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The World-Wide Lottery Guide is brought to you with the compliments of


AB Svenska Spel
Administrazione Autonoma Dei Monopoli Di Stato
(Lotterie Nazionali)

Address: Norra Hansegatan 17 Visby S-62180 Sturegatan 11 S-172 31 Sundbyberg S-106 10 Stockholm, Sweden
Internet: http://www.svenskaspel.se
E-mail Address: monica.medvall@svenskaspel.se
Phone: 46.498.263 500
46.8.757.7700
Fax: 46.498.263 630
46.8.982.598
Population: 8.9 million
interim CEO: Anders Hägg
Year Lottery Founded: April 1997.
Sales FY 2001:
Sales FY 2004:
Sales FY 2006:
Sales FY 2007:
SEK15.3 Billion
SEK20.2 Billion
SEK13.9 Billion
SEK20.4 Billion
Number of Employees: 1600
On-line Vendor: Sagem
Instant Ticket Vendor: PollardBanknote
VLTs: GTECH/SPIELO
Games Offered: Instants Draw lotteries Add-on games Sports bets Lotto Keno Other lottery products Video lottery terminals, Internet games, poker and bingo, Bingohalls
Proceeds: National treasury
Jurisdiction: Sweden

Background Information

Sweden's two largest lottery organisations, AB Tipstjanst and Svenska Penninglotteriet merged in January 1997.
The new organisation changed its name to AB Svenska Spel in April 1997.

Svenska Spel is the largest gaming company in Sweden with a market share of 54% and an annual turnover for 2004 of SEK 20,2 billion (EUR 2,4 billion).
Svenska Spel conducts business through its parent company, AB Svenska Spel, and its subsidiaries Casino Cosmopol AB, CC Casino Restaurang AB and Svenska Spel Fastighets AB. Svenska Spel is wholly owned by the Swedish State. The average number of employees (2004) was 1361 for the entire group.
Svenska Spel has its headquarter on the island of Gotland, situated in the Baltic Sea. Svenska Spel’s mainland office is situated in Sundbyberg, a suburb of Stockholm.

Lottery News 2010

Swedish Lottery and Gaming Monopoly Svenska Spel Chair to Repay Expenses
STOCKHOLM, Sweden (August 19, 2010) – Local news agency reports that according to the company's report to the Ministry of Finance, Svenska Spel chair, former deputy prime minister Margareta Winberg, will repay more than 22,000 kronor (US$2,982) that she received erroneously in expenses for her role......................Subscribers

Ann - Sofie Olsson Appointed President of Play Scan AB
STOCKHOLM, Sweden (August 17, 2010) - Ann - Sofie Olsson has been appointed CEO of Play Scan AB, a subsidiary of Svenska Spel AB. Ann - Sofie has been with Swedish game company since it was acquired in March 2010 and has been serving as acting CEO.....Subscribers

Reports of Suspected Money Laundering At State Casinos
STOCKHOLM, Sweden (August 9, 2010) – News reported today indicated that during the first six months, the four state casinos in Stockholm, Gothenburg, Malmö, and Sundsvall together reported 161 cases of suspected money laundering.........Subscribers

Strong Quarter for Svenska Spel
STOCKHOLM, Sweden (July 19, 2010) -- The Svenska Spel Group’s profit after financial items and tax for the first six months of 2010 amounted to SEK 2,333 million (2,331), an increase of SEK 2 million compared to the same period last year........Subscribers

Strong Quarter For Svenska Spel
STOCKHOLM, Sweden (July 19, 2010) – Svenska Spel's profit after financial items and tax for the first half of 2010 amounted to SEK 2.333 billion kronor (SEK 2.331), an increase of SEK 2 million compared to the same period last year.........Subscribers

Stockholm Couple Win SEK80 Million Lotto Jackpot
STOCKHOLM, Sweden (July 23, 2010) – According to local media reports Svenska Spel (Swedish Games) announced on Friday that a 50-year-old Stockholm couple has won a SEK79.5 million kronor jackpot from Lotto.......Subscribers

Svenska Spel Comments on the Cancellation of PokerStars Event at O'Leary in Visby
STOCKHOLM, Sweden (July 9, 2010) - Much has been said about the cancellation of the PokerStars event at O'Leary in Visby last night (June 8)............Subscribers

