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GTECH Signs Five-Year Contract Extension in Trinidad and
Tobago
WEST GREENWICH, Rhode Island, USA
(October 5, 2006) -- GTECH Corporation, a
wholly-owned subsidiary of Lottomatica
S.p.A., announced it has signed a five-year contract extension with the
National Lotteries Control Board of Trinidad
and Tobago (NLCB) to provide new online lottery products and services
through September 5, 2011. GTECH expects to receive approximately $78 million
in revenue over the five-year extension term.
“GTECH and the NLCB have
been partners in establishing a successful lottery enterprise,” said
W. Bruce Turner, GTECH President & CEO and Lottomatica S.p.A. CEO.
“By providing the NLCB with GTECH’s latest offering of products,
we are enabling them to expand their retailer base and operate more
effectively, which in turn, enhances their ability to maximize funds for good
causes.”
Under the terms of the extension,
GTECH will provide the NLCB with approximately 800 Altura® terminals and
400 handheld lottery terminals. These machines will replace existing
terminals and will be placed in new retailer locations. GTECH will also provide
the NLCB with 250 multi-media keno monitors and 400 Express Point Plus™
terminals. GTECH will continue to offer a full range of support services
including central system maintenance; terminal installation and maintenance;
communications management; field service; and marketing support. The Company
will also continue managing the distribution, accounting, and validation of the
Lottery’s instant ticket business.
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In addition to lottery services,
GTECH also provides prepaid mobile phone top-up and bill payment services over
its lottery terminals in Trinidad and Tobago.
The NLCB of Trinidad and Tobago was
established in 1968 to create a lottery for the twin-island state. The Lottery
has been a valued GTECH customer since 1994, when the Company replaced the
existing offline lottery system with an online lottery system. Proceeds from
the NLCB go toward education, health, and social welfare, among other
things.
About
GTECH
GTECH is a leading gaming technology and services company,
providing innovative technology, creative content, and superior service
delivery. Lottomatica is one of the world’s largest commercial
lottery operators and a market leader in the Italian gaming industry. GTECH and
Lottomatica together create a fully integrated lottery operator and gaming
technology solutions provider—a combined company with worldwide scale,
considerable financial strength, and industry-leading customer solutions.
Lottomatica is majority owned by the De Agostini Group, a century-old
publishing, media, and financial services company. Lottomatica is publicly
traded on the Italian Stock Exchange (LTO) and in FY 2005 had more than 1.6
billion euros in revenues and 6,300 employees in over 50 countries.
CONTACT: Robert K. Vincent, Public
Affairs, GTECH Corporation. Phone: 401-392-7452.
SOURCE: GTECH Corporation media
release.
INTRALOT Partner In Gidani Consortium, The New Operator Of South
Africa’s National Lottery
ATHENS, Greece (October 9, 2006) --
INTRALOT announces that the Gidani
consortium, in which its subsidiary INTRALOT South Africa is an 18% equity
member, was chosen as the new operator of the local lottery after an
international tender.
The contract duration is seven (7)
years with a launch date of the 1st of April 2007. The estimated annual gross
revenues for the consortium will reach €90 Million on average, while the
estimated funds for good causes will exceed €3.5 Billion during the
contract. The awarding authority is the Department of Trade and Industry of
South Africa and the National Lottery Board will provide control and oversight
of the contract.
INTRALOT South Africa, in which
INTRALOT S.A. is the majority shareholder, participates in the Gidani
Consortium as the second major partner after the South African government,
which will participate in the consortium as a 20% equity partner. The rest of
the consortium -based upon the local regulations about Black Empowerment-
consists of various local entities (i.e. local associations, investment groups,
NGOs etc).
Significant emphasis will be placed
on raising INTRALOT’s sources of revenues via its subsidiary, by
increasing sales through the development and implementation of customized and
innovative marketing and promotional programs, on improving the relatively low
penetration of the lottery’s current games within the country through the
design and introduction of new games and on the expansion and optimization of
the sales’ network, etc.
Specifically, INTRALOT will be the
main provider of the necessary technology and services for the implementation
and support of the overall project.
