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The World-Wide Lottery Guide is brought to you with the compliments of


Oy Veikkaus Ab
Address: Karhunkierros 4, 01009 Veikkaus Finland
Internet: http://www.veikkaus.fi
E-mail Address:
Riitta Nissi, Communications Manager

riitta.nissi@veikkaus.fi
Phone: +358 9 852 61
Fax: +358 9 854 0515
Population: 5 million
Managing Director: Risto NIEMINEN
Year Lottery Founded: 1940
Sales FY 2000:
Sales FY 2001:
Sales FY 2006:
Sales FY 2008:
FIM 6.4 billion
FIM 6.0 billion
FIM 8.32 billion
EUR 407.9 million
Number of Employees: 341
On-line Vendor: GTech
Instant Ticket Vendor: Pollard Banknote
ITVMs: N/A
Games Offered: Lotto, Viking Lotto, Joker, Bingolotto, TV games, Football Pools, Betting games, Off-track Horse Betting, Instant tickets
Beneficiaries: Arts, sports, youth work, science
Jurisdiction: Finland


Background Information

The State owns 100% of the shares of Veikkaus. The Council of State grants the licence to Veikkaus and the Ministry of the Interior supervises its activities.
It is the largest of the three organisations licensed to conduct money games in Finland.


News 2011
December 9, 2011 Veikkaus, the First Gaming Company to Join the UN Rio Conventions Calendar Project
December 2, 2011 Veikkaus Hunting for and Breaking Records: Best Q3 for All Times
November 23, 201 Viking Lottery Draw Postponed
October 23, 2011 Lotto Jackpot Getting Quite Close to the All-Time Record
October 4, 2011 Veikkaus Board Changes
October 2, 2011 Two Winners Share Record Ten-Million-Euro Lotto Jackpot
September 27, 2011 Finns Again Spurn Record Lotto Jackpot - EUR 10 Million Next Saturday
September 18, 2011 Record Lotto Jackpot on Offer in Finland
June 23, 2011 Veikkaus Solutions Looking for Business Opportunities Beyond the European Economic Area
June 22, 2011 Incoming Government Plans to Finance Ateneum and Kiasma with Lottery Proceeds
June 22, 2011 Veikkaus Looking for Partnerships Through a Newly Developed Subsidiary
June 7, 2011 Eurojackpot Deal Agreed at European Lotteries Conference
May 22, 2011 Single Winner in Record Lottery Prize
May 15, 2011 Record Lotto Jackpot on Offer
March 29, 2011 HiQ Simplify Veikkaus
March 27, 2011 No Winner in Saturday's Record Finnish National Lottery Draw
March 23, 2011 Veikkaus and Fujitsu Finland Enter Into ICT Agreement
March 18, 2011 2010 a Year of Strong Growth for Veikkaus
March 16, 2011 Former Finance Minister Suvi-Anne Siimes Appointed Chairman of Veikkaus Board
March 1, 2011 Veikkaus Oy Intensifies Its Cooperation with Domestic Football
February 27, 2011 Misread Numbers Cause National Lottery Disruption
February 17, 2011 Veikkauksen Mobile Phone Application Now Also on Android Phones
January 17, 2011 European Commission Gives Green Light for Finland’s New Rules on Lotteries and Gambling
January 23, 2011 Veikkaus in Negotiations to Bring EuroMillions Lottery to Finland


News 2010
Dec 27, 2010 Veikkaus’ Customer Loyalty Programme Voted the Best in Finland
Dec 27, 2010 Veikkaus Granted the Excellence Award Finland 2010
Dec 27, 2010 Veikkaus Oy Pioneering Towards the New Year
Dec 20, 2010 Single Winner in Record Finnish National Lottery Jackpot
Sept 25, 2010 Single Winner in Record Lottery Drawing
Sept 25, 2010 Finns Chase Record Lottery Jackpot
Sept 17, 2010 Finnish Government to Amend the Law on Lotteries
August 13, 2010 Veikkaus Reports A Good Beginning to This Financial Year
June 24, 2010 Veikkaus.fi - Game Provider on the Internet for Thirteen Years
June 24, 2010 Nearly €800,000 of Veikkaus Funds Allocated for the Development of Recreational Sports
June 24, 2010 Veikkaus.fi to Become a New Generation Gaming Website
June 24, 2010 FIFA World Cup Brought Better Gaming Terms to Fixed Odds Betting
June 24, 2010 Supply in Proportion to Demand


