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MDI Entertainment Inc.
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Vol. 37 No. 10
Monday December 11, 2006

  • Hill & Partners Brings GTECH to NASPL 2006. Full Story
  • The MDI Zone is a Big Hit with Lotteries.Full Story
  • Veikkaus.fi Celebrates Its 10th Birthday. Full Story
  • Wincor Nixdorf AG - Proposals to the AGM. Full Story
  • Colorado Lottery Launches New Retailer Link. Full Story
  • Massachusetts State Lottery and Boston Celtics Present Check to “Boston Celtics Green’s”. Full Story
  • Creator Capital Signs Letter of Intent with Newmediacom. Full Story
  • Christmas Lights Switch On Festive Lotto Campaign. Full Story
  • All In Partners Announce Launch Of High-End Consulting And Strategic Solutions Partnership. Full Story
  • New WLA Executive Committee. Full Story
  • Oregon Lottery Awards OCC™ Bike to Its Second Chance Drawing Winner. Full Story

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Hill & Partners Brings GTECH to NASPL 2006

QUINCY, Massachusetts, USA (December 1, 2006) -- Hill & Partners, Inc., the award-winning tradeshow management and three-dimensional marketing company, developed a new streamlined display for GTECH's participation in the North American State and Provincial Lottery Show (NASPL) in Chicago October 10-13, 2006.

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GTECH turned to Hill & Partners for a display solution that would leverage this leading gaming technology and services company among the competition. Hill & Partners developed an exhibit sure to entice passersby, utilizing frosted wall panels to tease attendees without revealing GTECH offerings with a simple glance. The walk around structure showcased product and service offerings segmented by category, providing the opportunity for attendees to speak with product managers for related products and services in the same area. An LED programmable lighting system added color and visual interest to the exhibit. By invitation only, attendees could experience the "Innovation" center, a closed room display featured the latest in lottery solution technology. Although behind closed doors, activity within the Innovation center was apparent through the frosted plexi wall inserts, generating curiosity among tradeshow attendees.

GTECH handles all aspects of lottery product and transaction management. The company is located in West Greenwich, Rhode Island. GTECH has been a Hill & Partners client for over ten years.

About Hill & Partners, Inc.

Hill & Partners, Inc., is a full service tradeshow exhibit design company specializing in three-dimensional marketing solutions. The company services a wide range of clientele from all over the world, including Exact Sciences, Mountain Hardwear, Malden Mills, Corning and the GTECH Corporation. Hill & Partners is headquartered at 124 Old Colony Avenue, Quincy, MA 02170.

To request additional information or photos, please email Libby at lleung @ hillpartners.com. More information can be found at www.hillpartners.com and by calling 617.471.7990.

SOURCE: Hill & Partners, Inc.


The MDI Zone is a Big Hit with Lotteries; Innovative Website Celebrates 1st Anniversary

ALPHARETTA, Georgia, USA (November 30, 2006) -- The “MDI Zone” -- the website launched by MDI Entertainment to easily communicate property assets and guidelines and expedite the approval process when developing a licensed game -- is celebrating its first anniversary with almost 2,000 creative elements having been processed in just its first year.

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The MDI Zone website, launched worldwide in November last year, was developed to act as a Lottery’s personal source to enhance communications and approval processes between MDI,  lotteries and their agencies. MDI was the first lottery vendor to develop such a system.

 “The creation of a lottery game is a complicated process,” said Steve Saferin, MDI president. “There are many people and factors involved in designing a licensed lottery ticket and The Zone simplifies that process from start to finish.”

In the past, lotteries and agencies would have to physically send ticket art, POP, television and radio creative, as well as a game’s property assets and elements, to the vendor for approval. After changes were made, the pieces were again physically sent back and forth. Many times, the files were too large to send in e-mail format.