The project entails the procurement,
installation and support of an advanced integrated network which includes an
initial installation of 7.626 CORONIS terminals and their peripherals
–which will reach 10.626-, the core operating system
“LOTOS” and the telecommunications infrastructure for the
flawless operation of the network. INTRALOT will also provide all the necessary
training on the use of the new terminals, software as well as on client
services’ best practices and transactions’ safety to the retailers
across the country.
INTRALOT S.A. CEO, Mr. Constantinos
Antonopoulos stated: “We are very pleased with this award, not only
because we consider it as a further step in our expansion worldwide, but also
for the reason that INTRALOT was found to have had the best solution and was
chosen over the leading companies in the industry. Our contribution to the
operation of the South Africa Lottery is a highly important addition to our
international portfolio and we commit to working closely with our Gidani
partners to deliver as many benefits and profits to the lottery, INTRALOT, the
consortium and the citizens of South Africa”.
With its approximately 45 million
inhabitants, South Africa is a rapidly developing country and its stock market
ranks among the 10 biggest of the world. The gaming market’s size is
estimated to be $1.3 Billion. It will be the host country of the 2010 World Cup
and, based upon developed countries’ standards, has a remarkable
telecommunications, transport and energy infrastructure. Its economy is
“healthy” and its future prospects are very optimistic.
About INTRALOT (www.intralot.com)
INTRALOT, a public company listed on
the ASE, is a leading supplier of integrated gaming and transaction processing
systems, innovative game content and value added services to state-licensed
gaming organizations worldwide. Its broad portfolio of products & services,
its know-how of Lottery, Betting & Video Lottery operations, its experience
in sports games and its leading-edge technology give INTRALOT a competitive
advantage which contributes directly to customers’ efficiency,
profitability and growth. INTRALOT’s footprint straddles five continents
with 37 subsidiaries, 8 business offices, over 3,600 people and revenues of
€ 523 million for 2005 and €700(Ε) for 2006.
SOURCE: INTRALOT. For more
information please CONTACT: Ms Evi Ioannidou, Communications Director, Phone:
+30-210-6156000 – Fax: +30-210 6106800, email:
ioannidou@intralot.com
Oklahoma Lottery Celebrates Successful First Year; Announces
Statewide Anniversary Celebration
OKLAHOMA, USA (October 5, 2006) --
On October 12, the Oklahoma Lottery will
complete a successful year of operations and is celebrating the fun-filled year
of Woo-Hoo’s with two one-time only Anniversary celebrations.
“We have had an excellent
first year filled with fun and excitement,” said
Jim Scroggins, Executive Director of
the Oklahoma Lottery Commission. “Oklahomans won more than $129 million
in the first year. Of course, the real winners are Oklahoma’s children and
education, with more than $68 million being transferred to education so far.
We’re excited about all that we have accomplished and are looking forward
to a great second year.”
In its first year the Oklahoma
Lottery has launched 27 Scratchers, debuted the Pick 3 online game last
November, was welcomed to the Powerball family in January when Oklahoma hosted
the national Powerball drawing and has invited Oklahomans “to put 25 grand
in their hand” with Oklahoma Cash 5.
To celebrate the first year, the
Lottery has planned a statewide Scratcher promotion and will be launching the
First Anniversary Raffle in November.
Beginning October 12, Oklahomans
will have a chance to win tickets in the Scratcher game Cash Reward from
radio stations across the state. Radio station partners will be giving away
12,000 of these $2 Scratchers to listeners in a number of exciting contests.
Cash Reward features a top prize of $5,000. For a full list of participating
radio stations, please log on to the Lottery’s website at
www.lottery.ok.gov.
On November 10, the 1-year
anniversary of Pick 3’s launch, tickets will go on sale for the Oklahoma
Lottery First Anniversary Raffle. This limited-time-only game will feature a
top prize of $250,000 with only 200,000 $5 tickets being sold.
With each ticket purchase, players
also will receive a mail-in entry for a chance to win a 2006 Oklahoma Lottery
custom-painted Victory Vegas Jackpot Motorcycle. The raffle also includes two
second-tier prizes of $50,000 and 300 third-tier prizes of $500.
