the system enhancement, Musgrave said all traditional-game lottery retailers will have the capability to sell both instant and online tickets, which include scratch-off games, as well as Powerball®, Hot Lotto®, Cash25, Daily3 and Daily4.

In addition to the new lottery terminals, he said high-performing retail locations have received stand-alone Player Activated Terminals ("Pay & Play"), which provide customers an opportunity to purchase and check winning tickets without the assistance of a retailer; many of the Lottery's KENO locations have received Ticket Scan machines ("Ticket v"), allowing players to check their own tickets for winners on West Virginia Lottery online games.

Musgrave said the new terminals offer retailers a user-friendly approach with features such as touch-screen technology and flat-panel screens for customers, who will be able to view their transactions, as well as lottery notices about jackpots, products, and promotions. The new terminals will also provide retailers with accounting features that enhance security in monitoring and tracking tickets.

Additionally, Musgrave said satellite communication will be used to improve transaction speeds, as it has been proven more reliable than traditional phone lines.

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Musgrave commended the efforts of lottery staff, as well as lottery retailers and GTECH employees, who he said have spent thousands of hours to make the conversion seamless. “It has represented an undertaking of unimaginable proportions, but one that we believe will provide a smooth transition for the playing public. We do ask for their patience, however, as retailers continue to learn the new system.”

Musgrave said more than 4,000 clerks and managers from 1,521 lottery retail outlets were trained on how to operate new terminals within just three weeks by the Lottery's marketing staff and GTECH professional trainers. “Remarkably, retailer attendance was better than 99 percent . . . we were grateful for their attendance, which speaks to the dedication and professionalism of the Lottery’s retailer network, as well as their enthusiasm over the new system.”

In addition to GTECH building out their offices in Charleston, Musgrave said behind-the-scenes activity has included the installation of new equipment at all retail locations six weeks prior to conversion, transferring lottery warehouse inventory to a new location, implementing new internal procedures to merge the Lottery and GTECH systems, and training lottery staff on how to use a new graphical interface provided by GTECH.

SOURCE: West Virginia Lottery.

 

Vermont Says Yes To INTRALOT

INTRALOT’S 10th Lottery Contract in the U.S.

ATHENS, Greece (June 24, 2009) -- INTRALOT Inc., INTRALOT’s subsidiary in the US, is making an impact in the US Lottery market. The Vermont Lottery has selected INTRALOT to operate their Online and Instant games management. This is INTRALOT’s 10th US Lottery contract in a relatively short timeframe, which is proof of company’s continued growth.

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The six (6) year contract with an option for two (2) additional two-year renewals will begin in July 1st 2010 and will also include INTRALOT managing the Vermont Lottery’s associated gaming products, retailer network, and support services.

Vermont will receive an upgraded Lottery system and equipment thanks to INTRALOT’s state-of-the-art telecommunications system that will connect its cutting-edge terminals in 700 POS throughout the State to INTRALOT’s LOTOSTM O/S Central System, enabling secure and reliable transactions.

Since the sale of the first ticket in February 1978, the Vermont Lottery has produced more than $1.5 billion in overall sales, allowing the Lottery to significantly contribute to various state causes. Since the Lottery’s inception, $941 million has been returned to players in the form of prizes. More than $86 million has been invested into Vermont’s local communities and to local Lottery agents in the form of commissions and over $410 million has gone to the State of Vermont Education Fund. The Vermont Lottery is committed to contributing all proceeds to the Education Fund, while strongly emphasizing the importance of responsible gaming.

The Director of the Vermont Lottery, Mr. Alan Yandow, stated: “We look forward to a strong, mutually beneficial partnership with INTRALOT. In the coming years, change in the lottery industry will move very fast, and we anticipate our working relationship with Intralot will assist us in making those changes, and increase our contribution to the Vermont Education Fund.”

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 INTRALOT S.A. CEO, Mr. Constantinos Antonopoulos, commented: “We are proud to be selected by the Vermont Lottery as the preferred bidder to run the Lottery for the next decade. Only a few weeks after our agreement with the New Hampshire Lottery, and a few months after our two latest contracts in Louisiana and Ohio, INTRALOT ratifies its commitment to expand dynamically in the US market. INTRALOT will offer the Vermont Lottery advanced and fully integrated services that will support the Lottery towards its goal to increase its contribution to the general welfare of the citizens of Vermont. We are really looking forward to a fruitful cooperation.”