Tips13 Goes Solo, Danske Spil to Cease Cooperation with Svenska Spel
* Tips13 Once Again Becomes a Purely Danish Affair.
COPENHAGEN, Denmark (June 25, 2010) -- Ekstra Bladet reports the traditional Tips13 coupon is now a purely Danish affair. According to the local website Danske Spil A/S has decided to cease cooperation with colleagues on the other side of the Sound............Subscribers

Meta Persdotter Leaves AB Svenska Spel
The Svenska Spel Board of Directors today announced its decision to replace Meta Persdotter as Chief Executive Officer of Svenska Spel
Visby, Sweden (June 23, 2010) – Margareta Winberg, Chairwoman of Svenska Spel, comments: - Meta Persdotter’s mission has been to increase efforts to strengthen Svenska Spel’s social responsibility, a task she has carried out successfully and something that will be of increasing importance for the company in the future.....................Subscribers

Peter Jannerö Appointed Acting Marketing Director to Svenska Spel
STOCKHOLM, Sweden (June 16, 2010) - Peter Jannerö has been appointed Acting Director of Marketing after Tomas Agrell ended his post on Thursday last week........Subscribers

Internet-Based Gambling Companies Have Contributed to State Owned Lottery Company’s Declining Market Share
SWEDEN (May 10, 2010) – According to local media reports competition from new Internet-based gambling companies have contributed to Svenska Spel’s declining market share...................Subscribers

Lottery Player Wins Record Jackpot; A National Lottery Contestant in Helsingborg Won SEK214 Million
Dream Profit on SEK214 Million to Helsingborg - Again
STOCKHOLM, Sweden (March 28, 2010) -- Last night a single winner won 214 595 901 crowns at Lotto with Joker. The winner played at www.svenskaspel.se and lives in Helsingborg area. This is the second dream alive in a row going into the field - totally unlikely........................Subscribers

Svenska Spel Announce Dream Profit of SEK214 million to the Winner in Scania
STOCKHOLM, Sweden (March 27, 2010) -- Today, Saturday 27 March 2010, has a person got a real surprise. The player has won the dream alive at SEK214 595 901. Not only that it is Sweden's highest profit games of all time, the winner lives in southern Sweden - again....................Subscribers

Svenska Spel Strengthens Its Responsible Gaming Measures Through the Acquisition of a Company From ICU Intelligence
STOCKHOLM, Sweden (March 12, 2010) -- Svenska Spel and ICU Intelligence have today signed a contract whereby Svenska Spel purchases all shares in Playscan AB, a newly-formed fellow subsidiary of ICU Intelligence...................Subscribers

Lindahl Representing Svenska Spel When Investing in Gaming
SWEDEN (March 15, 2010) -- Svenska Spel acquires all shares in the newly formed company Scan AB play from ICU Intelligence......................Subscribers

Strengthen Accountability by Sister Company Play Scan AB
STOCKHOLM, Sweden (March 12, 2010) - Svenska Spel and the ICU Intelligence today signed an agreement with Swedish game buy all shares in Play Scan AB, a newly formed sister company of ICU Intelligence......................Subscribers

Advertising Agency Forsman & Bodenfors Chooses Acapela to Create Helium Voices from Popular Lottery TV Commercial
SOLNA, Sweden (March 3, 2010) -- Record your voicemail message with helium voices known from Swedish TV commercial........................Subscribers

Svenska Spel Reports Strong 2009, Last Quarter Yielded a Good Result
STOCKHOLM, Sweden (February 12, 2010) - Sluggish start to the year - but an economic autumn sprint gave good results. And a strong gaming combined with profitability welcomes Svenska Spel's CEO Meta Persdotter..........................Subscribers

One Million Guarantee Is Replaced
More Rounds of Extra Money On The Odds Bomb
STOCKHOLM, Sweden (January 25, 2010) - After including a study showing that the environment is guaranteed at odds bomb was not successful enough for the players, the Swedish game (AB Svenska Spel) decided to replace this with the rather more successful season rounds instead as a straight guarantee on each game.....................Subscribers