The First Anniversary Raffle drawing
will be live at the International Finals Rodeo in Oklahoma City on January 20,
2007.
In its first year the Oklahoma
Lottery has passed many milestones including those below…
| |
FY – 2006 |
Since Launch |
| Sales |
$204,843,618 |
$242,819,519 |
| Other Revenues i.e. fees, bonds, interest,
etc |
$579,086 |
$792,386 |
| Education Transfers |
$68,948,959 |
Next transfer scheduled 10/15
|
| Prizes Paid |
$109,683,136 |
$129,860,347 |
| Retailer Commissions Paid |
$12,924,387 |
$15,277,237 |
| State Taxes Withheld |
$259,349 |
$2,211,891 |
| Federal Taxes Withheld |
$1,625,093 |
$13,828,491 |
| Child Support Withheld |
$27,845 |
$28,623 |
| Operating Expenses |
$7,578,553 |
$9,178,923 |
For more information contact Houston
Hunt at 405.840.3201 or visit the Oklahoma Lottery’s official website at
www.lottery.ok.gov
SOURCE: Oaklohoma Lottery.
MDI’s Major League Baseball is a Grand Slam with
Lotteries
At least 10 Additional Lotteries Plan to Offer
MLB-Themed Games for the 2007 Season
ALPHARETTA, GA – October 6,
2006 – Tapping in to what is sure to result in strong sales and new
players, more than 10 U.S. state Lotteries have signed up to launch Major
League Baseball-themed instant games next year with many more considering the
game and planning to test it in focus groups.
MDI
Entertainment, a wholly-owned subsidiary of
Scientific Games Corporation (NASDAQ:
SGMS) announced its agreement with Major League Baseball Properties, Inc.
(MLBP) in March 2006. The first MLB-themed game to launch was in
Massachusetts on April 11 and featured the
Boston Red Sox.
The agreement with MLBP gives MDI
the exclusive rights to produce and distribute state lottery tickets featuring
the trademarks associated with Major League Baseball including the MLB
silhouetted batter logo, the World Series, League Championship Series, Division
Series and All-Star Game logos as well as the logos of the Major League
Baseball Clubs.
“Major League Baseball
is one of the most significant properties MDI has ever offered to
lotteries,” said Steve Saferin, MDI president. “For years,
lotteries have wanted to run MLB games and promotions and now, it’s a
reality. It’s going to be an exciting year.”
In Massachusetts, weekly sales of
the Red Sox game hit $12 million and maintained a sales rate that was 56
percent above the average during its first 12 weeks. The game offered a grand
prize of coveted Red Sox season tickets for life, which is the kind of prize
that makes MLB-themed games unique. New York also took advantage of its loyal
baseball fan base by running a Subway Series instant ticket featuring the Mets
and the Yankees and Maine launched its own Red Sox ticket.
“Baseball fans are
passionate about their teams and including an MLB ticket in a line up will give
those fans the opportunity to show their affinity while still appealing to core
players,” Saferin said. “We are excited to see the lotteries
reach this new audience and watch their instant ticket sales climb as a
result.”
About Scientific
Games
Scientific Games Corporation is the
leading integrated supplier of instant tickets, systems and services to
lotteries, a leading supplier of fixed odds betting terminals and systems,
interactive sports betting terminals and systems, and wagering systems and
services to pari-mutuel operators. It is also a licensed pari-mutuel gaming
operator in Connecticut and the Netherlands and is a leading supplier of
prepaid phone cards to telephone companies. Scientific Games' customers are in
the United States and more than 60 other countries. For more information about
Scientific Games, please visit our web site at
http://www.scientificgames.com.
MDI Entertainment, a wholly-owned subsidiary of Scientific Games Corporation,
is the worldwide leader in licensed lottery games and promotions.
SOURCE: MDI
Entertainment.
CONTACT: Jeff Schweig, Phone: 678-297-5212.