INTRALOT Inc. President & CEO, Mr. Tom Little, added: “We are excited about the opportunity to work with Vermont and will build a strong partnership that will make an impact on the state and its citizens. I am also very proud of the commitment within the INTRALOT family. Our team understands the importance of working hard to provide services that ultimately help improve Lotteries. Vermont will benefit from the dedication and hard work that is exemplified within our company each and every day.”

About INTRALOT (www.intralot.com)

INTRALOT, a public listed company, is the leading supplier of integrated gaming and transaction processing systems, innovative game content and sports betting management, to state-licensed gaming organizations worldwide. Its broad portfolio of products & services, its know-how of Lottery, Betting & Video Lottery operations and its leading-edge technology, give INTRALOT a competitive advantage which contributes directly to customers’ efficiency, profitability and growth. With presence in more than 50 countries, with 5,000 people and revenues of $1.53 billion (€1.1 billion) for 2008, INTRALOT has established its presence on all 5 continents.

For more information please CONTACT: Ms. Persa Kartsoli, Head of Corporate Affairs, Phone: +30-210 6156000, Fax: +30-210 6106800, email: kartsoli@intralot.com.

 

 

B.C. Lottery Corporation Launches "GameSense" Responsible Gambling Program

BCLC Asks Players to 'Use Their Gamesense'

BURNABY, British Columbia, Canada (June 24, 2009) -- Television viewers in British Columbia soon will begin to see a unique series of ads asking them to 'use their GameSense'.

The name refers to BCLC's innovative new responsible gambling program, designed to assist players with making informed choices about gaming.

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"GameSense is really about balancing the fun element of play and individual choice with the need to exercise a sense of control and stay within one's boundaries when participating in games of chance," said Michael Graydon, BCLC President & CEO.

"These ads represent the first ever responsible gambling television messages to appear in BC, and we're extremely proud they have been deemed important enough to have received Public Service Announcement status from the Television Bureau of Canada."

In addition to the PSA's, the GameSense makes use of both online and offline resource material, GameSense information centres and committed knowledgeable staff within gaming facilities.

GameSense also provides the opportunity to further promote provincially funded resources, including the problem gambling helpline and free counselling services when they are required.

"The introduction of the GameSense innovation will make essential problem gambling prevention information much more friendly, appealing and accessible," said Jon Kelly, Responsible Gambling Council CEO.

"It reflects BCLC's ongoing commitment to provide gaming entertainment in a socially responsible manner in communities around this province."

BCLC is a provincial Crown Corporation that offers socially responsible gaming entertainment while generating income that benefits all British Columbians. Last year more than 6,850 community and charitable organizations received community gaming grants. BCLC is an Official Supporter of the Vancouver 2010 Olympic and Paralympic Winter Games.

For further information please CONTACT: BCLC, Trevor Miller, Communications Officer, Office: 604-247-3013 or Cell: 604-341-0752, Email: tmiller@bclc.com or visit www.GameSense.com.

SOURCE: British Columbia Lottery Corporation.

 

 

New Playstations, Scratchcard Dispenser Fascia Kits and External Signage to Boost Excitement In-Store

Latest initiative from Camelot underlines ongoing commitment to retailers to help them boost sales and returns to the Good Causes

Play Station

WATFORD, UK (June 25, 2009) -- National Lottery operator Camelot is to introduce new-look Playstations, Scratchcard dispenser fascias and external signage across its network of over 27,500 National Lottery retail outlets. The £16.5 million investment to refresh its permanent point-of-sale material underlines Camelot’s commitment to retailers and forms a key part of the company’s plans to offer National Lottery players and retailers an even better service – and to deliver the next stage of National Lottery sales growth and returns to the Good Causes.

News of this latest retailer-friendly innovation follows hot on the heels of Camelot unveiling its best sales performance in a decade. At the same time, the operator successfully completed the largest – and fastest – lottery upgrade of its kind in the world in preparation for the start of the third National Lottery Licence.

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This huge task saw Camelot completely replace its entire network of National Lottery terminals, introducing new touch-screen models, cutting-edge media screens and printers – connecting an expanded retail estate of over 27,500 outlets to an upgraded gaming system via a new communications network.

As part of the new point-of-sale rollout, which begins at the end of June, Camelot is introducing a brand new National Lottery Playstation, designed following extensive research to address the needs of players and retailers. The result is a Playstation that will boost excitement in-store and, with its branded ‘globe’ and eye-catching looks, be a signpost for The National Lottery.