Veikkaus Granted Certificate for Assuring the EL Responsible Gaming Standard
VANTAA, Finland (June 24, 2010) -- Veikkaus was granted a certificate for assuring the EL Responsible Gaming Standard at the beginning of June. We were one of the thirteen member lotteries of the EL to receive the certificate at the same time............Subscribers

First Phase of the New Lotteries Act Amendment to Take Effect in the Autumn
VANTAA, Finland (June 24, 2010) -- The proposed amendments to the Lotteries Act were passed  by the Finnish Parliament, and they will be submitted to the President of the Republic for approval in the next few days...........Subscribers

Record Finnish Lottery Win Split Six Ways
FINLAND (June 12, 2010) -- Six people chose the seven winning numbers in Saturday night's all-time high national lottery drawing for 7.1 million euros............Subscribers

Gaming Habit Test At Veikkaus.fi
VANTAA, Finland (June 1, 2010) -- Veikkaus’ website now offers a gaming habit test. By taking the GameTest, our customers can analyse their gaming habits and see whether their gaming behaviour involves risks.............Subscribers

Veikkaus Continues as Official Main Sponsor of Finnish Football
VANTAA, Finland (June 1, 2010) -- Oy Veikkaus Ab has been the Official Main Sponsor of Finnish football for many years. This spring we signed new partnership agreements with the Finnish Football Association and the Finnish Football League Veikkausliiga................Subscribers

Veikkaus Introduces Many Game Reforms
VANTAA, Finland (June 1, 2010) -- Veikkaus’ success is based on a systematic collection, analysis, and use of customer information. Our customers can enjoy this as product reforms and new games....................Subscribers

Olli Sarekoski Appointed Veikkaus’ Executive Vice President
VANTAA, Finland (June 1, 2010) -- Veikkaus’ Board of Directors appointed Olli Sarekoski, Senior Vice President, Business Operations, as Veikkaus’ Executive Vice President as of the beginning of 2010.............................Subscribers

Veikkaus Funds Used To Employ Young People
VANTAA, Finland (June 1, 2010) -- The Finnish State’s first supplementary budget was approved by the Parliament of Finland at the beginning of May. The budget provides jobs or trainee positions to 4,700 young people for an average of three months. They will be financed with a total of EUR 30 million of Veikkaus’ undistributed prizes fund..................Subscribers

Veikkaus’ Result For The First Quarter Of The Year Shows Strong Growth
VANTAA, Finland (June 1, 2010) -- During the period between January and March, Veikkaus posted a turnover of nearly EUR 438 million, i.e. 11% more than in the respective period last year. Our financial result improved by ten percent compared with last year’s first quarter, amounting to EUR 141 million. The good result of the period under review was affected especially by the positive development of the sales of Viking Lotto, the Plus prize tiers, and Keno.................Subscribers

Veikkaus Turnover Increased More Than Eleven Per Cent to €437m in 1Q
Toppling the first-year profit and sales growing strongly
FINLAND (May 3, 2010) –
CEO Risto Nieminen:
Tipp year has started very well. Turnover and profit have improved significantly over the previous year. Tipp stable growth is quite exceptional gaming market, which weighs the overall economic situation. Last year made a number of product innovations appear on the outcome of growth. Games and services development continues, of course, also this year. The majority of betting against online service for renewal...........................Subscribers

Gaming Industry In Finland Is Changing Rapidly
FINLAND (March 26, 2010) – Reports the online gaming industry in Finland is changing rapidly. The news service said that according to a new report, online gambling games are becoming widespread, with the border between gambling and digital entertainment becoming increasingly blurred................................... Subscribers

Prolonged Gaming Hours in Veikkaus Games
VANTAA, Finland (February 19, 2010) -- The opening hours of Veikkaus’ gaming system were prolonged on 1 February. Our games can now be played every day from 6:00 to 24:00 on the internet, as well as in our points of sales..............Subscribers