MDI Entertainment, a wholly-owned subsidiary of Scientific Games Corporation (NASDAQ: SGMS), recognized the inefficiency in that process and sought to offer customers a modern, interactive and economical system. And after just one year, it’s been determined The Zone has been successful in reducing the overall time it takes to process licensor artwork approvals.

 “It’s an innovative website that just makes sense and has made life easier on the lotteries’ product managers and key staff,” Saferin said. “We’re very proud of the Zone and that we are able to offer this service to our customers.”

Glenn Strong, instant game product manager for the Michigan Lottery, said, “Having the ability to submit game assets for approval online has been a tremendous time-saver. Instant notification on the approval status also ensures that all the people I have to work with at the ad agency and ticket printer don’t have to wait for me to convey that information to them. They get the information as soon as I do.”

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Anne Lewis, product marketing specialist for the Delaware Lottery, agreed. “As a single resource point for all parties involved in the legal, creative, development, and approval stages of a licensed property lottery game, the MDI Zone dramatically improves the time it takes to usher a game to market,” she said.

To check out The Zone, go to www.mdientertainment.com and click on The Zone.

About Scientific Games

Scientific Games Corporation is the leading integrated supplier of instant tickets, systems and services to lotteries, a leading supplier of fixed odds betting terminals and systems, interactive sports betting terminals and systems, and wagering systems and services to pari-mutuel operators. It is also a licensed pari-mutuel gaming operator in Connecticut and the Netherlands and is a leading supplier of prepaid phone cards to telephone companies. Scientific Games' customers are in the United States and more than 60 other countries. For more information about Scientific Games, please visit our web site at http://www.scientificgames.com.

MDI Entertainment, a wholly-owned subsidiary of Scientific Games Corporation, is the worldwide leader in licensed lottery games and promotions.

SOURCE: MDI Entertainment.
CONTACT: Jeff Schweig, Phone: 678-297-5212.


Veikkaus.fi Celebrates Its 10th Birthday

VEIKKAUS, Finland (December 4, 2006) -- In December, ten years will have passed since Veikkaus introduced the option of gaming on the internet to its customers. During the past decade, internet gaming has developed from a marginal phenomenon to a success story. Today, Veikkaus website has around 100,000 daily visitors. This autumn we attained the weekly sales record on the internet, EUR 4.8 million. It represents nearly 17 percent of Veikkaus' total weekly sales.

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Veikkaus started its career on the web in 1995, when we opened our first website. Games were not offered on the net at that time. The actual pilot gaming website was opened in December 1996. During its first week of existence, the internet gaming service attracted 393 players, posting sales of 55,000 Finnish marks.

The option of playing games on the net was introduced to our customers officially three months later on the 10th of March 1997. In the beginning, we only offered betting games, and the selection was increased gradually. Lotto was launched in June 1997 and on round 3/1999, our entire game selection was made available on the net.

In the course of the years, www.veikkaus.fi has taken huge steps forward. The latest reforms were introduced last year. In the summer of 1995, we launched our first eInstants, and the option of playing Lotto, Keno, and Fixed Odds Betting by SMS was offered. In December 2005 we introduced a game folder, which our customers must open if they wish to play one of the games. At the same time, the contents of the website were made more versatile, as the Dreams Site was opened. The reforms were received well - the number of Veikkaus' active players increased rapidly from 110,000 to 125,000.

SOURCE: Veikkaus' eNews distributed by Veikkaus Communications.


Wincor Nixdorf AG - Proposals to the AGM

Dividend to Rise to €2.80 – "Stock Split" – Conversion of Appropriated Into Unallocated Additional Paid-In Capital

PADERBORN, Germany (December 1, 2006) -- At its meeting on November 30, 2006, the Supervisory Board of Wincor Nixdorf AG passed a resolution approving the dividend proposal for fiscal 2005/2006 put forward by the Board of Directors. The proposal to be put forward to the AGM on January 29, 2007, is for a dividend payment of €2.80 per share (previous year: €2.10). In addition, the Board of Directors and the Supervisory Board have decided to propose to the AGM that the Company's capital stock be doubled through the issuance of new shares. Shareholders are to receive, without payment, one additional share for each share held (bonus share). This corresponds to a stock split in a ratio of 1 : 2. As part of this measure, a proportion of appropriated additional paid-in capital is to be converted into unallocated additional paid-in capital. This is to be implemented by means of a capital increase out of company reserves and/or retained earnings, followed by an ordinary reduction of capital.