Massachusetts State Lottery Posts 3rd Consecutive Record Year
FY’06 Marks Highest
Sales and Local Aid Return in Lottery’s 34-year History
BRAINTREE, Massachusetts, USA
(October 6, 2006) -- State Treasurer Tim Cahill today announced that the
Massachusetts State Lottery posted
record-breaking sales and local aid figures for Fiscal Year 2006. This marks
the third consecutive year that the Lottery generated record numbers in these
areas.
The Lottery returned a remarkable
$951.2 million in local aid to the Commonwealth - the largest amount ever
returned for cities and towns in the 34-year history of the Lottery.
Sales for FY06 climbed to $4.52 billion, an increase of more than $41.2 million
over last year’s record revenues.
“The Lottery’s
continued prosperity is a direct reflection of the organization’s
dedication to operating as an efficient and effective enterprise and commitment
to maximizing revenues available for the Commonwealth’s 351 cities and
towns,” said Treasurer Cahill, who chairs the Lottery Commission.
“Each record year, brings more local aid to municipalities and helps to
improve the overall quality of life in our communities.”
At $951.2 million, the
Lottery’s net profit to the state increased by more than $15.1 million
from $936 million in FY05. The amount of Lottery local aid distributed directly
to municipalities in FY06 was capped by the Legislature at $761,378,162, with
the remaining revenues used to offset other state budgetary obligations. The
Legislature agreed to lift the cap, originally imposed in 2003, this fiscal
year which will send historic levels of Lottery local aid to cities and towns
in FY07.
“While we paid out
prizes totaling three billion plus dollars to our players last fiscal year, the
biggest winners were the municipalities of Massachusetts, which received record
levels of Lottery local aid,” said
Joe Sullivan, Executive Director of
the Massachusetts State Lottery.
FY06 marked another banner year for
the Lottery’s instant ticket portfolio as sales accounted for $3.115
billion or 69 percent of the Lottery’s overall revenues. The
Lottery’s $10 games - $800 Million Spectacular and Set for Life, as well
as the introduction of the first-of-its-kind $5 Red Sox Instant Ticket, helped
maintain the Massachusetts Lottery’s standing as a nationwide leader in
instant ticket sales.
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With four jackpots that soared over
the $250 million mark, Mega Millions - the Lottery’s sole multi-state game
- experienced “mega” success in FY06. The excitement around Mega
Millions’ multi-million jackpots helped propel sales from $97 million in
FY05 to $134.7 million in FY06 – representing a whopping 38.8 percent
increase over last year.
The Lottery’s in-state online
games also saw much success in FY06. Keno benefited greatly from the addition
of a multiplier feature in December 2005. “Keno Bonus” boosted
the game’s already strong sales to $775.2 million in FY06, a 4.5 percent
increase over last year.
In its first full fiscal year of
sales, CASH WinFall registered $47 million in FY06. The popular $2 game, which
was introduced in September 2004, contributed $41.8 million in sales for the 10
months it was available in FY05.
The Lottery’s other online game
also posted robust sales. The Numbers Game turned in sales of $342.5 million,
and Mass Cash and Megabucks followed with $42.6 million and $42.1 million,
respectively.
SOURCE: Massachusetts State Lottery
Commission (www.masslottery.com).
CONTACT: Beth Bresnahan, (781) 849-5600, (781) 752-5402 (cell).
Dr Anne Wright to Chair the National Lottery
Commission
LONDON, United Kingdom (October 9,
2006) -- Tessa Jowell, Secretary of State for Culture, Media and Sport, has
today announced the appointment of Dr Anne Wright as the new Chair of the
National Lottery Commission.
Dr Wright has been the National
Lottery Commission Chair since October 2005 and has brought strong leadership
to the organisation.
Dr Wright's new appointment comes at
the end of her existing one year term and is made under the new provisions of
the National Lottery Act 2006. As the new Chair she will be responsible for
overseeing the competition for the third operating licence of the National
Lottery.
Ms Jowell said:
"The National Lottery Commission
has a vital role in protecting the integrity of the National Lottery and
ensuring maximised returns to good causes across the country.
"I am delighted therefore to
announce Dr Anne Wright's appointment as Chair of the National Lottery
Commission. Anne's strong background and her impressive strategic leadership
will ensure that the Lottery continues to mature and develop through the third
licence period."