Lottery News 2009

Court Rules Svenska Spel Must Abide by Public Tender Laws
SWEDEN (December 24, 2009) - Despite recent assertions that it is a commercial business, an Administrative Court in Sweden is reported to have ruled that Svenska Spel must conform to laws relating to public procurement due to its status as a state-controlled company.......................Subscribers

Meta Persdotter, Svenska Spel CEO, Interview
Svenska Spel Dominates the Swedish Gaming Market, But New Rules Can Change Everything
It’s high time for gaming giant to do something radical,” says Meta Persdotter.
We must be prepared and to equip ourselves for change.
SWEDEN (December 14, 2009) -- Meta Persdotter, Svenska Spel CEO, was recently interviewed by Rebekah Guzman of Internetworld at the Company’s Stockholm office in Sundbyberg. It is also where the game company’s president devotes most of her working week, although the headquarters are now in Visby on Gotland.......................Subscribers

Svenska Spel Strengthens Responsible Gaming with New Age Limit
STOCKHOLM, Sweden (December 10, 2009) - Svenska Spel introduces an 18-year-old age limit for the purchase of lottery tickets. Svenska Spel's Board of Directors decided on the new age limit on 2 December and it will enter into effect in 2010. With Wednesday's decision, all of Svenska Spel's products, in all sales channels, will have an age limit..........................Subscribers

Svenska Spel Selects New Instant Ticket Supplier
STOCKHOLM, Sweden (December 7, 2009) -- After completing a procurement process, Svenska Spel has chosen the Indian printing company Eagle Press Private Ltd as its business partner and producer of all Svenska Spel’s Instant tickets. The agreement will run for three years, covering both the production and development of lottery tickets, and will apply as from 1 January 2010.....................Subscribers

Svenska Spel (Swedish Game) Invest More in Gaming
STOCKHOLM, Sweden (December 3, 2009) - The board of Svenska Spel (Swedish game) has decided in 2010 to invest an additional 3 million to support plug and Self-Help Program, two projects to help people with gambling problem and is now run by the Game Institute.....................Subscribers

Svenska Spel Sponsor Sweden’s First Dream Survey
The First Dream Survey Reveals Money, Travel and a Healthy Long Life - the Dream of Swedes
STOCKHOLM, Sweden (November 30, 2009) - Money, travel and a healthy long life is what the Swedes' actually dreams about.Women dream of travel, while men are dreaming of financial independence. Most Swedes believe that the dream will become a reality one day, especially with money and luck, and that if fulfilled the dream leads to a better and happier life........................Subscribers

Grocery Chain in Cooperation with Svenska Spel Introduce Digital Display Solutions
Citygross in Cooperation with the Swedish Digital Games
SWEDEN (November 26, 2009) -- Citygross, a chain of BergendahlsGruppen which has 25 grocery stores throughout the country, has signed an agreement with Swedish game (Svenska Spel) for digital display solutions in its stores.......................Subscribers

Swedish Football Fan Wins SEK10Million Playing Svenska Spel’s Stryktipset
SWEDEN (October 27, 2009) -- A 75-year-old Swedish man has won ten (10) million kronor (US$1.45 million) on Svenska Spel’s Stryktipset betting game...................Subscribers

Swedish Games Strong Quarter Breaks Downward Trend
SWEDEN (October 25, 2009) - Swedish Games delivered a strong performance in the third quarter and broke the downward trend that had been experienced in the first half. Operating profit increased by 21 million compared to the march quarter 2008....................Subscribers

Svenska Spel - Keeping An Eye on Time and Money
SWEDEN (October 14, 2009) - There´s one common misconception, particularly among younger players. They overestimate their own skill and think they control the game themselves. A lot of players reckon themselves to be pretty talented - they?ve broken even, or maybe even made a bit of a profit.....................Subscribers

Svenska Bingo Launches TV Campaign Across Sweden
SWEDEN (September 16, 2009) -- Svenskabingo.com airs its first national TV advertising campaign across homes in Sweden today. With its vibrant and welcoming brand, Svenskabingo.com has it's sights firmly set on capturing a share of the market, currently dominated by sites such as Svenska Spel, Ladbrokes.se...............Subscribers

