AB Svenska Spel
Administrazione Autonoma Dei Monopoli Di Stato
(Lotterie Nazionali)

Sweden's two largest lottery organisations, AB Tipstjanst and Svenska Penninglotteriet merged in January 1997.
The new organisation changed its name to AB Svenska Spel in April 1997.

Svenska Spel is the largest gaming company in Sweden with a market share of 54% and an annual turnover for 2004 of SEK 20,2 billion (EUR 2,4 billion).
Svenska Spel conducts business through its parent company, AB Svenska Spel, and its subsidiaries Casino Cosmopol AB, CC Casino Restaurang AB and Svenska Spel Fastighets AB. Svenska Spel is wholly owned by the Swedish State. The average number of employees (2004) was 1361 for the entire group.
Svenska Spel has its headquarter on the island of Gotland, situated in the Baltic Sea. Svenska Spel’s mainland office is situated in Sundbyberg, a suburb of Stockholm.

Svenska Spel Comments on the Cancellation of PokerStars Event at O'Leary in Visby
STOCKHOLM, Sweden (July 9, 2010) - Much has been said about the cancellation of the PokerStars event at O'Leary in Visby last night (June 8)............Subscribers

Tips13 Goes Solo, Danske Spil to Cease Cooperation with Svenska Spel
* Tips13 Once Again Becomes a Purely Danish Affair.
COPENHAGEN, Denmark (June 25, 2010) -- Ekstra Bladet reports the traditional Tips13 coupon is now a purely Danish affair. According to the local website Danske Spil A/S has decided to cease cooperation with colleagues on the other side of the Sound............Subscribers

Meta Persdotter Leaves AB Svenska Spel
The Svenska Spel Board of Directors today announced its decision to replace Meta Persdotter as Chief Executive Officer of Svenska Spel
Visby, Sweden (June 23, 2010) – Margareta Winberg, Chairwoman of Svenska Spel, comments: - Meta Persdotter’s mission has been to increase efforts to strengthen Svenska Spel’s social responsibility, a task she has carried out successfully and something that will be of increasing importance for the company in the future.....................Subscribers

Peter Jannerö Appointed Acting Marketing Director to Svenska Spel
STOCKHOLM, Sweden (June 16, 2010) - Peter Jannerö has been appointed Acting Director of Marketing after Tomas Agrell ended his post on Thursday last week........Subscribers

Internet-Based Gambling Companies Have Contributed to State Owned Lottery Company’s Declining Market Share
SWEDEN (May 10, 2010) – According to local media reports competition from new Internet-based gambling companies have contributed to Svenska Spel’s declining market share...................Subscribers

Lottery Player Wins Record Jackpot; A National Lottery Contestant in Helsingborg Won SEK214 Million
Dream Profit on SEK214 Million to Helsingborg - Again
STOCKHOLM, Sweden (March 28, 2010) -- Last night a single winner won 214 595 901 crowns at Lotto with Joker. The winner played at www.svenskaspel.se and lives in Helsingborg area. This is the second dream alive in a row going into the field - totally unlikely........................Subscribers

Svenska Spel Announce Dream Profit of SEK214 million to the Winner in Scania
STOCKHOLM, Sweden (March 27, 2010) -- Today, Saturday 27 March 2010, has a person got a real surprise. The player has won the dream alive at SEK214 595 901. Not only that it is Sweden's highest profit games of all time, the winner lives in southern Sweden - again....................Subscribers

Svenska Spel Strengthens Its Responsible Gaming Measures Through the Acquisition of a Company From ICU Intelligence
STOCKHOLM, Sweden (March 12, 2010) -- Svenska Spel and ICU Intelligence have today signed a contract whereby Svenska Spel purchases all shares in Playscan AB, a newly-formed fellow subsidiary of ICU Intelligence...................Subscribers

Lindahl Representing Svenska Spel When Investing in Gaming
SWEDEN (March 15, 2010) -- Svenska Spel acquires all shares in the newly formed company Scan AB play from ICU Intelligence......................Subscribers

Strengthen Accountability by Sister Company Play Scan AB
STOCKHOLM, Sweden (March 12, 2010) - Svenska Spel and the ICU Intelligence today signed an agreement with Swedish game buy all shares in Play Scan AB, a newly formed sister company of ICU Intelligence......................Subscribers

Advertising Agency Forsman & Bodenfors Chooses Acapela to Create Helium Voices from Popular Lottery TV Commercial
SOLNA, Sweden (March 3, 2010) -- Record your voicemail message with helium voices known from Swedish TV commercial........................Subscribers