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The proposed dividend reaffirms Wincor Nixdorf AG's commitment to a dividend policy that allows shareholders to benefit directly from the Company's solid performance. Within this context, the aim is to pay out approximately half of the net income for the year, having adjusted for the effects of amortization of product know-how on earnings (cash net income). In total, an amount of approx. €46.32 million is to be paid out as dividends for fiscal 2005/2006.

The issuance of bonus shares is aimed at lowering the current price of Wincor Nixdorf shares. Reducing the share price to an investor-friendly level will make Wincor Nixdorf shares more tradeable.

The planned conversion of appropriated additional paid-in capital to unallocated, i.e. uncommitted, additional paid-in capital will cover a volume of €95.35 million and is to be used for the purpose of future dividend payments to shareholders from capital reserves currently committed. Under German legislation, in order to convert appropriated additional paid-in capital to unallocated capital reserves, the entity in question is obliged to perform a capital increase out of company reserves and/or retained earnings and a subsequent "ordinary reduction of capital". The proceeds from the ordinary reduction of capital are to be allocated in their entirety to uncommitted additional paid-in capital.

SOURCE: Wincor Nixdorf International GmbH.
CONTACT: Andreas Kohlmann, Director Retail Division Lottery Solutions, Tel.: +49 (0) 7531 / 94226-40, Fax:  +49 (0) 7531 / 94226-99, Mobile: +49 (0) 170 / 2283121, Email: Andreas.Kohlmann@wincor-nixdorf.com


Colorado Lottery Launches New Retailer Link

DENVER, Colorado, USA (December 1, 2006) -- Retailers in Colorado have a wealth of Lottery information at the click of their mouse. In October, the Colorado Lottery launched Retailer Link for more than 2,900 retailers statewide and has received nearly 5,000 clickthroughs in a month.

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 “Since our relationship with our retailers is vital to our success, we continually work to provide the most accurate and timely information to them,” said Peggy Gordon, director of the Colorado Lottery. “Through this new section on our Web site, we are able to offer them a wide range of tools, which are all easy to access at any time of the day or week.”

 One aggressive goal of the Lottery’s staff is recruiting 200 additional retailers during the fiscal year, so the Retailer Link is one tool that can help achieve this target. The objectives of the Retailer Link include enhanced external communication, improved training, excellent customer service as well as providing accurate information in a more timely manner.

 In August, Lottery staff members began getting feedback from dozens of key corporate accounts such as Safeway, 7-Eleven, ConocoPhillips and Loaf ‘N Jug and independent retailers to determine their needs and the items that would help improve the Lottery components of their business. The overriding message was clear: make it simple but comprehensive.

 The topics covered in the Retailer Link are broad:

  • Retailer application forms
  • Point-of-Sale plan-o-gram
  • Retailer newsletter
  • Proceeds information
  • Retailer compensation
  • Upcoming games
  • Quick reference cards
  • How-to-play literature
  • Contact information
  • MyLottery VIP Club information
  • Accounting reconciliation forms

 Information is updated, and topics are added throughout the month. Since ease and convenience are essential, the Retailer Link does not require a password for access. The feedback on the new information has been very positive, according to Lottery staff members, so look for additions and improvements in the near future.

 To access the page, visit www.coloradolottery.com and click on the Retailer Link icon.

SOURCE: Colorado Lottery.
CONTACTS: Linh Truong (303) 759-6872 or Kristen Shew (303) 759-6846.


