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Littlewoods Gaming, owned by Sportech Plc, is
most famous for Littlewoods Football Pools, the football scores prediction game
founded in 1923, which established Littlewoods as a household name throughout
the UK.
Over the years Littlewoods has created more than 100 millionaires
and prizes have been paid out to over 60 million winners.
Today Littlewoods
Gaming provides a wide portfolio of gaming and betting opportunities to over
1.7m customers. Littlewoods is developing the business through the utilisation
of new channels of distribution to bring more games to more players in the
home.
Littlewoods regulatory experience coupled with the solid reputation
of the Littlewoods Gaming brand, positions Littlewoods Gaming as the first
choice gaming partner for both large corporate companies and charities.
| 1923 |
Littlewoods Football
Pools founded in Liverpool. |
| 1939 |
Littlewoods Football
Pools devotes its resources to the war effort (World War 2) |
| 1946 |
Littlewoods Football
Pools resumes normal business. |
| 1950 |
First £100,000
Football Pools winner. |
| 1957 |
Collector network is
introduced. |
| 1972 |
First £500,000
Football Pools winner. |
| 1973 |
Littlewoods Spot the
Ball is launched as a weekly year round competition. |
| 1979 |
First £750,000
Football Pools winner. |
| 1986 |
First £1,000,000
Football Pools winner and the biggest ever prize in any British
competition |
| 1987 |
League Football Cup is
sponsored by Littlewoods. |
| 1988 |
Littlewoods Football
Pools pays out over £3,000,000 in one week |
| 1990 |
First £2,000,000
Football Pools winner. |
| 1994 |
Littlewoods Lotteries
is launched. |
| 1994 |
Littlewoods become the
first ever sponsors of the FA Cup in its 123 year history with a sponsorship
deal worth £14m over 4 years. |
| 1997 |
Littlewoods Football
games launch on the Internet. |
| 1998 |
Littlewoods Bet Direct
is launched. |
| 2000 |
Sportech Plc acquires
Littlewoods Gaming (formerly Littlewoods Leisure) from The Littlewoods
Organisation for £161m. |
| 2002 |
Littlewoods Gaming and
ITV agree strategic gaming partnership. |
| 2002 |
www.playlittlewoods.co.uk
internet site is launched.
www.littlewoodscasino.com
internet site is launched.
Littlewoods Gaming purchase Zetters Football
Pools.
Littlewoods Gaming launch charity scratchcards in conjunction with
Safeway and Sainsbury’s.
Littlewoods Game On interactive games are
launched on Sky TV. |
| 2003 |
Littlewoods Game On
internet site (www.littlewoodsgameon.com)
is launched. |
 New Football
Pools Opens on MySpace to Grow Users
UNITED KINGDOM
(September 30, 2008) -- New Football Pools, formerly known as the Littlewoods
Pools, has launched on social network MySpace as part of its
comeback.............Subscribers
Football Pools Enters a New
Era; Prepares to Take on National Lottery
LONDON, UK (July
24, 2008) – The UK’s three main pools operators - Littlewoods,
Vernons and Zetters - are now owned by one
company, and from today, those names will be consigned to the history books and
relaunched under a fresh identity.............Subscribers Sportech Says Pools Firm on
Track
UNITED KINGDOM (May 20 2008) -- The Pools are still
going strong despite tougher economic times, said the main players in the
business yesterday.
Sportech, who own the Littlewoods,
Vernons and Zetters brands, said 2008
trading had "started well"................Subscribers Edinburgh Search Company Signs Up For Pools
Launch
UNITED KINGDOM (March 28, 2008) -- Littlewoods
Football Pools has hired Edinburgh search company Ambergreen to advise on its
£3m online relaunch later this year................Subscribers Sportech Announces UK Pools Overhaul
UNITED
KINGDOM (March 19, 2008) -- Sportech, which owns the Littlewoods,
Vernons and Zetters pools businesses, will
rename betting coupons, under the umbrella name of The New Football
Pools............Subscribers
Sportech to
Increase Pools Prize Money and Undertake Re-branding
UNITED
KINGDOM (October 13 2007) -- Sportech is adding
Vernons to its Littlewoods and Zetters
pools empire. It is spending £3.5m on taking the game online in
partnership with Orbis and Scientific Games.....................Subscribers Football Pools Merger to Go Ahead
UNITED
KINGDOM (October 11, 2007) -- A merger between the UK's leading football pools
firms has been cleared by the Competition Commission...................Subscribers Littlewoods Relaunches Its Football Pools Site as Broader
Gaming Site
KMP and Littlewoods Kick Off New
Season In Style
UNITED KINGDOM (September 4, 2007) -- Digital
marketing agency KMP Associates has just completed an eight month project to
re-brand and re-launch the official online presence of the Littlewoods Football
Pools. ............................Subscribers Littlewoods Owners Choose OpenBet System
LONDON, UK (April 10, 2007) – Orbis has signed an agreement with
Sportech, the owners of Littlewoods Gaming...............................Subscribers Littlewoods Set For Gaming Push
UNITED
KINGDOM (February 28, 2007) -- Littlewoods Gaming is launching a digital and
direct marketing campaign to encourage consumers to play its online pools,
casino, poker and bingo games...........................Subscribers New Online Instant Win Games Helped Vernons Pools Increase
Profits In 2006
UNITED KINGDOM (February 23, 2007) -- New
online instant win games helped Liverpool-based Vernons Pools to increase its
profits in 2006............................Subscribers
Littlewoods
Eyes Return to Its Core Roots of Football Pools
UNITED
KINGDOM (September 22, 2006) -- Littlewoods Pools owner Sportech’s Chief
executive Ian Penrose unveiled the company’s latest half year results and
said the business had returned to its core roots of football
pools...............................Subscribers Pools Game Goes On Net
UNITED KINGDOM (April
4, 2006) -- World Cup winners Gordon Banks and Roger Hunt are helping
Littlewoods Pools hit the net this summer........................Subscribers Sportech to Put Pools at the Centre of Its Recovery
Plans
LIVERPOOL, United Kingdom (March 31, 2006) --
Littlewoods Pools owner Sportech announced a GBP6.4m annual loss yesterday, as
it ditched its poorly-performing deal with ITV..........................Subscribers 
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