Svenska Spel Reports Strong 2009, Last Quarter Yielded a Good Result
STOCKHOLM, Sweden (February 12, 2010) - Sluggish start to the year - but an economic autumn sprint gave good results. And a strong gaming combined with profitability welcomes Svenska Spel's CEO Meta Persdotter..........................Subscribers

One Million Guarantee Is Replaced
More Rounds of Extra Money On The Odds Bomb
STOCKHOLM, Sweden (January 25, 2010) - After including a study showing that the environment is guaranteed at odds bomb was not successful enough for the players, the Swedish game (AB Svenska Spel) decided to replace this with the rather more successful season rounds instead as a straight guarantee on each game.....................Subscribers

Court Rules Svenska Spel Must Abide by Public Tender Laws
SWEDEN (December 24, 2009) - Despite recent assertions that it is a commercial business, an Administrative Court in Sweden is reported to have ruled that Svenska Spel must conform to laws relating to public procurement due to its status as a state-controlled company.......................Subscribers

Meta Persdotter, Svenska Spel CEO, Interview
Svenska Spel Dominates the Swedish Gaming Market, But New Rules Can Change Everything
“It’s high time for gaming giant to do something radical,” says Meta Persdotter.
“We must be prepared and to equip ourselves for change.”
SWEDEN (December 14, 2009) -- Meta Persdotter, Svenska Spel CEO, was recently interviewed by Rebekah Guzman of Internetworld at the Company’s Stockholm office in Sundbyberg. It is also where the game company’s president devotes most of her working week, although the headquarters are now in Visby on Gotland.......................Subscribers

Svenska Spel Strengthens Responsible Gaming with New Age Limit
STOCKHOLM, Sweden (December 10, 2009) - Svenska Spel introduces an 18-year-old age limit for the purchase of lottery tickets. Svenska Spel's Board of Directors decided on the new age limit on 2 December and it will enter into effect in 2010. With Wednesday's decision, all of Svenska Spel's products, in all sales channels, will have an age limit..........................Subscribers

Svenska Spel Selects New Instant Ticket Supplier
STOCKHOLM, Sweden (December 7, 2009) -- After completing a procurement process, Svenska Spel has chosen the Indian printing company Eagle Press Private Ltd as its business partner and producer of all Svenska Spel’s Instant tickets. The agreement will run for three years, covering both the production and development of lottery tickets, and will apply as from 1 January 2010.....................Subscribers

Svenska Spel (Swedish Game) Invest More in Gaming
STOCKHOLM, Sweden (December 3, 2009) - The board of Svenska Spel (Swedish game) has decided in 2010 to invest an additional 3 million to support plug and Self-Help Program, two projects to help people with gambling problem and is now run by the Game Institute.....................Subscribers

Svenska Spel Sponsor Sweden’s First Dream Survey
The First Dream Survey Reveals Money, Travel and a Healthy Long Life - the Dream of Swedes
STOCKHOLM, Sweden (November 30, 2009) - Money, travel and a healthy long life is what the Swedes' actually dreams about.Women dream of travel, while men are dreaming of financial independence. Most Swedes believe that the dream will become a reality one day, especially with money and luck, and that if fulfilled the dream leads to a better and happier life........................Subscribers

Grocery Chain in Cooperation with Svenska Spel Introduce Digital Display Solutions
Citygross in Cooperation with the Swedish Digital Games
SWEDEN (November 26, 2009) -- Citygross, a chain of BergendahlsGruppen which has 25 grocery stores throughout the country, has signed an agreement with Swedish game (Svenska Spel) for digital display solutions in its stores.......................Subscribers

Swedish Football Fan Wins SEK10Million Playing Svenska Spel’s Stryktipset
SWEDEN (October 27, 2009) -- A 75-year-old Swedish man has won ten (10) million kronor (US$1.45 million) on Svenska Spel’s Stryktipset betting game...................Subscribers

Swedish Games Strong Quarter Breaks Downward Trend
SWEDEN (October 25, 2009) - Swedish Games delivered a strong performance in the third quarter and broke the downward trend that had been experienced in the first half. Operating profit increased by 21 million compared to the march quarter 2008....................Subscribers

Svenska Spel - Keeping An Eye on Time and Money
SWEDEN (October 14, 2009) - There´s one common misconception, particularly among younger players. They overestimate their own skill and think they control the game themselves. A lot of players reckon themselves to be pretty talented - they?ve broken even, or maybe even made a bit of a profit.....................Subscribers