Veikkaus Rewarded For Saving Natural Resources
VANTAA, Finland (February 19, 2010) -- Veikkaus has been awarded the “Saver of Natural Resources 2009” recognition by HSY, Helsinki Region Environmental Services Authority. The recognition was granted to us for our long-term work for the reduction of the amount of waste. Thanks to an efficient waste sorting system, just one percent of the waste generated at Veikkaus’ head office ends up at the dump pit......................Subscribers

Not Only For the Financial Result
Article By: Ilkka Juva, Communications Director, Veikkaus Oy
VANTAA, Finland (February 19, 2010) -- Veikkaus generated a total of EUR 468.8 million of funds to its stakeholders last year. On top of that, we paid a total of EUR 72.6 million of lottery tax and EUR 20 million of VAT to the Finnish State. Our financial result was record-high in spite of the economic recession......................Subscribers

Veikkaus to Introduce Online Bingo and Similar Number-Based Games, Finnish Gaming Machine Association to Introduce Internet Poker
FINLAND (February 4, 2010) -- The Finnish Slot Machine Association (RAY) has received permission to start offering poker and other casino games online. This follows a government decision announced on Thursday........................Subscribers

Public Attracted by Record Win in National Lottery
VANTAA, Finland (January 30, 2010) - A record seven million euro win attracted many to place bets for Saturday’s National lottery. Although large wins occur more often than in previous years, this week’s draw prompted more of the public to fill betting slips at kiosks across the country...................Subscribers

Lotto is Still a Favorite with Finnish Consumers
FINLAND (January 25, 2010) -- The Finns invested an average of €297 million euros per capita in the Tipp game last year.................Subscribers

Lottery News 2009

Welcome to the Northern Light in 2011
HELSINKI, Finland (December 17, 2009) -- The next EL Congress and Trade Show - the Northern Light - will be held in Helsinki, Finland, in June 2011............Subscribers

Game Sales Continued at a Brisk Pace in July Through September
VANTAA, Finland (November 19, 2009) - Veikkaus attained a result of up to EUR 117.3 million (+4.8%) during the third quarter of the year................Subscribers

Fixed Odds Betting Reform Launches New Betting Objects
VANTAA, Finland (November 19, 2009) --Veikkaus’ Fixed Odds Betting was reformed starting this week (round 47/09). From Tuesday, 17 November onwards, we have offered three betting lists in Fixed Odds Betting, instead of the previous two.......................Subscribers

Additional Prize Tiers Boosted the Turnover of Dream Games
VANTAA, Finland (November 19, 2009) -Veikkaus’ games fall into four categories: Dream games (the lotto games and the Jokers), Leisure-time games (the sports games), Excitement games (Keno and the instants), and Community Interaction games (Veikkaus Bingo and Nature Instant)...................Subscribers

Veikkaus’ Financial Performance Continued to Improve: Good Prospects for the Last Quarter of the year
VANTAA, Finland (November 19, 2009) -- In the period between January and September, Veikkaus, the Finnish National Lottery, posted a turnover of EUR 1 121.8 million (+5.2%)......................Subscribers

Finns Excited About The New Joker
VANTAA, Finland (November 19, 2009) -Veikkaus’ newly launched Joker reform caught Finns’ attention in large numbers. Out of our registered customers, up to 20 000 new players tried the new Joker games during the launch week. The reformed Jokers were played for a total of some EUR 2 million, leading to a sales increase of thirty to fifty percent in these games....................Subscribers

Veikkaus Sales Boosted, Joker Character Made Tongues Wag
Article By: Article By: Ilkka Juva, Communications Director, Veikkaus Oy
Vantaa, Finland (November 19, 2009) -- Joker is a good draw game. Left in the shadow of Lotto, however, it has not received all the attention it would have deserved. After we introduced a sizeable raise to Joker’s payout percentage and made the game format even better than before, we thought it was high time to make Joker really visible.........................Subscribers