Dr Wright's appointment will run
from 16th October 2006 to 15th October 2010.
Dr Wright said:
"The Commission as regulator
plays an important role in ensuring that the Lottery works well for everyone
and benefits individuals, communities and the nation.
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"I am delighted that the
Secretary of State has appointed me as Chair to lead the work of the
Commission. This will be a crucial and exciting period, and I look forward to
working with colleagues and stakeholders to make sure we do a good job. We will
need to effect a successful transition to the Third Licence whilst ensuring
that the ongoing business is maintained, good causes continue to benefit, and
players are protected.
"I am also keen that the
Commission should look ahead to the future and develop the way it works to
match new approaches to better regulation."
The National Lottery Commission is a
non-departmental public body, sponsored by the Department for Culture, Media
and Sport. The organisation is responsible for regulating the operation of the
National Lottery, including the award of the licence. The overriding statutory
duties of the Commission are to ensure that the National Lottery is run with
all due propriety and to protect the interests of every participant in the
lottery games. Subject to fulfilling these two overriding duties (which also
apply to the Secretary of State), the Commission has a further duty to do its
best to maximise the net proceeds of the Lottery available for distribution to
the Good Causes.
SOURCE: Department for Culture,
Media And Sport (National)
New Appointments at NZ Lotteries
NEW ZEALAND (October 11, 2006) --
Two new executive appointments have been made at NZ
Lotteries, says NZ Lotteries Chief Executive Todd McLeay.
Wayne Pickup has been appointed
Chief Information Officer. Mr. Pickup previously held the position IT Projects
Director at NZ Lotteries for three years where he played an integral role in
the implementation of a new Gaming System, new lottery terminals and the
extensive modification of NZ Lotteries' new national headquarters on Khyber
Pass Road.
In his new role Mr. Pickup will be
responsible for IT operations at NZ Lotteries, providing strategic direction
and centralised management of staff and budgets.
Previous to NZ Lotteries Mr. Pickup
worked at EssNet in Stockholm as a Project Manager and Product Manager. EssNet
is a technology and systems provider for many of Europe's largest and most
successful lotteries.
Jude Urlich has been appointed Head
of Communications and Government Relations.
Ms Urlich brings to the role an
extensive background in communications and public relations and has most
recently worked at Victoria University as their Director of Public Affairs.
Prior to that she directed her own consultancy and has held marketing and
communications management positions in the public sector.
NZ Lotteries executive team now
comprises Chief Executive: Todd McLeay, Deputy Chief Executive: Warren
Salisbury, Head of Marketing: Evan Lawrey, General Manager Retail Sales: Chris
Lyman, Mr. Pickup and Ms Urlich.
SOURCE: Press Release: New Zealand
Lotteries Commission.
GTECH Signs Three-Year Online Lottery Contract Extension With the
Kentucky Lottery
WEST GREENWICH, Rhode Island, USA
(October 9, 2006) -- GTECH Corporation, a
wholly-owned subsidiary of Lottomatica
S.p.A., announced that it has signed a three-year contract extension with
the Kentucky Lottery Corporation to
continue providing online lottery products and services through June 30, 2011.
GTECH expects to receive approximately $15 million in revenue over the
three-year contract extension.
"This extension is evidence of
the Kentucky Lottery's continued confidence in GTECH's ability to provide
comprehensive products and services," said W. Bruce Turner, GTECH President
& CEO and Lottomatica S.p.A. CEO. "Working together, we will continue to
assist the Lottery in their ongoing efforts to maximize sales and generate
revenue to support college scholarship and grant programs in Kentucky."
Under the terms of the extension
agreement, GTECH will continue to provide ongoing services including central
system and terminal maintenance; retailer training; marketing support; hotline
management; and field services.
The Kentucky Lottery Corporation has
been a valued GTECH customer since 1989 when the Lottery began sales. Proceeds
from the Lottery benefit the Kentucky Educational Excellence Scholarship (KEES)
Program, the College Access Program, and the Kentucky Tuition Grants Program.