Svenska Bingo Launches TV Campaign Across Sweden
SWEDEN (September 16, 2009) -- Svenskabingo.com airs its first national TV advertising campaign across homes in Sweden today. With its vibrant and welcoming brand, Svenskabingo.com has it's sights firmly set on capturing a share of the market, currently dominated by sites such as Svenska Spel, Ladbrokes.se...............Subscribers

Ladbrokes Wins Swedish Case
LONDON, UK (September 17, 2009) - Ladbrokes has won a case against the Swedish state monopoly for betting Swedish Games (Svenska Spel).....................Subscribers

Svenska Spel and the Game Institute Makes it Easier to Seek Support
Easier to Seek Support With Svenska Spel
STOCKHOLM, Sweden (August 25, 2009) - Svenska Spel in collaboration with the Game Institute have developed a new gaming tool support contact...................Subscribers

Thomas Agrell Will Be The New Marketing Director At Svenska Spel
STOCKHOLM, Sweden (August 25, 2009) - Thomas Agrell to enter a new post as marketing director at the Svenska Spel. Thomas has a solid background in marketing and sales and was most recently Movement Consulting where he worked on business development in retail and grocery stores.................Subscribers

Economic Crisis Has had a Low Impact on Sweden’s Svenska Spel
STOCKHOLM, Sweden (July 27, 2009) -- Sweden’s Svenska Spel reported to local news service today that the current economic crises has not affected the Companies revenue..................Subscribers

Reduced Gambling at Svenska Spel
SWEDEN (July 17, 2009) -- Gambling in the public gaming/lottery company Svenska Spel has decreased, according to an interim report..............Subscribers

Svenska Spel First To Meet European Standard
VISBY, Sweden (May 15, 2009) -- European Lotteries, the industry organisation for State-regulated lotteries and gaming companies in Europe, has created a standard for got responsible gambling among its members........................Subscribers

Swedish Court Rules Texas Hold'em A 'Game Of Skill'
SWEDEN (May 14, 2009) -- A Swedish appeals court on Thursday sharply reduced the sentences for four men convicted for arranging an illegal poker tournament, a ruling which experts believe may open the door to more competition for Sweden’s state-owned gambling monopoly.................Subscribers

Lottery / Gaming Monopoly Loses Name Dispute With Treatment Centre
SWEDEN (April 17, 2009) -- A treatment centre for gambling addicts in southern Sweden, has beaten state lottery / gambling monopoly Svenska Spel in a naming dispute...............Subscribers

Svenska Spel Favours Tighter Regulation – Gives Its Support to Gambling Committee Review's Alternative 1
SWEDEN (April 1, 2009) -- Today Svenska Spel submitted its report on ”Strong and modernised gaming regulation” to the board of inquiry at the Swedish Ministry of Finance. The company supports the Gambling Committee Review's proposal to...............Subscribers

Svenska Spel To Receive 1,440 New Winwave Vu™ Video Lottery Terminals From Spielo
PROVIDENCE, Rhode Island (March 31, 2009) - GTECH Corporation subsidiary, SPIELO Manufacturing ULC, announced that it has signed an agreement to sell 1,440 new WinWave Vu™ video lottery terminals (VLTs) to AB Svenska Spel in Sweden. Since 1996, SPIELO has been providing top-performing gaming solutions to Svenska Spel, one of the world’s most innovative government-owned lottery and gaming operators...............Subscribers

Svenska Spel Internet Poker – Keeping An Eye On Time And Money
STOCKHOLM, Sweden (February 20 2009) -- Svenska Spel is now launching yet another tool to help players to pace themselves when playing poker at svenskaspel.se....................Subscribers

MultiQ International AB Wins New Order From Swedish Lottery And Gaming Operator Svenska Spel
MALMO, Sweden (February 25, 2009) -- Swedish digital screens and signage solutions provider MultiQ International AB (OMX Stockholm:MULQ) said on Wednesday that it has received a new order from the Swedish lottery and gaming operator Svenska Spel.................Subscribers

MultiQ International AB Wins New Order From Svenska Spel
STOCKHOLM, Sweden (January 29, 2009) -- Swedish digital screens and signage solutions provider MultiQ International AB (OMX Stockholm:MULQ) said on Thursday (29 January) that it has landed a new order from the Swedish lottery and gaming operator Svenska Spel............Subscribers

Meta Persdotter Appointed New CEO of Svenska Spel
STOCKHOLM, Sweden (January 9, 2009) -- Meta Persdotter has been appointed as the new CEO of Svenska Spel. She takes up her position on 1 February..................Subscribers