Fortune lottery hits
Aided Information and Research Services
Private Ltd (CAIRS), in association with Essar Teleholdings Ltd, launched its
online lottery brand called Fortune in Kerala on Monday.
Fortune is backed
by the latest technology on all fronts including hardware communications and
software. The principal technology suppliers are Editec S.A, specialists in the
online lottery industry and leading supplier of online computerised wagering
systems with installations worldwide, according to Mr Vikash Saraf, CEO, Essar
He told newspersons that the Fortune brand will provide
superior gaming experience, make more winners and provide higher prize payouts
to consumers in the State. To commemorate the launch, a `Fortune Hunt' is being
organised on May 12 on the lines of a treasure hunt, which has been customised
to highlight the benefits of the Fortune Lotto game. The Fortune Hunt will
invite vehicle owners to locate six points across an area of 60 km around the
city with the help of a clue sheet comprising 49 clues. The winner will receive
a cash prize of Rs 1.5 lakh and two Virgin Atlantic Airways upper-class return
air tickets to London.
Mr Saraf said that the company has set up 470
terminals in various locations in the State, which would be increased to 1,000
within 12 months. It has also opened offices in various parts to provide good
distribution service to retailers.
Attractive schemes have also been
offered to retailers by way of commission and security deposit. According to Mr
Zeev Leshem, Chief Operations Officer, the paper lottery market in India
currently stands at Rs 50,000 crore and two million people buy lottery tickets
every day, with 100 draws being held daily. However, lack of total
transparency, limited marketing, low level sophistication of the product and
lower prize monies had hindered the growth of the market. Therefore, the paper
lotteries that operate currently cater largely to the lower income group of the
population. "Online lottery will create a new segment in the market by
appealing to the middle and upper middle income groups to participate in the
lottery process," Mr Saraf said.