Massachusetts State Lottery and Boston Celtics Present Check to “Boston Celtics Green’s” First $1 Million Winner

Amanda Matthews Of Melrose Receives Prize in a Center Court Ceremony at the TD BankNorth Garden

State Treasurer Tim Cahill (right) and Boston Celtics COO Rich Gotham (left) present Amanda Matthews of Melrose and her fiancee Brandon with the $1 million prize she won playing the Lottery’s Boston Celtics Green instant game.

BOSTON, Massachusetts, USA (November 30, 2006) -- State Treasurer Tim Cahill yesterday joined Boston Celtics COO Rich Gotham at the TD BankNorth Garden to present Amanda Matthews of Melrose with a check representing the $1 million prize she won playing the Massachusetts State Lottery’s new Boston Celtics Green instant game.

Matthews – the first player to claim a $1 million prize in the Boston Celtics Green instant game - received the check in a center court ceremony during halftime at last night’s Celtics game. 

Matthews claimed her prize on November 13 at the Lottery’s Braintree headquarters. She will receive annual prize payments of $50,000 (minus taxes) for 20 years.

When asked of her plans for her $1 million windfall, Matthews said she would like to purchase a home.

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She purchased the $5.00 the Boston Celtics Green ticket at Spot Pond Mobil located at 2 South Street in Stoneham. The store will receive a $10,000 commission for selling the winning ticket. There are still four $1 million prizes, as well as millions in other cash and merchandise prizes, waiting to be won with Boston Celtics Green.

Boston Celtics Green debuted at Lottery retailers throughout Massachusetts on October 31. This exciting $5 instant game offers over $57.5 million in cash, merchandise and unmatchable experiential prizes.

Five lucky winners will have the opportunity to each win a pair of Celtics season tickets through the game’s bonus drawing feature. Other prizes include game tickets, and courtside seats, as well as team-related merchandise.

To learn more about the Boston Celtics Green, pick up a brochure at any of the Lottery’s 7,500 retail locations, or log on to the Lottery’s website at: www.masslottery.com

SOURCE: Massachusetts State lottery.
CONTACT: Beth Bresnahan, 781-849-5600.

 

Creator Capital Signs Letter of Intent with Newmediacom

HAMILTON, Bermuda (November 30, 2006) -- Creator Capital Limited (CTORF:OTCBB) (“CCL” or the "Company") is pleased to announce that the Company has signed a Letter of Intent with Newmediacom Limited (“NMC”), of the United Kingdom, for the purpose of negotiating rights to certain services related to the provision of live, streamed, and downloadable video services to mobile devices and other video distribution and receiving technologies.

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About Newmediacom

Newmediacom Ltd., www.newmediacom.co.uk is one of five companies, which comprise the Phones International Group www.phonesintgroup.com. Phones International Group was founded in 1998 by Peter Jones. The Group provides a portfolio of core business offerings combining mobile logistics, distribution and fulfillment, configuration, content products and delivery and other related services within the mobile and wireless industries. Newmediacom was acquired by the Phones International Group early in 2004. The company provides broadcast quality services and solutions that can be utilized in the mobile phone arena.

About Creator Capital Limited

Creator Capital Ltd., a Bermuda exempted company, along with Harrah’s Entertainment Inc., introduced the in-flight interactive gaming experience to international airline passengers as a method of creating additional revenues for airlines in 1998. In addition to providing interactive in-flight gaming entertainment software and services, CCL also offers and distributes international entertainment and sports content for broadband television over the internet. Through its division, Creator.tv, CCL can now deliver not only its existing in-flight gaming entertainment, but a wealth of additional content, to electronic entertainment platforms over the Internet.

Website: http://www.creatorcapital.com

SOURCE: On behalf of the board of directors, Deborah Fortescue-Merrin, President. Email: info@creatorcapital.com, Phone: (604) 947-2555.


