Littlewoods Gaming, owned by Sportech Plc, is most
famous for Littlewoods Football Pools, the football scores prediction game
founded in 1923, which established Littlewoods as a household name throughout
the UK.
Over the years Littlewoods has created more than 100 millionaires
and prizes have been paid out to over 60 million winners.
Today Littlewoods
Gaming provides a wide portfolio of gaming and betting opportunities to over
1.7m customers. Littlewoods is developing the business through the utilisation
of new channels of distribution to bring more games to more players in the
home.
Littlewoods regulatory experience coupled with the solid reputation
of the Littlewoods Gaming brand, positions Littlewoods Gaming as the first
choice gaming partner for both large corporate companies and charities.
| 1923 |
Littlewoods Football
Pools founded in Liverpool. |
| 1939 |
Littlewoods Football
Pools devotes its resources to the war effort (World War 2) |
| 1946 |
Littlewoods Football
Pools resumes normal business. |
| 1950 |
First £100,000
Football Pools winner. |
| 1957 |
Collector network is
introduced. |
| 1972 |
First £500,000
Football Pools winner. |
| 1973 |
Littlewoods Spot the
Ball is launched as a weekly year round competition. |
| 1979 |
First £750,000
Football Pools winner. |
| 1986 |
First £1,000,000
Football Pools winner and the biggest ever prize in any British
competition |
| 1987 |
League Football Cup is
sponsored by Littlewoods. |
| 1988 |
Littlewoods Football
Pools pays out over £3,000,000 in one week |
| 1990 |
First £2,000,000
Football Pools winner. |
| 1994 |
Littlewoods Lotteries
is launched. |
| 1994 |
Littlewoods become the
first ever sponsors of the FA Cup in its 123 year history with a sponsorship
deal worth £14m over 4 years. |
| 1997 |
Littlewoods Football
games launch on the Internet. |
| 1998 |
Littlewoods Bet Direct
is launched. |
| 2000 |
Sportech Plc acquires
Littlewoods Gaming (formerly Littlewoods Leisure) from The Littlewoods
Organisation for £161m. |
| 2002 |
Littlewoods Gaming and
ITV agree strategic gaming partnership. |
| 2002 |
www.playlittlewoods.co.uk
internet site is launched.
www.littlewoodscasino.com
internet site is launched.
Littlewoods Gaming purchase Zetters Football
Pools.
Littlewoods Gaming launch charity scratchcards in conjunction with
Safeway and Sainsbury’s.
Littlewoods Game On interactive games are
launched on Sky TV. |
| 2003 |
Littlewoods Game On
internet site (www.littlewoodsgameon.com)
is launched. |