Kentucky Lottery proceeds have provided more than 708,000 of these grants and
scholarships worth $817 million since 1999.
About
GTECH
GTECH is a leading gaming technology and services company,
providing innovative technology, creative content, and superior service
delivery. Lottomatica is one of the world's largest commercial lottery
operators and a market leader in the Italian gaming industry. GTECH and
Lottomatica together create a fully integrated lottery operator and gaming
technology solutions provider -- a combined company with worldwide scale,
considerable financial strength, and industry-leading customer solutions.
Lottomatica is majority owned by the De Agostini Group, a century-old
publishing, media, and financial services company. Lottomatica is publicly
traded on the Italian Stock Exchange (LTO), and in FY 2005, had more than euro
1.6 billion in revenues and 6,300 employees in over 50 countries when combined
with GTECH.
CONTACT: Robert K. Vincent Public
Affairs GTECH Corporation, 401-392-7452.
SOURCE: GTECH Corporation
Reliability is One Of Veikkaus' Values
Article by: Ilkka Juva,
Communications Director, Veikkaus Oy
VEIKKAUS, Finland (October 9, 2006)
-- Veikkaus' game system processes nearly
3,000 gaming transactions per minute at the maximum. Over a million prizes are
paid out every week. The usability of the system amounts to 99.98 percent,
which means that the interruptions of use only take slightly more than a minute
per week.
The system is absolutely reliable
and functional measured against any standards. And when something exceptional
still occurs, it is soon noticed. With many players and a large number of
transactions, even the slightest problems concern several players.
Veikkaus' game system has had a few
individual problems over the past few weeks that have affected gaming. It is
understandable that we have been criticized for this. All the feedback we have
received tells us, above all, that people are interested in what we do and that
our customers are used to high-standard service.
As regards technical know-how,
Veikkaus' is in the vanguard of the lotteries of the world. And we will work to
keep this position even in the future. That is why our game system is being
constantly updated and the entire system will be reformed soon. We know that
large technical reforms can only rarely be carried out completely without
problems in the lottery business, as in any other field of activity. However,
the outcome of the reform will definitely enhance our services and represent
the reliability our company values require.
Article by: Ilkka Juva,
Communications Director, Veikkaus Oy
SOURCE: Veikkaus' eNews distributed
by Veikkaus Communications.
Betware Partners With Ingenio To Offer A New Variety Of Games Of
Chance
REYKJAVÍK, Iceland &
MONTREAL, Canada (October 10, 2006) -- Betware and Ingenio have signed a license
agreement, which will give Betware the opportunity to market Ingenio’s
games to its clients around the world. Betware can offer Ingenio’s games
in its portfolio and Lottery clients may choose the games they wish to install.
Ingenio, a subsidiary of
Loto-Québec, has been developing
unique interactive multimedia lotteries for the industry for the past eight
years. Coupled with Betware’s ten year experience in the development of
web-based gaming solutions, the two companies see this as a fruitful
partnership and one which is assured to be enduring and profitable for all the
industry.
“From the start of
discussions, the complementarities of our two organizations seemed natural to
us, quickly leading to the agreement we are announcing today”, explains
Nathalie Rajotte, Ingenio’s director general. “By partnering with
Betware, Ingenio is gaining an upright and credible partner that offers a
comprehensive, powerful transactional platform perfectly in line with our short
Flash games”.
 |
 |
| Above: Two of the many
games from Ingenio |
“All Ingenio’s Flash
enabled games are ready to run on the Instant Game Server since it has the
flexibility to allow for the integration of third-party software. Any client
who requests these games would be able to launch the games within a very short
time because Ingenio games and technology are easy to plug into the Instant
Game Server,” says Steindor Gudmundsson, Core Team Manager at Betware.
With this agreement in effect
Betware will add Ingenio’s games to the services it offers to lottery
corporations worldwide, which will widen Betware’s product offerings
considerably. Says Svanur Thorvaldsson, Marketing Director at Betware,
“instead of approximately 30 games we previously offered, Betware can
now give close to 60 games on top of our platform to present and potential
clients”.