Christmas Lights Switch On Festive Lotto Campaign

UNITED KINGDOM (November 27, 2006) -- Camelot this week launches a festive TV ad campaign to promote Lotto over the holiday season. The new campaign, which features a house decorated in Christmas lights, illuminating in time to music, will run from 3rd December.

The 20-second advert starts with a view of a dimly-lit suburban house. A snowman on the porch is the only allusion to it being Christmas. The scene suddenly comes alive to a piano soundtrack – and lights on the hedge in the front garden flash on and off in rotation, in time with the music.

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After a couple of seconds, the tempo of the music picks up. Lights come on and go off all over the house in time with the beat – from the roof, to the snowman, to a star on top of a large outdoor Christmas tree, showering light down on its pine needles.

The white picket fence along the front of the house takes on the form of a piano keyboard, with the fence panels lighting up as the music scales up and down. As the advert progresses, the scene gets more and more lively with an ever-increasing amount of objects taking part in the musical light show.

Reindeer are lit up over the garage, icicles of light are suspended from the sloping roof, a second snowman is illuminated on the other side of the front door. What seems like a small forest of mini Christmas trees are lit up in turn all over the front lawn. Baubles of light are suspended on the porch roof and as they light up in syncopation to the music, numbers can be seen in the middle of them – and they are revealed as lottery balls.

Towards the end of the ad, in time to a break in the music, all the lights go on at once. A large Lotto bauble appears on the right hand side of the screen as the voiceover says: “Imagine if you won this Christmas”.

Daniel Heale, Head of Media & Marketing for Camelot said: “The ad is designed to capture the spirit of what people might do if they won a Lotto jackpot this winter. In 12 years of running The National Lottery we have seen people spend their money on so many different things – and there’s usually at least one crazy and spontaneous purchase in there somewhere.

 “We’ve had a millionaire tiling his winning numbers into the bottom of his new swimming pool, another framing her big cheque and giving it pride of place in her living room – so putting Lotto numbers up in Christmas lights on the front of a house follows a Lotto tradition.

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The campaign was created by Abbott Mead Vickers BBDO. The brief issued to them by Camelot was to create something which brought together the optimism and good will that Christmas inspires, while encouraging people to dream and about the possibilities a Lotto win could open up.

 “Imagine winning a Lotto jackpot this December,” said Daniel Heale. “Buying someone a ticket could be one of the best presents ever if it nets them a festive fortune – or you could be a real life Santa Clause by winning big and treating your friends and family to a Christmas day they will never forget.

The campaign is on air from Sunday 3rd December and will run through until the end of December. Media planning was handled by MPG and media buying by OMD.

For further information, please contact Charlotte Gibson, Corporate PR Manager: 020 7632 5716 Camelot Press Office: 020 7632 5711

SOURCE:  Camelot Press Office.


All In Partners Announce Launch Of High-End Consulting And Strategic Solutions Partnership

DUBLIN, Ireland (December 4th 2006) – All In Partners is a network of highly talented professionals and is the brainchild of Dr. Jim Mc Conway and Paul Barnes who together have many years of senior international management experience across a broad range of public and private business sectors, including online gaming, financial management & consulting, mergers & acquisitions.

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Barnes has spent many years dealing with online lottery and casino operators in fully regulated jurisdictions in Europe and Australia. He has also recently written the business plan and launched an online poker site from scratch on behalf of a client, setting up all commercial, contractual, legal and operational processes.

McConway was CFO of Access Gaming Systems, brought on to lend top level financial expertise to all matters related to the IPO, and has held top financial, IT and operations director positions at leading multi-national public and private organisations.

According to Paul Barnes: “whereas the name “All In” gives away our love of the poker business, All In Partners is actually about bringing together top level experienced consultants with unique experience to offer our clients a high-end consulting product. Our mix of know-how in marketing, finance and technology, as well as operations, positions us well within organisations with the highest standards of business compliance

According to Dr. Jim McConway: “All In Partners, through its network of associated individuals and companies, is able to draw on several specialist associate consultants who can provide high value in all areas of business development, legal advice, market research, statistical data, software solutions, payment solutions, online technology and risk management. We know that our experience will save our clients money; we know what works, and what fails.”