European Union is Reportedly Concerned at Finnish State's Gambling Monopoly
HELSINKI, Finland (November 11, 2009) - Three percent of Finland's adult population are problem gamblers. Two-thirds of these, around 40,000 people, suffer from serious problem gambling ................Subscribers

Veikkaus Offers Bigger Prizes !
VANTAA, Finland (November 5, 2009) -Veikkaus’ instant games went through a reform on October 5, now containing hundreds of thousands of more prizes, as well as larger jackpots..................Subscribers

Veikkaus Record National Lottery Jackpot Split Two Ways
VANTAA, Finland (November 2, 2009) - Two lucky winners struck gold in Sunday's national lottery jackpot. The winners each scooped up 3.45 million euros in the record 6.9 million euro jackpot draw..................Subscribers

National Lottery Draw Breaking Sales Record
HELSINKI, Finland (October 31, 2009) - People are rushing to participate in Sunday's national lottery draw in which a record prize of €6.9 million euros is up for grabs.....................Subscribers

Veikkaus’ Sales Clerk of the Year Rewarded For a Job Well Done
VANTAA, Finland (October 13, 2009) -- Veikkaus rewarded the best game sales clerks of 2009 on the traditional Veikkaus Day Cruise on 14 September..................Subscribers

More and Bigger Prizes in Veikkaus’ Instant Games
VANTAA, Finland (October 13, 2009) -- Veikkaus’ instant games went through a reform on 5 October, now containing hundreds of thousands of more prizes, as well as larger jackpots. The reform was the largest in the history of Veikkaus’ instant games...............Subscribers

Veikkaus Deliver High-Level of Customer Satisfaction
VANTAA, Finland (October 13, 2009) -- At Veikkaus, we invest heavily in customer orientation, which serves as the basis for our model of operations. As part of this investment, we carry out special customer satisfaction surveys every six months.....................Subscribers

Veikkaus Not Involved in the Finnish Election Funding Furore
VANTAA, Finland (October 13, 2009) -- One of the favourable additional consequences of the Finnish gaming system is that it generates significant profit for the good causes. Veikkaus, the Finnish Slot Machine Association RAY and Fintoto produce jointly around one billion euros every year....................Subscribers

Veikkaus Reports It Will Soon Have One Million Registered Customers
VANTAA, Finland (September 9, 2009) -- During the second quarter of the year, the number of registered Veikkaus customers increased by a total of 47,110 people. At the end of June, we had around one million registered customers (942,260)......................Subscribers

Gaming Expenditure on Veikkaus’ Games
VANTAA, Finland (September 9, 2009) -- Gaming expenditure on Veikkaus’ games reached EUR 144 per capita during the first half-year period..................Subscribers

Veikkaus’ Corporate Responsibility Rated As One Of The Best In Finland
VANTAA, Finland (September 9, 2009) --- The Finnish market research house Taloustutkimus has made a survey of how Veikkaus manages the various aspects of corporate responsibility. According to the survey, four in five Finns (81%) consider Veikkaus’ gaming monopoly and the return of Veikkaus funds to the good causes a good thing..................Subscribers

Veikkaus Keeps Up Solid Growth
VANTAA, Finland (September 9, 2009) - In the period between January and June 2009, Veikkaus posted a turnover of EUR 752.2 million (+4.2%). We attained a financial result of up to EUR 235.1 million, i.e. EUR 14.6 million (+6.6%) more than in the respective period last year....................Subscribers

Lotto, An Unlikely National Institution
Around 70 Per Cent of Fins Try Their Luck at Lotto
HELSINKI, Finland (July 30, 2009) -- The Veikkaus-operated national lottery remains one of Finland’s most enduring and popular diversions...................Subscribers

New Members Appointed to Veikkaus´ Ethical Council
VANTAA, Finland (July 1, 2009) -- Veikkaus’ Ethical Council is an advisory expert organ whose task it is to provide Veikkaus’ Board of Directors and operative management with an external perspective to issues related to the ethics of gaming.................Subscribers

Veikkaus Among the First Companies in Europe to fulfill the Requirements for the EL Responsible Gaming Standard
VANTAA, Finland (July 1, 2009) -- Veikkaus signed the EL Responsible Gaming Standard in 2007. By doing so, we committed to compliance with the Responsible Gaming Framework.......................Subscribers