Ladbrokes Wins Swedish Case
LONDON, UK (September 17, 2009) - Ladbrokes has won a case against the Swedish state monopoly for betting Swedish Games (Svenska Spel).....................Subscribers

Svenska Spel and the Game Institute Makes it Easier to Seek Support
Easier to Seek Support With Svenska Spel
STOCKHOLM, Sweden (August 25, 2009) - Svenska Spel in collaboration with the Game Institute have developed a new gaming tool support contact...................Subscribers

Thomas Agrell Will Be The New Marketing Director At Svenska Spel
STOCKHOLM, Sweden (August 25, 2009) - Thomas Agrell to enter a new post as marketing director at the Svenska Spel. Thomas has a solid background in marketing and sales and was most recently Movement Consulting where he worked on business development in retail and grocery stores.................Subscribers

Economic Crisis Has had a Low Impact on Sweden’s Svenska Spel
STOCKHOLM, Sweden (July 27, 2009) -- Sweden’s Svenska Spel reported to local news service today that the current economic crises has not affected the Companies revenue..................Subscribers

Reduced Gambling at Svenska Spel
SWEDEN (July 17, 2009) -- Gambling in the public gaming/lottery company Svenska Spel has decreased, according to an interim report..............Subscribers

Svenska Spel First To Meet European Standard
VISBY, Sweden (May 15, 2009) -- European Lotteries, the industry organisation for State-regulated lotteries and gaming companies in Europe, has created a standard for got responsible gambling among its members........................Subscribers

Swedish Court Rules Texas Hold'em A 'Game Of Skill'
SWEDEN (May 14, 2009) -- A Swedish appeals court on Thursday sharply reduced the sentences for four men convicted for arranging an illegal poker tournament, a ruling which experts believe may open the door to more competition for Sweden’s state-owned gambling monopoly.................Subscribers

Lottery / Gaming Monopoly Loses Name Dispute With Treatment Centre
SWEDEN (April 17, 2009) -- A treatment centre for gambling addicts in southern Sweden, has beaten state lottery / gambling monopoly Svenska Spel in a naming dispute...............Subscribers

Svenska Spel Favours Tighter Regulation – Gives Its Support to Gambling Committee Review's Alternative 1
SWEDEN (April 1, 2009) -- Today Svenska Spel submitted its report on ”Strong and modernised gaming regulation” to the board of inquiry at the Swedish Ministry of Finance. The company supports the Gambling Committee Review's proposal to...............Subscribers

Svenska Spel To Receive 1,440 New Winwave Vu™ Video Lottery Terminals From Spielo
PROVIDENCE, Rhode Island (March 31, 2009) - GTECH Corporation subsidiary, SPIELO Manufacturing ULC, announced that it has signed an agreement to sell 1,440 new WinWave Vu™ video lottery terminals (VLTs) to AB Svenska Spel in Sweden. Since 1996, SPIELO has been providing top-performing gaming solutions to Svenska Spel, one of the world’s most innovative government-owned lottery and gaming operators...............Subscribers

Svenska Spel Internet Poker – Keeping An Eye On Time And Money
STOCKHOLM, Sweden (February 20 2009) -- Svenska Spel is now launching yet another tool to help players to pace themselves when playing poker at svenskaspel.se....................Subscribers

MultiQ International AB Wins New Order From Swedish Lottery And Gaming Operator Svenska Spel
MALMO, Sweden (February 25, 2009) -- Swedish digital screens and signage solutions provider MultiQ International AB (OMX Stockholm:MULQ) said on Wednesday that it has received a new order from the Swedish lottery and gaming operator Svenska Spel.................Subscribers

MultiQ International AB Wins New Order From Svenska Spel
STOCKHOLM, Sweden (January 29, 2009) -- Swedish digital screens and signage solutions provider MultiQ International AB (OMX Stockholm:MULQ) said on Thursday (29 January) that it has landed a new order from the Swedish lottery and gaming operator Svenska Spel............Subscribers

Meta Persdotter Appointed New CEO of Svenska Spel
STOCKHOLM, Sweden (January 9, 2009) -- Meta Persdotter has been appointed as the new CEO of Svenska Spel. She takes up her position on 1 February..................Subscribers

