Founded by Paul Guziel, David Schorr, and
Jeff Schweig, Alchemy3 exists to create smart matches between popular lotteries
and great consumer brands.
Each of us brings to the mix a unique
combination of consumer marketing and lottery experience. Our passion for the
art and science of brand marketing enables us to identify those smart matches.
The results help lotteries produce more revenue, and help brands strengthen
their connections with consumers.
Equally important to us is the fact that
governments establish lotteries to serve the public good. In this spirit, we
strive to give something back to the communities where our licensors do
business. We look forward to discussing our ideas about this with you.
 Alchemy3 and
the American Music Awards Rock on!
ALPHARETTA, Georgia
(November 20, 2008) --- Alchemy3 today announced that it has signed a
multi-year agreement to represent the American Music Awards to the lottery
category. Created almost 40 years ago, the AMA continues to produce top ratings
for ABC-TV...............Subscribers
Alchemy3 Hires Shay Shoemaker,
Lottery Industry Veteran
ALPHARETTA, Georgia (Sept. 13, 2008
— Alchemy3® has hired a veteran lottery product manager, Shay
Shoemaker, as its first account director.................Subscribers
Alchemy3 To Introduce New
Collection of Classic TV Themed Lottery Games
ATLANTA,
Georgia, USA (August 21, 2008) -- Alchemy3® has acquired exclusive rights
to create lottery instant and on-line game tickets based on classic TV
favorites including CHEERS, HAPPY DAYS, THE BRADY BUNCH, THE LOVE BOAT and
DYNASTY, from CBS Consumer Products.............Subscribers
Alchemy3 Introduces A3
Rewards, a New Way To Award Prizes
Lotteries Can Now Offer
Entertainment Prize Packages Redeemable at Local
Retailers
ALPHARETTA, Georgia, USA (July 23, 2008) -- Alchemy3®
today launched A3 Rewards, a new type of lottery prize package that will help
lottery players stretch their entertainment budgets...............Subscribers
Lottery Vets Launch New
Company to Brand Games
Alchemy3 Builds
“Smart Matches” Between Lotteries and Consumer
Brands
ALPHARETTA, Georgia, USA (March 27, 2008) -- Three lottery
industry veterans have launched a new company, Alchemy3®, focused on
licensing and marketing consumer brands for lottery games.................Subscribers 
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