All In Partners has a number of projects running with land-based and online gaming companies, and has opening for new associates. We provide our comprehensive business consulting services to the lottery, casino, poker, bingo and sports-betting segments.

For further information please contact Paul Barnes, Tel: +353 86 825 61 51, paul@allinpartners.com; or Dr. Jim Mc Conway jim@allinpartners.com, Tel: +353 86 239 4828.

SOURCE: All In Partners: Dublin, London, Paris, Munich, Stockholm.


New WLA Executive Committee

At the General Meeting in Singapore, the membership elected Kentucky Lottery CEO Arch Gleason as WLA President and voted in a new Executive Committee.

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Executive Committee Members:



Oregon Lottery Awards OCC™ Bike to Its Second Chance Drawing Winner

SAN ANTONIO, Texas, USA (December 6, 2006) -- The Oregon Lottery® awarded one lucky man and his wife a custom Orange County Chopper™ (“OCC”) at an awards ceremony held at the Lottery’s headquarters. The Lottery ran the OCC™ Scratch-itSM game, an Oberthur Gaming Technologies’ (“OGT”) licensed property, and offered a second chance drawing allowing one lucky player to win a custom OCC™ bike.

The Lottery used the second chance drawing bike as part of its OCC™ promotional bike tour throughout the summer. Ironically, the lucky couple had just taken their picture next to the bike at the State Fair a couple weeks prior to their award.

 “This is one of the most unique prizes we have given away,” said Jamie Davis, Oregon Lottery’s Promotions Coordinator. “We still have two more choppers that players can win instantly on the OCC™ Scratch-itSM game.

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OCC™ is made up of three principal stars, Paul Teutul Sr. and his sons, Paul Jr. and Mikey, who appear weekly on The Discovery Channel’s top rated television show, American Chopper. OCC™ is recognized for creating custom motorcycles, vastly gaining fans and admirers worldwide. OCC™ recently held their own OCC™ in America Tour bringing crowds of up to 40,000 fans at its events.

About Oberthur Gaming Technologies (www.oberthurgt.com)

With more than 35 years of lottery-specific expertise and over a century's experience in the security printing industry, Oberthur Gaming Technologies is the world’s leader in the printing of innovative instant lottery tickets. Comprehensive services include strategic game planning and innovative conceptual design with OGT’s Dream Team®, Cyber Games™ (interactive) as well as state-of-the-art Global Operations and Lottery Distribution System (GOLDS). OGT currently supplies a full range of high quality products and services to 100 clients in some 50 countries. The company has production units or sales offices in Montreal, Canada; San Antonio, Texas; Atlanta, Georgia; Philadelphia, Pennsylvania in the U.S.; Paris, France; Madrid, Spain; and Sydney, Australia.

About Orange County Choppers™

Headquartered in Montgomery, N.Y., Orange County Choppers is regarded as one of the world’s premier builders of custom motorcycles. The OCC brand has become one of the most recognizable brands in the world and has produced a wide array of merchandise such as t-shirts, hats, diecasts, assorted novelty items, and more. Orange County Choppers is featured weekly on the Discovery Channel program, “American Chopper” and continues to be the network’s number one rated show.  For more information, visit www.orangecountychoppers.com

SOURCE: Lyse Trudel, Communications Officer, Oberthur Gaming Technologies, (+1-514) 254-3600, ext. 101, Email: lyse.trudel@mtl.oberthurgt.com

For information: Vicki Smith, Sales Support Specialist, Liz Johnson, New Business Coordinator, Oberthur Gaming Technologies, (+1-210) 509-9999 ext. 236, (+1-210) 509-9999 ext. 119. For OCC™: Michele Paolella, Director of Public Relations, (+1-845) 457-1992 ext. 1006, michele@orangecountychoppers.com

GTECH

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