Lottery News 2008

Acting Svenska Spel CEO Comments on Swedish Enquiry Commission on Gambling
STOCKHOLM, Sweden (December 15, 2008) -- Today, Jan Nyrén, the man in charge of the Swedish Enquiry Commission on Gambling, has submitted his report, titled “En framtida spelreglering” (Future Gambling Regulations) to Finance Minister Anders Borg. This enquiry ended up being a fairly hefty 652 pages long, and.................Subscribers

Future Gambling Regulations in Sweden
Press release issued by the Ministry of Finance - SOU 2008:124
SWEDEN (December 15, 2008) -- The rapid and major changes to the gambling market, mainly as a consequence of Internet gambling without boundaries, has raised issues concerning how gambling regulations could be upheld and should be formulated. The task of the Swedish Enquiry Commission on Gambling was..................Subscribers

Commission Makes Recommendations on Sweden’s Betting Monopoly
STOCKHOLM, Sweden (December 15, 2008) -- Sweden has a state-monopoly on providing betting. This has been criticized by the European Commission for violating the EU competition regulations. Now a public commission suggests that the monopoly should be broken up, at least partially.................Subscribers

Svenska Spel Named World’s Most Responsible Gaming Company
SUNDBYBERG, Sweden (October 24, 2008) -- At the World Lottery Association’s (WLA) conference in Rhodes, Svenska Spel was named world’s leading gaming company in the area of responsible gaming.............Subscribers

MultiQ International AB Wins New Digital Signage Order From AB Svenska Spel
STOCKHOLM, Sweden (September 30, 2008) -- Swedish digital screens and signage solutions provider MultiQ International AB said on Tuesday that it has received a new order from its existing customer, the Swedish national lottery and gaming operator AB Svenska Spel...............Subscribers

NYX Interactive -- Delivers the Next Generation of Bingo and Other Products to Svenska Spel
STOCKHOLM, Sweden (September 18, 2008) -- NYX Interactive and Svenska Spel have launched the next generation of bingo and lottery platforms................Subscribers

Svenska Spel Takes the Next Step in Responsibility for Gambling
SWEDEN (September 15, 2008) --Reflecting on your gambling habits is never a bad thing. Nor is keeping track of your gambling. Now Svenska Spel is launching the successor to its responsible poker tools – with a weekly budget for individual users’ gambling at svenskaspel.se and on their mobile phones.............Subscribers

Hjärnfonden And Svenska Spel In New Partnership Concerning Brain Research And Gambling Addiction
SWEDEN (September 10, 2008) -- Care and treatment for addictions cost society SEK 27 billion each year. Now Hjärnfonden – the Swedish Brain Foundation – and Svenska Spel are entering into a new partnership. Over the coming five years, Svenska Spel will be earmarking a total of SEK 25 million for financing, via Hjärnfonden, important basic research into addictions and the rewards system in the brain.............Subscribers

Sweden May Open Door To Foreign Gambling Operators
SWEDEN (September 4, 2008) -- The government commission examining gambling in Sweden reportedly wants to allow foreign gaming companies to operate in the country.................Subscribers

MultiQ International AB Wins SEK11m Order From Swedish Gaming Company Svenska Spel
MALMO, Sweden (September 1, 2008) -- Swedish digital screens and signage solutions provider MultiQ International AB (OMX Stockholm: MULQ) said on Monday that it has received a new order from the Swedish gaming company Svenska Spel.................Subscribers

AB Svenska Spel - Continuous Actions of Gaming Responsibility Dominate the First Six Months of 2008
SWEDEN (August 12, 2008) -- Svenska Spel shows a result of MSEK 2 518 for the first six months of the year, i.e. a decrease of MSEK 93 or 3,6 per cent in comparison with the first six months of 2007 (excl non-recurrent MSEK 91 after financial items and tax)................Subscribers

Swedish Technical Buildings Contractor Enaco AB Lands SEK10m Contract From Swedish Gaming Company Svenska Spel
SWEDEN (August 14, 2008) -- Swedish technical buildings contractor Enaco AB said it has received an assignment to upgrade two computer facilities for the Swedish gaming company Svenska Spel...............Subscribers