Offering a host of additional benefits and features for retailers, the new-look, colour-co-ordinated model will be easier to merchandise as it holds more play slips and has a feature game area to promote new games. The two play pads will give more ‘how to play’ information, while the two pens have longer-lasting ink and stronger chains. The new unit also features an easier-to-use tabbed point-of-sale mechanic, a spacious storage drum for extra play slips and a more accessible bin.

Despite all of these enhancements, the new Playstation has the same footprint as the old model and its shape has been specially designed to allow two units to sit comfortably side-by-side – giving retailers the option of increasing their play areas.

The new Playstations also feature bolder branding – as well as The National Lottery ‘globe’, they are ‘lottery blue’ as Camelot’s research showed that the colour has a natural association with The National Lottery and is something that customers look for when locating the Playstation in-store.

Play Station

Camelot is also providing its retail partners with a ‘refresh’ kit for all of its Scratchcard dispensers to forge an even stronger link between Scratchcards and The National Lottery. Tying in with National Lottery colours, the kits consist of new blue and silver covers for the frame and cassettes, which fit easily over any type of dispenser. Each dispenser will also feature a circular, National Lottery-branded point-of-sale disc to reinforce consumer understanding that Scratchcards are part of The National Lottery family of games.

To further ensure a more consistent brand image at every point of the shopper’s journey, Camelot is also refreshing existing external wall and pavement signage on a like-for-like basis to raise awareness of all the places National Lottery games can be played.

Announcing the rollout programme, Duncan Malyon, Sales Director at Camelot, said: “The introduction of new Playstations, Scratchcard dispenser ‘refresh’ kits and replacement external signage underlines our commitment to support our retail partners to help them continue to make the most of selling National Lottery products.

We’ve listened to what our players and retailers wanted, and have come up with a piece of kit designed with these needs in mind. The new equipment is definitely easier to merchandise and maintain, is simple for players to use and doesn’t take up any more valuable space than the previous models. It’s also flexible in its design so will fit easily into any type of store.

Our retailers have played a pivotal role in helping to raise over £23 billion for the Good Causes to date. We want to build on this amazing achievement by building an even better and brighter National Lottery – for players and retailers alike. The new Playstation, refreshed Scratchcard dispensers and replacement signage will allow us to do just that – and help our retail partners to add further value to their businesses by boosting their lottery sales, and help us to deliver even more money for the Good Causes.”

For further information, please CONTACT: Rob Dwight, Senior Media Relations Manager: 020 7632 5748 or Lisa Hancox, Corporate PR Manager: 020 7632 5716, Camelot Press Office: 020 7632 5711.

 

 

Tipos News Playing via SMS

BRATISLAVA, Slovak republic (June 25, 2009) -- TIPOS, National Lottery company, a.s., in cooperation with the mobile operator T-Mobile Slovensko, a.s. has prepared for its customers and players a new service, to be available since 22nd June 2009, - the possibility to play lotteries also through text messages (SMS). The services relates to number lotteries LOTO, additional game JOKER, LOTO 5 z 35, EUROMILIÓNY and KENO 10.

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Not only that you can wager, but also verification, payment and payout of possible prize directly to the winner’s account are carried out easily through the SMS. The player will be also informed through SMS whether his/her guess was a winning one, as well as about possible amount of prize and further information how to collect it.

Except for their mobile phone, customers do not need any special applications to play through SMS; they do not have to go to outlets or to pay by bankcard and the like.

The new service is very transparent and easy to use. All the customers of the mobile operator, whether with fixed payment tariff or prepaid credit, who are older than 18 years of age can enjoy the service. This novelty saves time since players can play their favourite number games anytime and anywhere.

Playing games through SMS is fully in compliance with principles and limits of responsible gaming; only players older than 18 years of age can play.

As said by the Chairman of the Board of Directors and General Director of the company TIPOS Peter Kapusta: “I believe that this technological innovation, in addition to the existing distribution channels such as playing in outlets and by means of Internet, will facilitate and dulcify playing of number lotteries for the existing customers and will secure acquisition of new players.”

For further details: Jaromir Liptak, Department of strategy and relations to exchequer

TIPOS, national lottery company, a.s., Email: liptak@tipos.sk

SOURCE: TIPOS, national lottery company, a.s. via EL.

