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Szerencsejáték Rt.
The national Lottery of Hungary
Address: Csalogány utca 30-32 H-1015 Budapest, Hungary
Internet: www.szerencsejatek.hu
E-mail Address: hilda.molnar@szerencsejatek.hu
Phone: +36-1- 201-0525
Fax: +36-1- 201-0682
Population: 10 million
President:
CEO:
László Varga
Gábor Székely
Year Lottery Founded: 1991
Sales FY 2001:
Sales FY 2002:
Sales FY 2003:
Sales FY 2004:
Sales FY 2005:
Sales FY 2006:
Sales FY 2007:
_74,120,000,000 HUF
102,911,000,000 HUF
124,345,000,000 HUF
110,656,830,000 HUF
131,814,329,000 HUF
141,420,913,405 HUF
144,196,327,135 HUF
Number of Employees: N/A
On-line Vendor: EssNet
Instant Ticket Vendor: Oberthur
ITVMs: N/A
Games Offered: Lotto Games, Soprts betting, Numbers Games, including Keno, and instant games.
Beneficiaries: N/A
Jurisdiction: Hungary


Background Information

Szerencsejáték Rt. is the largest gambling service provider in Hungary. It has an exclusive right to sell number draw games, sports bets and prize draw tickets in the whole territory of the country and, through its investments, it also has interests in four Hungarian casinos. The lottery company operates an online sales technology covering the entire country and extensive retail network. The majority of products are available by phone, on the Internet and via SMS, too. At present, the lottery company operates six number draw games (five-number draw lottery, six-number draw lottery, Scandinavian Lotto, Joker, Keno and Luxor), three types of sports bets (Toto Pools, Tippmix and Goal Toto) and a collection of 15-20 prize draw tickets. Two thirds of the Hungarian adult population are regular customers of the Company, involving approximately five million players. The Company has a more than 50% market share in the Hungarian gambling market. At the moment, the staff consists of approximately 1,200 employees, of whom 700 work in its own commercial network, but the number of related resellers is also high. As a result of dynamic development of the Company, the gambling revenues per one resident are the highest among the lottery companies of Middle-Eastern European Countries having joined the European Union in May 2004. Szerencsejáték Rt. has increased its turnover by some 70 % in the past two years.

Lottery News 2010

State Lottery Company Stops Accepting Bank Cards
BUDAPEST, Hungary (March 3, 2010) - Szerencsejáték Rt. (The national Lottery of Hungary) stopped accepting payment with bank cards at its shops on March 1.......................Subscribers

State Lottery To Raise Prices From February
BUDAPEST, Hungary (January 6, 2010) -- Szerencsejáték Rt., Hungary's state lottery company, told MTI on Wednesday that is raising prices from February..................Subscribers

Lottery News 2009

Szerencsejáték Sees Revenue of More than HUF150 Billion in 2009
BUDAPEST, Hungary (December 14, 2009) -  State lottery company Szerencsejáték expects to close 2009 with pre-tax profit of HUF5 billion - HUF6 billion on revenue of more than HUF150 billion, over the respective targets of HUF2.4 billion and HUF140 billion.............Subscribers

Proposed Legislation Would Tax Poker in Hungary
HUNGARY, EU (October 6, 2009) -To date poker in Hungary is untaxed, despite it being considered a form of gambling, but that may soon change. An upcoming law is planned that would tax poker winnings via regulating online and live poker in the country.......................Subscribers

The Hungarian Keno Show Celebrates its 13th Birthday With New Smartplay Drawing Machine
BUDAPEST, Hungary (June 16, 2009) - Szerencsejáték Zrt., the national Lottery of Hungary, will renew the TV show of the Keno game. This game started 13 years ago and the present TV-show has been on screen since 2002...........................Subscribers

Hungarian National Lottery Ad Spend Grew 19% in 2008, TNS Says
HUNGARY (February 11, 2009) -- Hungary's advertising market expanded 8.6% to almost HUF 599bn in 2008. Among the biggest spenders was state lottery company Szerencsejatek Rt. which spent...................Subscribers

Lottery News 2008

Government Teams Up With State-Owned National Lottery Company To Crackdown On Hungary's Black Market
BUDAPEST, Hungary (December 29, 2008) - In its latest move to whiten Hungary's huge black economy, the government has teamed up with Szerencsejáték Rt., the state-owned national lottery company, to give shoppers the chance to win cash prizes if they demand a receipt for goods and services..................Subscribers

Hungary to Launch "Receipt Lottery" Next Month
HUNGARY (December 18, 2008) -- The Hungarian Government will launch a "receipt lottery" early next year in which consumers who participate will have a chance to win Ft 1 million (€4,000) for helping crack down on the widespread evasion of value-added taxes...............Subscribers