Swiss Spend Less on Betting Games, Euro Millions Down 24.2%, Swiss Lotto Up 37.8%
SWITZERLAND (August 6, 2008) -- For the first time in six years the Swiss last year reportedly spent less on trying to win the lottery and on other betting games....................Subscribers

Swedish Government Denies Approval for International Poker Network
SWEDEN (June 28, 2008) – According to local media reports permission has been denied for Svenska Spel to participate in an international poker network with other state controlled gaming companies...............Subscribers

Betsson AB: Betsson Argues Its Case Despite the Police Report
STOCKHOLM, Sweden (June 4, 2008) -- The Lottery Inspection has filed a police report claiming that Betsson’s shop violates article 38 in the Swedish lottery act..................Subscribers

Svenska Spel Takes the Lead on Climate Issues
SWEDEN (June 5, 2008) -- Now Svenska Spel is joining the state organisations stepping into the breach to put some serious effort into climate work. The company’s own emissions of carbon dioxide are set to be reduced by..................Subscribers

Pollard Banknote Awarded Two-Year Instant Ticket Contract Extension By Sweden’s Svenska Spel, Extension valued at an estimated $9.2 million (CDN)
WINNIPEG, Canada (May 29, 2008) -- Pollard Banknote has been awarded a two-year extension to its instant ticket printing and associated services contract with Sweden’s national lottery, Svenska Spel.............Subscribers

Gaming Regulator Critical of Lottery’s Internet Terminals
SWEDEN (May 16, 2008) -- Swedish gaming operator Svenska Spel has reportedly been threatened with heavy fines for placing potentially illegal gaming machines in retail outlets...............Subscribers

Betsson Challenges Swedish Gaming Monopoly – Opens Betting Shop in Stockholm
STOCKHOLM, Sweden (May 27, 2008) -- On Friday, May 30, 2008, Betsson will open the doors of its first betting shop in Sweden, marking a challenge to the Swedish gaming monopoly. The aim of Betsson’s new endeavour is to...........Subscribers

Government Hints at Partial Svenska Spel Sell Off
SWEDEN (May 22, 2008) -- The government is open to selling off parts of the Svenska Spel gaming monopoly to other actors in the market..............Subscribers

State-Owned Gambling Monopoly and UK Betting Firm Disagree Over Language
LONDON, UK (May 6, 2008) – Svenska Spel, the Swedish state-owned gambling monopoly, is attempting to sue British bookmaker Ladbrokes over an advertisement that the Swedish company contravenes their trademark...............Subscribers

Calls to ‘Break-Up’ Gaming Monopoly
SWEDEN (May 5, 2008) – The Moderate Party’s Culture Committee has called for Svenksa Spel’s gaming monopoly to be abolished in order to make way for new forms of cultural support................Subscribers

Svenska Spel Divisional Directors Leave the Company
SWEDEN (April 30, 2008) -- The two Divisional Directors of Svenska Spel, Mathias Hedlund and Annica Axelsson, choose to leave Svenska Spel after the Government’s expressed wish of a more restrictive direction for the company..................Subscribers

First Quarter 2008: Jesper Kärrbrink Leaves Svenska Spel After a Strong First Quarter
SWEDEN (April 21, 2008) -- Jesper Kärrbrink, CEO Svenska Spel, has decided to leave Svenska Spel after consultation with the Board of the company.................Subscribers

Government Report Into Internet Poker:  Svenska Spel’s Measures for Responsible Gaming Reduce Risks
SWEDEN (April 8, 2008) -- The Government report into Svenska Spel’s Internet Poker was presented today. The report confirms that Svenska Spel’s tools for responsible gaming work well and are appreciated by the players. There are also proposals for further tools for responsible gaming – proposals that Svenska Spel considers to be good and which will be implemented during the year.................Subscribers

Svenska Spel’s Internet Poker – An Evaluation
SOU 2008:36
Published: 8 April 2008
Type: Swedish Government Official Reports (SOU)
Sender: Ministry of Finance
Download:  Svenska Spels nätpoker - en utvärdering, SOU 2008:36 (pdf 1.5 MB)
Summary:  The aim of the report into Internet Poker was to evaluate AB Svenska Spel’s licence to arrange and act as an intermediary for poker games over the Internet. The experiences from the investigation suggest that Svenska Spel has complied with all the parts of the terms and conditions of the licence.
The report sees little need to change the terms and conditions that apply to the activity today. With a view to increasing the degree of responsible gaming, however, the report suggests that the Government write into the terms and conditions of Svenska Spel’s Internet Poker licence that the Internet poker players should be given feedback information on their own overall winnings and losses calculated in SEK via the company’s poker platform.
The report also suggests that the Government grant Svenska Spel permission to cooperate with state-controlled, national gaming companies in other countries in order to arrange competitive tournaments – provided that these companies operate equivalent programmes for responsible gaming.
SOURCE: Svenska Spel.

