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INSTANT (Scratchers) GAMES

Instant Games – Instant ticket lotteries appeal to those players who want to know immediately if they have won.
Instant tickets contain a series of symbols that are covered by a secure "scratch-off" coating.
Once the coating has been scratched off, the ticket reveals on-the-spot whether the player won or lost.
In "Probability Games," every ticket is a potential winner, but the player must scratch the correct areas to win.
Massachusetts offered the first scratch-off ticket in 1974.

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Product News

Probability Game Didn't Meet Sales Expectations
LOUISVILLE, Kentucky (June 28, 2001) -- Sales of the Kentucky Lottery's Player's Choice probability games will conclude on June 30, 2001.
Kentucky was the first lottery to roll out probability games on a wide scale. Player's Choice sales began in May of 2000, were suspended for a short period last summer, then resumed in November. While this innovative product showed promise, it did not meet sales expectations.
"We essentially broke even on Player's Choice," said Kentucky Lottery VP of Public Affairs Rick Redman. "We didn't lose money, but the product didn't sell well enough to merit continuing with it."
Kentucky Lottery sales representatives will be visiting the approximately 500 stores that have sold Player's Choice over the next several weeks to collect any unsold tickets as well as the terminals used to validate the games.
"We appreciate our Kentucky Lottery retailers who were willing to help us try this novel and innovative product," said KLC President & CEO Arch Gleason. "Probability games are something that the lottery industry has been studying for a number of years. We were willing to seize the opportunity, but it didn't live up to our nor our retailers' expectations. We may revisit it as a potential product line sometime in the future."
SOURCE: Kentucky Lottery Corp.

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