 

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Successful Contest with the Participation of Polla

SANTIAGO, Chile (June 2009) -- In a simple but touching event, the Council for the Defense of Children (CODENI, for its Spanish), a beneficiary company of Polla Chilena de Beneficencia, selected the best works of art of the “Drawing Contest 2009,” which was one of the main activities held to celebrate its 75th anniversary.

One of the qualifying judges of the contest was the President of Polla Chilena de Beneficencia’Board, Veronica Montellano, who answered of the invitation call made by the General Manager of CODENI, Edmundo Ruiz, stating that there is nothing quite as pleasant as contributing with the activities of a social institution. Other judges were Juan Mayor, a professor from the faculty of arts from the Catholic University and former student of Ciudad del Niño. (He was a resident student of the foundation).

Winners were selected out more than 300 participants, and were divided into three categories, each with its own award, plus a distinction, which were distributed as follows:

The first prize which corresponds to the 14 to 20 years old category, (a TV with flat screen) was contributed by Polla Chilena, as part of its commitment to collaboration and philanthropy to the noble activities of its eleven beneficiaries.

Among the winning drawings, Veronica Montellano highlighted the equity of gender and the variety in styles, which guaranteed the representativeness of the 3,500 foundation beneficiaries; children and the youth under a treat situation or under an real violation of their Rights, as well as the youth who have legal problems.

The celebration of its diamond anniversary coincides with those of Polla Chilena.  It is closed with an activity in which the former beneficiaries of the foundation will take part with musical activities and will share with their peers.

SOURCE: Polla Chilena de Beneficiencia S.A.

 

The Florida Lottery Celebrates Pink Flamingo Day With Special Offers For Players

TALLAHASSEE, Florida (June 19, 2009) -- For the second year in a row, the Florida Lottery will celebrate National Pink Flamingo Day with special offers and surprises at Lottery district offices statewide.

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On Monday, June 22, from 9:00 a.m. to 4:00 p.m. players are encouraged to visit any Lottery district office and wish Lottery staff a "Happy Pink Flamingo Day." Players who purchase a Firecracker MILLIONAIRE RAFFLE™ ticket at the district office will receive a pair of pink flamingo yard ornaments (while supplies last), those who present any five non-winning Florida Lottery tickets to a district office on this date will receive a free t-shirt. To find a Florida Lottery district office near you, visit the About Us section of the Florida Lottery Web site at www.flalottery.com.

This year's Firecracker MILLIONAIRE RAFFLE offers the best odds ever to win $1 million. The game offers seven top prizes of $1 million, nine prizes of $50,000, 11 prizes of $5,000, and 1,000 prizes of $500. Tickets went on sale May 15, and with tickets limited to only 750,000 statewide, the game is expected to sell out. Each ticket features a unique number that will be automatically entered into the random computerized drawing to be held on July 4, 2009.

Florida voters, by a two-to-one margin, approved a constitutional amendment in 1986 authorizing the state to operate a lottery for the purpose of generating significant additional moneys for education. Today, Floridians continue to show their support by purchasing in excess of $4 billion in Lottery products per year. For more information regarding the Florida Lottery, its games and contributions to education, visit www.flalottery.com.

SOURCE: Florida Lottery.
CONTACT: Connie Barnes (850) 487-7727.

 

 

Million-2-1 Launches Legendary Rainbow Riches® On Mobile

MANCHESTER, England (June 14, 2009) - Million-2-1, the UK's leading provider of interactive mobile phone services and an IGT-UK Group subsidiary announces the release of the legendary Rainbow Riches® Pots of Gold™ to its mobile platform. Rainbow Riches® joins other leading Barcrest Group game titles that have been ported for mobile, including Ooh Aah Dracula R.I.Peater, Elvis Top 20 and Hi-5.

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Rainbow Riches® Pots of Gold™ is a 5-reel, multi-line slot game with three exciting bonus rounds. The 'Pots of Gold'™ bonus features three progressive jackpots (Bronze, Silver and Gold) which increases every time the reels are spun. Additional bonuses include a 'Pick Me' feature and the legendary 'Road to Riches' bonus trail.

As with all Barcrest Group games on the Million-2-1 platform Rainbow Riches® Pots of Gold™ will be available with a number of stakes and players will have the opportunity of competing in a unique tournament mode, battling to get to the top of the leader board to win prizes.

Rainbow Riches® is the UK's best known land-based slot title and has significant presence through bingo halls, motorway service areas, AGC's and betting shops. Million-2-1 is confident that fans of the land-based version will not be disappointed.