Prominent Social Democrat Named Head of Svenska Spel
SWEDEN (April 4, 2008) -- Margareta Winberg, a former Social Democratic Deputy Prime Minister, has been named the new chair of Svenksa Spel, Sweden’s state-owned gaming operation...................Subscribers

2007 - A Successful Year For Svenska Spel
VÄXEL, Sweden (February 18, 2008) -- An over-all strong market situation in Sweden, unique Svenska Spel innovations in gaming responsibility and a successful strategy in gaining market shares have together contributed to a profit of...............Read the full story at: Vol.42 No.8

Svenske Spel Revenues Surge Nine Percent in 2007
SWEDEN (February 15, 2008) -- Svenske Spel, the Swedish state-owned gambling monopoly, enjoyed a nine ( 9) percent rise in revenues, according to local media reports................Subscribers

MultiQ International AB Receives New Digital Signage Order From Swedish Games And Lottery Operator Svenska Spel
SWEDEN (January 30, 2008) -- Swedish flat screen solutions provider MultiQ International AB said on Wednesday that it has received a new order from the Swedish games and lottery operator Svenska Spel. ...............Subscribers

Sweden’s Largest Gaming Company, Svenska Spel, Signs Card Payment Processing Agreement with Samport
STOCKHOLM, Sweden (January 17, 2008) -- Svenska Spel is the largest gaming company in Sweden and is owned by the Swedish state. In early 2007, Svenska Spel initiated a selection process to find the most suitable partner for their card payment transactions..............Read the full story at: Vol.42 No.4

Lottery News 2007

Svenska Spel Puts Record Straight
SWEDEN (December 17, 2007) – Last week (December 12) we published an article titled ‘State Owned Lottery Company Reportedly Acts Without Government Approval’ which originated from SR International - Radio Sweden. The article claimed state owned lottery company ”Svenska Spel” had broken “set rules” and started projects without the Swedish Governments’ approval...................Subscribers

State Owned Lottery Company Reportedly Acts Without Government Approval
SWEDEN (December 10, 2007) -- According to Swedish Radio news, state owned gaming company ”Svenska Spel” has broken set rules and started projects without the Swedish governments’ approval..................Subscribers

Svenska Spel and Boss Media Cooperates with a State-Controlled Gaming Company on Poker
STOCKHOLM, Sweden (November 2, 2007) -- A state-controlled gaming company – who is a member of the World Lottery Assocation (“WLA”) - has obtained permission from its government to arrange Internet poker in cooperation with Svenska Spel and Boss Media.................Read the full story at: Vol.41 No.7

Moderate’s Vote to End State Gambling Monopoly
SWEDEN (October 29, 2007) -- Sweden’s ruling Moderate party has reportedly given its backing to the de-monopolisation of the country’s gambling industry and the sell-off of the state-owned lottery business (Svenska Spel)..............Subscribers

Lottery’s Profits for first 3Qtrs up 19 Percent on 2006
SWEDEN (October 23, 2007) -- Sweden's state-owned gambling monopoly, Svenska Spel, made profits of nearly 1.4 billion kronor (US$215 million) in the third quarter..............Subscribers

NYX Interactive – Delivers Interactive Bingo and Other Products to Svenska Spel, the Government-Owned Lottery Company in Sweden
STOCKHOLM, Sweden (October 17, 2007) -- NYX Interactive announced in February 2007 that it had entered into an agreement with Svenska Spel International for delivery of an Internet gaming system to the Lithuanian national operator............Read the full story at: Vol.41 No.4

Betting Company Criticizes Monopoly
SWEDEN (September 4, 2007) -- The Social Democrats' own betting company, A-lotterierna, has accused the gambling monopoly and state-owned betting companies of.............Subscribers