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A WLA Silver
Contributor |
About Ingenio (www.ingenio-quebec.com)
Ingenio, a subsidiary of
Loto-Québec, is primarily involved in the research and development of
new gaming products and marketing channels worldwide. These past few years,
Ingenio has been recognized for its originality and the quality of its
interactive multimedia lottery game graphics, as well as for its use of new
technologies in the improvement of the traditional gaming product.
About Betware (www.betware.com)
Betware is a software and
services company that specializes in providing technical solutions to gaming
companies operating in fully regulated jurisdictions. Betware has a wide
product line, covering most traditional lottery games, sports games, instants,
horse racing, live betting, bingo and casino games. These are offered on
different channels such as the Internet, mobile and on-line retailer systems.
Betware’s flexible application program interface (API) allows independent
third party gaming developers and operators to create their own games on top of
Betware’s core services.
Information at Ingenio : Jean-Pierre
Roy, Media relations, Loto-Québec, (514) 499-5151. Information at
Betware: Prerna Desai, Media Manager, Betware, Phone: +354 5804721.
Pollard Banknote Gets The Green Light On An Exciting Licensing
Arrangement With Cadillac®
WINNIPEG, Canada (October 10, 2006)
-- For generations, people have often targeted the finest luxury automobiles in
pursuit of their dreams. Pollard Banknote
Limited Partnership (“Pollard Banknote”) has just established a
relationship with Cadillac to help make more of those dreams a reality. This
collaboration allows Pollard Banknote to begin offering the Cadillac
brand—and associated vehicles—to lottery customers across the U.S.
and Canada, enhancing their ability to drive revenues steadily northward.
“Cadillac offers
clients the rarest of compelling combinations: an enviable recognition factor,
an enduring brand infused with a hip new following, and an immediate
association with the finer things in life,” said Sina Aiello,
Director, Licensed Products. “We’re really looking forward to the
positive reactions players are certain to express as we begin unveiling the
multiple ticket options associated with this brand.”
By capitalizing on Cadillac’s
unique position in popular culture, lotteries will surely find a secure niche
from which to attract interested gamers. This licensing partnership also gives
Pollard Banknote’s customers the option to incorporate Cadillac products
into their prize packages, augmenting the attraction of the games to both core
and casual enthusiasts.
Cadillac features the iconic
Escalade SUV, along with a completely redesigned product lineup highlighted by
the XLR roadster, the SRX luxury crossover vehicle, the popular CTS sedan, and
the V-Series of performance cars.
Cadillac’s century-long
heritage, combined with the brand’s recent resurgence of new luxury
models, makes it a natural fit with players from across the demographic
spectrum anxious to enhance their lifestyle through a significant,
life-altering windfall.
Pollard Banknote offers a turnkey
solution for licensed games, including ticket design and manufacturing, prize
structure consultation, merchandise selection and fulfillment, publicity and
promotional opportunities, and second chance draw process management (including
all customer service, Internet marketing, and post-game analysis).
About Pollard
Banknote (www.pollardbanknote.com)
Pollard Banknote is one of the
world’s leading full-service lottery vendors and is a major supplier to
North America’s charitable gaming industry. The firm manufactures instant
tickets and provides related programming, design, and marketing support. As
well, Pollard Banknote manufactures ticket vending machines, pull tab tickets
and bingo paper, and supplies lottery management services (including
warehousing and distribution). Established in 1907, the firm is owned by the
Pollard family and the Pollard Banknote Income Fund and currently serves more
than 45 lotteries worldwide, including some of the largest and most respected
lotteries in the United States, Canada, Europe, Asia, and Central and South
America.
About Pollard Banknote
Income Fund
Pollard Banknote Income Fund (TSX:
PBL.UN) is an unincorporated, open-end trust which owns 26.7% of Pollard
Holdings Limited Partnership, which in turn owns Pollard Banknote Limited
Partnership.
General Motors trademarks used under
license to Pollard Banknote Limited Partnership.
FOR MORE INFORMATION CONTACT: Gordon
Pollard (gpollard@pbl.ca) or John Pollard
(jpollard@pbl.ca) Co-Chief Executive
Officers, Phone: (204) 474-2323
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