Chris Sheffield, Director and General Manager of Remote Gaming at IGT-UK Group said, "The launch of Barcrest Group's most popular land-based slot game onto the mobile platform signifies a massive step forward in our mobile strategy. The mobile version uses exactly the same maths and game logic as that in the land-based game making the players experience second to none."

Million-2-1 will continue to expand its range of top quality mobile content, with Rainbow Riches® being joined by Cleopatra® and a suite of table games in the coming months.

SOURCE: Million-2-1, an IGT Company.

 

Missouri Lottery Releases Fiscal Year Total

Lottery Transfers $259 Million to Education; Proceeds Raised Surpass $3.5 Billion

JEFFERSON, Missouri (June 18, 2009) - The Missouri Lottery sent its final monthly transfer of fiscal year 2009 to public education today, bringing the total transferred in FY09 to $259 million and the total proceeds generated to date to more than $3.5 billion.  Today’s monthly transfer of $20,885,991 is based on Lottery ticket sales in May.  The fiscal year transfer was less than 1 percent short of the Lottery’s goal of $260 million.

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We are obviously disappointed that we did not meet our goal,” said Larry Jansen, executive director of the Missouri Lottery.  “However, I am very proud of the effort made by our staff, our suppliers and our retailers in this difficult economy, and in spite of the fact that we have such limited resources to promote our products, I am pleased we were able to achieve at the level we did.

The bright spot in this month’s transfer is that we surpassed the $3.5 billion mark in proceeds raised for the state, including public education,” Jansen said.

Jansen noted that one reason proceeds were lower in FY09 is due to fewer high Powerball jackpots.  During FY08, one jackpot reached $300 million, another jackpot was $275 million and two other jackpots exceeded $100 million.  But in FY09, $222 million was the highest the jackpot ever got.

Combine less exciting jackpots with a flagging economy, and it made for a lackluster year of sales,” said Jansen.  “We worked very hard to keep sales and interest high during these challenging times.  When you consider the significant sales decreases that other businesses have experienced this past year, I think we did very well.”

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Proceeds from Missouri Lottery ticket sales in fiscal year 2009 were used for a variety of public education programs including:  the Foundation Program, the A+ Schools Program, Special Education Excess Costs, the Virtual Schools program, the Classroom Trust Fund and funding for several public higher education locations. For a complete list of programs funded in FY09, visit the Lottery’s Web site at molottery.com.

From the start of the Lottery in January 1986 through fiscal year 2009, the Lottery has transferred more than $3.5 billion to the state and public education.

Each year, the proceeds are allocated by the governor and the state’s General Assembly during the annual appropriation process.  These funds represent approximately 4 percent of the annual funding required for Missouri’s public education system.

For each dollar spent on the Lottery, more than 96 cents goes back to the citizens of the state in one form or another.  Approximately 63.4 cents is returned to players as prizes, 26.7cents goes to the state’s public education programs, 6.1 cents pays for retailers’ commissions, incentives and bonuses, and 3.8 cents is used for administrative costs.

SOURCE: Missouri Lottery.

 

Lottery Unveils Video Tribute to Peace Officers

SACRAMENTO, California (June 17, 2009) - The California Lottery® is pleased to announce that a video explaining its innovative partnership with the California Peace Officers’ Memorial Foundation is available for viewing on the Lottery’s Web site.

The Lottery has joined forces with the foundation to create a new Scratchers® ticket. The ticket, named “In the Line of Duty,” pays tribute to peace officers.

We are pleased to team up with the foundation to support the families left behind by peace officers who have made the ultimate sacrifice for our state,” Lottery Director Joan Borucki said. “Customers can help support the work of the foundation by buying the ticket.”

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Part of the proceeds from the Scratchers ticket, up to $300,000, will go to support the foundation. That payment is a licensing fee that will not interfere with the amount of money that the Lottery pays out to education.

This is immensely important for the foundation and for our surviving families,” said Mark Nichols, president of the California Peace Officers’ Memorial Foundation, which provides aid and scholarships to the surviving family members of peace officers who died in the line of duty.

State Sen. Lou Correa, D-Santa Ana, also applauded the partnership: “When you buy this Scratchers ticket you get a shot at winning a Lottery prize and at the same time part of the proceeds go to the families served by the foundation.

To view the video, go to www.calottery.com.