Veikkaus Is Swimming Against The Stream
Article By: Article By: Ilkka Juva, Communications Director, Veikkaus Oy
VANTAA, Finland (July 1, 2009) -- The theory that people would participate in games in a frenzy during times of economic depression does not hold. In fact, the grim economic situation is tough even on gaming companies. We could say that the turnover of gaming has followed the overall economic trends..................Subscribers

New ‘Plus Prize’ Categories to Lotto and Viking Lotto
VANTAA, Finland (July 1, 2009) -- Veikkaus' customers have wished that the odds of winning smaller prizes should be increased in Lotto and Viking Lotto. Their wishes have now been fulfilled: we introduced new Plus prize categories to Lotto and Viking Lotto at the beginning of June...................Subscribers

€27 million Euros of Veikkaus Funds for the Constructions of Sporting Sites
VANTAA, Finland (May 11, 2009) -- The Finnish Ministry of Education supports the construction and renovation of sporting sites with nearly EUR 27.5 million this year....................Subscribers

Welcome to Veikkaus' EL Seminar 2011 Stand in Istanbul
VANTAA, Finland (May 11, 2009) -- The preparations for the EL Seminar 2011 are already in full swing in Finland. Veikkaus and Finland will present the seminar theme and website at this year's EL Congress in Istanbul.
If you are going to participate in the EL Congress in Istanbul, you are warmly welcome to Veikkaus' stand number 13. We would be very glad to hear about your wishes concerning the topics and programme of the upcoming seminar. See you in Istanbul!
CONTACT: Veikkaus Oy Communications, Tel: +35820 750 750, Fax: +35820 750 7145, Email: tiedotus@veikkaus.fi

Veikkaus' Beneficiaires Can Trust In The Sound Growth Of Our Profit
VANTAA, Finland (May 11, 2009) -- The steering group of the Lotteries Act project has recently delivered its report to the Finnish Minister of the Interior Anne Holmlund. The steering group was unanimous...................Subscribers

Finnish Lotteries Act Project's Final Report Ready
VANTAA, Finland (May 11, 2009) -- The steering group of the Finnish Lotteries Act project delivered its final report to the Finnish Minister of the Interior Anne Holmlund on Tuesday 28 April. The final report proposes that the gaming system that has been prevalent in Finland for decades should be laid down by the Lotteries Act....................Subscribers

A FINN TO WIN!
Veikkaus Oy 2008 Annual report

You are invited to read the corporate responsibility and annual report of Veikkaus, the Finnish National Lottery. Veikkaus is a Finnish lottery for Finnish players. We provide high-quality gaming entertainment in a reliable and responsible way. Veikkaus attained one of the best results of its history in 2008, measured against all the key indicators. Our financial success benefits all Finns.
In 2008:

  • Veikkaus generated a total of EUR 407.9 million of funds for the Finnish arts, sports, science, and youth work.
  • Veikkaus funds were distributed to some 2 350 beneficiaries operating in the field of the arts;
  • 650 operators in the field of sports;
  • 70 operators in science;
  • and 450 operators in youth work in 2008.

The tens of thousands of sales agents selling Veikkaus games are the most prominent part of Veikkaus’ operations to our customers. Veikkaus’ year 2008 presents a couple of our points of sales and sales agents from different parts of the country. Every sales agent and point of sales have their own stories; yet all of them are united by Veikkaus and the Finnish customers.
Please Download the PDF format of Veikkaus Oy 2008 Annual report

New Lottery Law Raises Gambling Age to 18
FINLAND (March 18, 2009) -- A new law that raises the minimum age for playing the lottery from 15 to 18 years will come into effect in June.................Subscribers

Proposed Changes to Finnish Lotteries Act Raise European Commission Concerns Even Further
BRUSSELS, Belgium (February 12, 2009) -- The European Gaming and Betting Association (EGBA) welcomes the European Commission’s decision to issue formal Comments (1) against the proposed changes to the Finnish lotteries act. These changes, if implemented, would................Subscribers



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