Record Numbers of Swedes are Betting Ever-Greater Amounts of Money on Internet Gambling Sites
STOCKHOLM, Sweden (August 29, 2007) -The state-run gambling company Svenska Spel reportedly told Swedish Radio News it is expecting a 40 percent jump in the amount of money bet over its Internet sites in 2007.............Subscribers

Political Party Calls to End Gambling Monopoly
SWEDEN (August 22, 2007) -- The Liberal Party says it wants to sell off the state-owned gambling company Svenska Spel...........Subscribers

Svenska Spel Shows its Commitment to Responsible Gaming with Playscan
Svenska Spel Introduces Playscan
SWEDEN (June 29, 2007) -- World première for a unique device and a revolution in the area of gaming responsibility; alarms the player on future gaming problems............Subscribers

MultiQ International AB Wins SEK10m Digital Customer Communication Solutions Order From Swedish Gaming Company Svenska Spel
SWEDEN (July 23, 2007) -- Swedish flat monitors manufacturer MultiQ International AB said on Monday that..............Subscribers

Swiss Lotteries Have A Bumper Year
SWITZERLAND (July 2, 2007) -- The Swiss spent more on lotteries and gambling in 2006 than ever before, parting with SFr2.8 billion ($2.31 billion), according to a published report........Subscribers

ICU’s Technology Powers Svenska Spel’s Newest Responsible Gambling Tool ‘Spelkoll’
GOTHENBURG, Sweden (June 29, 2007) -- ICU intelligence’s cutting edge data miner is the technology behind the newly released and innovative responsible gaming tool Spelkoll at www.svenskaspel.se . The tool is the first one in its kind and detects what gamblers that have the tendency to become problem gamblers in a early stage. “Spelkoll” is the result of a unique cooperation between ICU intelligence, Svenska Spel and Spelinstitutet..........Subscribers

Government to Ban Aggressive Gambling Ads
SWEDEN (June 20, 2007) -- The Swedish Government is to commission a new report regarding the rules that govern the Swedish betting market. But state-owned Svenska Spel is to retain the sole right to organize gambling activities.........Subscribers

Svenska Spel to Enforce Age Checks
SWEDEN (June 18, 2007) -- State-owned Swedish lottery company Svenska Spel has said it will introduce compulsory age checks for people using its gaming machines.........Subscribers

Sweden's Gambling Monopoly To Continue
SWEDEN (May 21, 2007) -- The Swedish economic journal, Veckans Affärer, has reportedly received information indicating that Svenska Spel will be allowed to maintain its monopoly, as a result of the vast amount of revenue that the company generates for the state...........Subscribers

Lottery Criticized for Location of Gaming Machines, Calls for New Taxes on Gambling and Stricter Marketing Rules
STOCKHOLM, Sweden (April 8, 2007) -- Svenska Spel has been accused of deliberately targeting gaming machines in areas with major social problems and low average incomes..........Subscribers

Lottery Retires Game After Cheating Allegations
SWEDEN (March 24, 2007) -- Swedish lottery operator Svenska Spel has reportedly said it is closing its Limbo game after it was reported that organized groups were cheating, winning themselves hundreds of thousands of kronor and making it practically impossible for small players to win........Subscribers

Svenska Spel Posts Record Profits; Poker Boosts Profits for State
SWEDEN (February 19, 2007) -- Svenska Spel AB, a Swedish government-owned and -licensed online gaming company, has posted record profits of $685 million for 2006, thanks to its online poker division........Subacribers

Svenska Spel To Introduce Age Limits For All Games Except Scratch Cards
STOCKHOLM, Sweden (February 1, 2007) -- For Svenska Spel responsible gaming has always been and is today a top priority. Therefore the company has decided to introduce a general age limit for all its online products as of Thursday, February 1..............Subscribers

Unique New Daily Game From Svenska Spel
STOCKHOLM, Sweden (January 31, 2007) -- Monday, January 29, was the first day for Svenska Spel´s new daily game called Limbo. It is a unique game of luck that has been designed and developed over the last years by staff from the Swedish National Lottery.............Read the full story at: Vol.38 No.6

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