Play Poker With Us!
Szerencsejáték Zrt Launches World Poker Tour Instant Ticket
BUDAPEST, Hungary (November 25, 2008) -- For the first time outside North-America, the licensed game World Poker Tour (WPT®) Poker instant ticket is on sale in Hungary. The new ticket of the Szerencsejáték Zrt is sold for 300 HUF (€1.12) and there are 3 scratch areas with total 10 chances to win...............Subscribers

Government Offers Million Forint Reward for Receipt Lottery
BUDAPEST, Hungary (October 16, 2008) -- A new, voter-friendly scheme has been put forward to encourage Hungarians to demand receipts from notoriously tax-dodging service providers...............Subscribers

New Ownership Program Council Propose Companies to be Included in Scheme
HUNGARY (April 24, 2008) -- New Ownership Program Council (NOPC) President Tamás Mészáros said on Thursday, that the body had proposed to Prime Minister Ferenc Gyurcsány, that state-owned companies, such as lottery company Szerencsejáték, be included in the government’s New Ownership Program................Subscribers

Hungary's PM Says Szerencsejatek Could be Listed
BUDAPEST, Hungary (February 27, 2008) - Prime Minister Ferenc Gyurcsany said this morning that Szerencsejatek Rt, the National Lottery of Hungary, could be among the state-owned companies to be listed at the Budapest Stock Exchange...........Subscribers

Liberals Support Lottery Privatization in 2008
BUDAPEST, Hungary (January 9, 2008) --  - The liberal junior governing SZDSZ party will focus on policies inducing economic growth in 2008................Subscribers

State Lottery Company Expects Tax Changes To Boost 2008 Revenue
BUDAPEST, Hungary (December 28, 2007) - State lottery company Szerencsejáték Rt. expects 2008 revenue to rise because of tax changes, after two years of stagnating.............Subscribers

Lottery News 2007

Heti Fix +TV: New TV Draw Scratch Ticket in Hungary
BUDAPEST, Hungary (October 26, 2007) -- Szerencsejáték PLC. issued the first Hungarian TV draw instant in 1995 and it is followed by another five during the years..........Read the full story at: Vol.41 No.6

State Lottery Company Szerencsejatek to Raise Game Prices
BUDAPEST, Hungary (October 8, 2007) - State-owned lottery company Szerencsejáték Zrt on Monday announced it will raise the price of six of its games by close to 15pc from November.............Subscribers

Scratch Game Fever Still Hot in Hungary!
BUDAPEST, Hungary (July 18, 2007) -- Szerencsejáték Zrt. launches its new instant in July and we do not take the responsibility of its impact to the market............Subscribers

Lottery Company to Remain Wholly State Owned
BUDAPEST, Hungary (June 26, 2007) - Hungary's Parliament on Monday approved legislation which will create a single body to oversee almost all of the state's assets. MPs approved the law during the last session before the summer recess........Subscribers

MPs Oppose Privatization of Hungary's National Lottery Company
HUNGARY (June 21, 2007) -- National Lottery company Szerencsejáték Zrt will reportedly be left in state ownership as a new state property management law is expected to be approved by the parliament next week..........Subscribers

Szerencsejatek Zrt Revenue Surpasses ‘05 Results by Ft 10 Billion
HUNGARY (June 11, 2007) -- State-owned gambling monopoly Szerencsejatek Zrt had revenues of Ft 141 billion last year, surpassing the 2005 results by Ft 10 billion, CEO Gabor Szekely highlighted at the conference of the European State Lottery and Toto Association (European Lotteries), held in Budapest recently.........Subscribers

Golden Eggs Arrived to Hungary
BUDAPEST, Hungary (May 21, 2007) -- The Golden Egg instant ticket is available from the end of May, you can win easily 3 million forints (HUF)..........Subscribers

New Law Opens Opportunities for Lottery Privatization in Hungary
BUDAPEST, Hungary (May 17, 2007) -- The new trustee law passed by the government yesterday will provide the opportunity for partially or completely privatizing several large state-owned companies...........Subscribers

State Lottery Company To Expand Online
BUDAPEST, Hungary (April 20, 2007) -- State lottery company Szerencsejáték has announced a public tender for the purchase of IT equipment (see below) to be used to expand online gambling services...........Subscribers

Possible BSE Listing for State Lottery
BUDAPEST, Hungary (January 16, 2007) -- A Budapest Business Journal reports Budapest Stock Exchange CEO, Árpád Pál, as saying possible new listings in the first half of 2007 include state lottery organizer Szerencsejáték Rt.

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