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Ladbrokes Limited
Address: Imperial House, Imperial Drive Rayners Lane, Harrow Middlesex HA2 7JW UK
Internet: http://www.ladbrokes.com/lbr_portal
E-mail Address: care@ladbrokes.com
Phone: +44 (0)208 868 8899
Fax: +44 (0)208 868 8767
Employees: 14,083
Chairman:
CEO:
Sir Ian Robinson
Christopher Bell
Year Lottery Founded: 1913
Operating profit 2005:
Operating profit 2006:
£249.0 million
£268.1 million .
Jurisdiction: UK

Background Information

Ladbrokes plc is the world's leading fixed odds betting company. Formerly Hilton Group plc, the company was renamed following the completion of the sale of the Hilton International Hotel division to Hilton Hotel Corporation on 23rd February 2006.
Now a pure betting and gaming company Ladbrokes plc is comprised of Ladbrokes, the biggest retail bookmaker in the UK and Ireland, Ladbrokes.com, a world-leading provider of interactive betting and gaming services, Vernons, the leading football pools operator and Ladbrokes Casinos which opened its first casino at the Hilton London Paddington in July 2006.
As a standalone company Ladbrokes will expand its business by building on its brand leadership, its ability to innovate and the experience and expertise of its management team and 14,000 employees.

Lottery News 2008

Ladbrokes Releases Giant Bingo Balls for TV Push
LONDON, UK (August 20, 2008) - Ladbrokesbingo.com is rolling giant multi-coloured bingo balls around the streets of Liverpool as part of filming for a £3m TV ad campaign which airs next month..........Subscribers

Ladbrokes Profits Slip
LONDON, UK (August 2008) -- Britain's biggest bookmaker Ladbrokes this morning reported lower first half pretax profits..........Subscribers

Ladbrokes to Offer Tote Betting
IRELAND (July 17, 2008) -- The state-owned betting pool operator, Tote Ireland, is set to join forces with British bookmaker Ladbrokes................Subscribers

Ladbrokes Wins Referral of Case To ECJ
LONDON, UK (June 13, 2008) – Ladbrokes today welcomed the decision of the Dutch Supreme Court to refer its case to the ECJ..............Subscribers

Ladbrokes Launch New Advertising Campaign For Euro 2008
UNITED KINGDOM (June 6, 2008) -- Ladbrokes will launch a new £4 million TV advertising campaign tomorrow as part of its marketing drive for Euro 2008................Subscriptions

Ladbrokes Launches First Customer Loyalty Scheme for Betting Ahead of Euro 2008
UNITED KINGDOM (June 2, 2008) -- Ladbrokes has announced the launch of OddsOn! - the first customer- loyalty scheme to be offered by...............Subscribers

Ladbrokes Wins Ruling in Swedish Lawsuit
LONDON, UK (May 30, 2008) -- Ladbrokes Plc. said it won a ruling in a Swedish lawsuit that will allow it to at least temporarily continue to show television advertisements in the country.................Subscribers

Ladbrokes PLC - Interim Management Statement
LONDON, UK (May 16, 2008) – Ladbrokes is today updating the market on trading for the four months ended 30 April 2008 ('the period')..............Subscribers

State-Owned Gambling Monopoly and UK Betting Firm Disagree Over Language
LONDON, UK (May 6, 2008) – Svenska Spel, the Swedish state-owned gambling monopoly, is attempting to sue British bookmaker Ladbrokes over an advertisement that the Swedish company contravenes their trademark...............Subscribers

French Tennis Federation Loses Case Against Ladbrokes
UNITED KINGDOM (April 28, 2008) -- The Fédération Française de Tennis (FFT) today failed in its attempt to prevent online betting companies from taking bets on the French Open tennis tournament...............Subscribers

London Agency Awarded Ladbrokes Online Account
LONDON, UK (April 29, 2008) -- Internet advertising agency TBG London has won the contract covering all of Ladbrokes' online media accounts.
The deal, worth an estimated £3.5m, will see TBG handle search and display advertisements for all Ladbrokes.com products.
The company, which counts American Express, Sky Poker and Littlewoods Gaming among its existing clients, said its first campaign will be in support of Microgaming's new Tomb Raider game that was recently integrated into Ladbrokes' online casino portfolio.

Leading International Betting Agencies Support Campaign to Make Sports Betting Legal in India
BANGALORE, India (April 24, 2008) --  Leading international betting agencies, including Ladbrokes and Betfair, are eager to help in a campaign to make sports betting legal in India and have reportedly approached a senior Indian Premier League (IPL) official with offers in this regard....................Subscribers

UK's Office of Fair Trading Clears Ladbrokes Acquisition of Eastwood Bookmakers
LONDON, UK (April 17, 2008) - The UK Office of Fair Trading said it has cleared the acquisition of Eastwood Bookmakers by Ladbrokes Ltd.................Subscribers

Ladbrokes Joint Venture Wins Betting Licence in Madrid
UNITED KINGDOM (April 16, 2008) -- Sportium, the Ladbrokes and Cirsa Slot Corporation SL joint venture, has been awarded a licence to operate sports betting in the Madrid region of Spain and expects to begin trading in the next fortnight..............Subscribers