About The California Lottery®

More than 95 cents of every Lottery dollar is returned to the community in the form of contributions to education, prizes and retail commissions. The California Lottery contributes at least 34 cents of every dollar that players spend on Lottery products to public education and returns more than 50 percent of sales to players in the form of prizes. Since its inception in 1985, the Lottery has contributed nearly $21 billion to California schools out of total sales of more than $56 billion. Retailers benefit too, earning $3.6 billion in compensation since 1985.

SOURCE: California Lottery.

 

 

New Online Lottery Gaming Channel Partner Site With TV3 - Irelands Only Independent Commercial Television Station

DUBLIN, Ireland (June 22, 2009) -- New Media Lottery Services, Inc. (OTC Bulletin Board: NWMD) ("NMLS"), the lottery content and systems provider announced a new 2 year channel partnership agreement with TV3, Ireland's independent commercial television station for its client lottery site, RehabBingo.com.

The channel partnership deal is comprised of an integrated lottery/bingo presence on the award winning TV3.ie web site as well as television advertising and promotion. This marks the second in a number of channel partner deals for RehabBingo.com across the Irish market to solidify its status as Ireland's leading online lottery and gaming site.

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The site will allow TV3.ie users and TV3 viewers access to RehabBingo.com's online gaming products with exclusive lottery games and promotions. The RehabBingo.com site has enjoyed tremendous success to date.

Commenting on the launch NMLS CEO John Carson said, "TV3 is a progressive consumer brand in the Irish media landscape. This channel partnership combines the strength of the TV3 brand with RehabBingo.com, Ireland's leading online lottery and gaming site. This is the second white label channel partner that has committed to developing and expanding RehabBingo.com in Ireland through a two year agreement. This investment by NMLS will allow for further digital lottery game developments for both Ireland and across European markets."

Commenting on the launch TV3's Pat Kiely (Commercial Director) said, "TV3 is committed to the development of its award winning web site TV3.ie. By providing relevant content and developing strong brand partners such as RehabBingo.com the website enhances and extends its television presence. It allows cross platform promotion to deliver its audience a complete entertainment package. The channel partnership provides TV3.ie with a new and dynamic revenue model beyond traditional online advertising and allows it more interaction with site users through lottery promotions and competitions."

About New Media Lottery Services, Inc. (www.nmlsinc.com)

New Media Lottery Services, Inc. (OTC Bulletin Board: NWMD) supplies lotteries with a white label lottery system, games and management support to develop new income streams from digital lottery product distribution, including the internet, mobile telephony, interactive television and digital vending. NMLS secures long-term contracts with lottery clients and shares in the net win from these partners.

SOURCE: New Media Lottery Services, Inc. ENQUIRIES: John Carson, New Media Lottery Services, (1) 540 437 1688.

 

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Lottery Meets Return to Education Goal Before End of Year!

Transfer Brings Fiscal Year Total to $385.5 Million

RALEIGH, North Carolina (June 23, 2009) – Today, the North Carolina Education Lottery (NCEL) met its goal for the year with a transfer to the state and there is still more to come! The NCEL transferred over $78 million for sales in April, May and part of June. This transfer brings the tally for the fiscal year to $385.5 million, including the FY08 carryover of $3.5 million, and the overall tally from launch to over $1.1 billion. The NCEL will close out this fiscal year with another transfer by the end of June that will cover additional proceeds from June sales.

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We are incredibly proud to have met this goal earlier than anticipated and that we can contribute to the state revenue during such tough economic times,” said Tom Shaheen, NCEL executive director. “The NCEL and all its employees continue striving to maximize sales and raise as much money as we possibly can for North Carolina. We especially appreciate the support of players and lottery retailers throughout the state who help us with that mission.

The NCEL made the electronic transfer to the Office of State Budget and Management (OSBM) this morning.

The Lottery Act designates that 50 percent of proceeds is to be split between pre-kindergarten programs for at-risk four year olds and class size reduction in the early grades; 40 percent to school construction; and 10 percent to college scholarships. For detailed information on where the money has gone so far, the NCEL’s 2007-08 beneficiary brochure is available online at nc-educationlottery.org. The brochure includes county-by-county totals for each of the four programs. The data is through June 30, 2008 and does not include today’s transfer. A brochure with data for the 2008-2009 Fiscal Year will be available after the close of the fiscal year.

Since inception (March 30, 2006) through May 31, 2009, the NCEL has surpassed $3.3 billion total gross sales. Over 95 cents of every dollar is returned to North Carolina in the form of beneficiary programs, prizes and retailer commissions.

CONTACT: Alice Garland, Phone: (919) 301-3602.


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