UK Betting Firm Eyes Indian Sports Betting
MUMBAI, India (April 6, 2008) – UK betting firm Ladbrokes is reported to have made a detailed presentation on the benefits of sports betting to Deputy Chief Minister RR Patil and his bureaucrats in the Home Ministry.................Subscribers

Ladbrokes Launches New Advertising Campaigns
UNITED KINGDOM (March 5, 2008) -- Ladbrokes is to embark on a further two TV advertising campaigns following the success of its first ever TV ads in 2007. The first campaign, for Ladbrokesbingo.com, will launch this week..............Subscribers

British Billionaire Quietly Builds Stake in Ladbrokes
LONDON, UK (February 19, 2008) -- Joe Lewis, the Bahamas-based British billionaire, is the mystery buyer behind a near-7 per cent stake in Ladbrokes..............Subscribers

Ladbrokes UK Marketing Director Leaves for Punch Taverns
UNITED KINGDOM (February 18, 2008) --Ladbrokes UK retail marketing director Barry Clemo is leaving the company to join pub operator Punch Taverns in a similar role. The betting shop chain is now seeking a replacement...............Subscribers

Ladbrokes PLC - Transaction in Own Shares
UNITED KINGDOM (January 7, 2008) -- Ladbrokes plc ("the company") announces that today, January 7, 2008, it purchased from Deutsche Bank AG London branch 300,000 shares .............Subscribers

Ladbrokes Strengthens eGaming Management Team
UNITED KINGDOM (December 20, 2007) -- Ladbrokes has appointed Ed Andrewes as Managing Director of eGaming. Andrewes, who has over ten years experience in the online betting and gaming industry, will begin his new role on March 1st............Read the full story at: Vol.42 No.1

Lottery News 2007

Advertising Standards Authority Clears Ladbroke’s TV Ads
LONDON, UK (December 20, 2007) -- The Advertising Standards Authority (ASA) has dismissed complaints against the popular Ladbrokes television ads............Subscribers

Genting of Malaysia Buys 10% Stake in Rank, Sunday Times Says
UNITED KINGDOM (December 2, 2007) -- Genting Bhd., a casino-owner based in Malaysia, has bought a ten (10) percent stake in Rank Group Plc to block rival takeover bids.................Subscribers

UK Firm Eyes Italian Online Growth
LONDON, UK (November 28, 2007) – UK betting firm Ladbrokes said on Wednesday it had started taking online bets from Italian punters, the latest step in its expansion into the country.................Subscribers

Ladbrokes' First TV Ad Faces ASA Investigation
LONDON, UK (October 24, 2007) -- Ladbrokes’ television advertising is to be the first test case for the tough controls on gambling advertising, drawn-up following the introduction of the Gambling Act 2005 in September...............Subscribers

Ladbrokes Scores With First Ever National TV Advertising Campaign For Betting
UNITED KINGDOM (October 9, 2007) -- Ladbrokes begin running the first nationwide TV advertising ever run by a major bookmaker this week with a campaign entitled ‘café’ developed by M&C Saatchi.................Read the full story at: Vol.41 No.4

Ladbrokes Play Down Talk of Bidding War Over Italian Betting Giant
LONDON, United Kingdom (September 7, 2007) – According to local media reports Ladbrokes yesterday played down speculation that they are in a £600 million bidding battle with fellow bookmaker William Hill for Italian betting giant Sindacato Nazionale Agenzie Ippiche (Snai)......................................Subscribers

Ladbrokes Sign Up Saatchis for TV Advertising Campaign
UNITED KINGDOM (September 8, 2007) -- Ladbrokes have reportedly employed the services of advertising moguls Maurice and Charles Saatchi ahead of their first TV advertising campaign..................................Subscribers

Ladbrokes to Return £250m to Shareholders After Record Operating Profit
LONDON, UK (August 10, 2007) -- Ladbrokes, one of Britain’s biggest bookmakers, is to return up to £250 million to shareholders by using its £725 million debt facilities to fund a share buyback programme...............................Subscribers

UK Betting Firm Pushes Ahead with China Expansion
UNITED KINGDOM (August 10, 2007) – UK Bookmaker Ladbrokes is pushing ahead with plans to enter the Chinese market........................Subscribers

European Court Rules Against Norway in Ladbrokes Case
BRUSSELS, Belgium (May 30, 2007) - A European court ruled on Wednesday that Norway could be in breach of European internal-market rules by blocking bookmaker Ladbrokes from setting up gambling operations in the Scandinavian country..................Subscribers

Ladbrokes Trading Update For The Four Months Ended 30 April 2007, on a Winner with On-Screen Betting
UNITED KINGDOM (May 18, 2007) -- The Board continues to expect the results for 2007 to be in line with its expectations. Good progress has been made with the renewal of the FOBT estate, growth in the Irish shops is buoyant and eGaming continues to grow steadily..........................Subscribers

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