In 1976, the four Atlantic provincial governments formed the Atlantic Lottery Corporation (ALC) to market and manage gaming activities on their behalf.

When ALC started up, it had one game, A-1, a passive ticket with a draw held every two weeks. Now, players choose from a selection of more than 14 games, with everything from online to instant to video lottery.

This past year was one of highlights and achievements for ALC. Playsphere was introduced providing Atlantic Canadians with a way to safely and conveniently purchase lottery tickets online. ALC also opened the Charlottetown Driving Park Entertainment Centre in Prince Edward Island. The new centre will revitalize the Islands harness racing industry. Changes to ALC's central gaming system - which manages the thousands of lottery transactions made in Atlantic Canada every day - are making it easier for retailers to manage their lottery business. The change, will improve our retailers' security, inventory control and account management.

ALC has been part of the Atlantic Canadian economy and community for almost 30 years. ALC supports many community events and charities throughout Atlantic Canada. We accomplish this through sponsorship of events celebrating our culture and people. We also stage entertaining promotions designed to raise much-needed funds for worthy charities. From Sydney to Corner Brook, from Miramichi to Charlottetown, ALC sponsors festivals and major events that celebrate the Atlantic Canadian lifestyle.

Largest Advertised Jackpot in Canadian History!
MONCTON, New Brunswick (June 17, 2010) - Millionaire alert: this Saturday morning there could be 46 new millionaires across the country!...........Subscribers

Lottery Kiosks at Atlantic Canadian Walmarts Open Under CNIB Management
MONCTON, New Brunswick (June 14, 2010) - Atlantic Lottery has partnered with Walmart and CNIB to re-open lottery kiosks at nine Walmart locations across Atlantic Canada..............Subscribers

Online Gambling Could Mean Money for Government
Newfoundland, Canada (May 29, 2010) – A Local station reports Newfoundland and Labrador stands to gain an estimated $5-million a year if it goes along with a new venture by Atlantic Lottery Corporation (ALC): online poker....................Subscribers

Lottery Corporation Insists Moncton Casino is Not a Threat
SUMMERSIDE, Prince Edward Island Canada (May 11, 2010) -- Local news reports the Atlantic Lottery Corporation (ALC) is banking on the uniqueness of its Red Shores brand to hold Islanders’ interest after the opening of Casino New Brunswick................Subscribers

Stepping Up to the Plate - Atlantic Lottery Hosts Luncheon to Support the Food Depot Alimentaire and Encourages Businesses to Participate
MONCTON, New Brunswick Canada (April 23, 2010) - Atlantic Lottery is spreading the word and extending a challenge to local businesses – step up to the plate! On June 18, 2010, Atlantic Lottery will host “Step Up to the Plate”, a fundraising luncheon in support of the Food Depot Alimentaire. ..............Subscribers

Atlantic Lottery Corp. Tightens Online Bet Rules
Purchases Must Be Made Within Region
'We do want to emphasize that we are mandated to sell products only in the region and that our players agree to only purchase Atlantic Lottery products only when they are within the region' - Courtney Pringle, Atlantic Lottery Corporation
NOVA SCOTIA, Canada (April 19, 2010) - People using the Atlantic Lottery Corporation's (ALC) website to pick lottery numbers or bet on sporting events now have to confirm they are physically in the region before making any online purchases............Subscribers

Post-Secondary Education, Training and Labour; New Applied Programming Course Offered
DIEPPE, Canada (March 31, 2010) - The community college systems will be introducing a two-year program in information technology (IT) applied programming in response to evolving labour market demands. Post-Secondary Education, Training and Labour Minister Donald Arseneault made the announcement today....................Subscibers

No Lotto Sales To Minors Found In Test
MONCTON, New Brunswick (March 2, 2010) - A random test of retailers in the Maritimes by the Atlantic Lottery Corporation (ALC) could not find a single one who would sell a lottery ticket to someone under 19......................Subscribers

Lottery Corporation is Launching an Automatic Review Into $7.6 Million Lotto Win
MONCTON, New Brunswick, Canada (February 24, 2010) – CBC reports that the Atlantic Lottery Corp. (ALC) is launching an automatic review into a Saint John man who won $7.6 million in the 6/49 draw on Saturday night.........................Subscribers

Atlantic Lottery Sponsors Newfoundland and Labrador 2010 Winter Games
MONCTON, New Brunswick CA (February 18, 2010) - The 2010 Winter Olympics are creating excitement on the west coast, and the Newfoundland and Labrador 2010 Winter Games in Grand Falls-Windsor will do the same here on the east coast. That’s why Atlantic Lottery is excited to announce its platinum sponsorship of the Newfoundland and Labrador 2010 Winter Games....................Subscribers

Lucky Dog - A New Take on Scratch’n Win
MONCTON, New Brunswick (February 15, 2010) - Whether they’re cute and cuddly or loyal and steadfast; we all love our dogs.  That’s why Atlantic Lottery is launching a contest to find the perfect pooch for its new Lucky Dog Scratch’N Win ticket.......................Subscribers

Atlantic Lottery Sponsors 2011 Canada Games - Ramping Up For Even More Richer Moments in 2011
MONCTON, New Brunswick (February 10, 2010) - The crowd is cheering. Hearts are pumping. “We are the Champions” is blaring over the loud speakers as the athletes take the floor.  We were there for the 2009 Canada Games on Prince Edward Island. And we’ll be there for the Canada Games in Halifax, Nova Scotia in 2011.................Subscribers

Happy Birthday Bucko! Atlantic Lottery Doubles Prizes for the February 2 Bucko Draw
MONCTON, New Brunswick, Canada (February 2, 2010) - The groundhog may see its shadow on February 2, but that doesn’t mean we won’t still have a reason to celebrate.......................Subscribers

A Year of Winning for Atlantic Canadians
MONCTON, NB Canada (January 25, 2010) - 2009 was a good year for winners, with Atlantic Lottery awarding more than $38-million in prizes of $500,000 or more. Tears, laughs, hugs, smiles, screams, hoots and hollers; we witnessed it all as we helped some terrific people celebrate.....................Subscribers

Lotto Scratch'N Win Unfair: Newfoundland and Labrador Lawsuit
Newfoundland, CANADA, (January 18, 2010) - More than 20 people in Newfoundland and Labrador have joined a class action lawsuit against the Atlantic Lottery Corp. (ALC) that claims it's wrong for the corporation to continue to sell Scratch'N Win tickets after the big prizes have already been won....................Subscribers

A Trip of a Lifetime Atlantic Lottery Awards Seven VIP Packages to the Vancouver 2010 Olympic Games
MONCTON, New Brunswick (January 15, 2010) - Imagine the crowds cheering, cameras flashing, and athletes reaching for the Gold.  As people across the world root for their country, many will cry tears of joy from their living rooms. A lucky few will do so from the Games.................Subscribers

Scratch Players Show Reluctance to Join Class-Action Lawsuit
HALIFAX, Nova Scotia (January 9, 2010) – Reports that disgruntled lottery scratch ticket players are still pursuing a class-action lawsuit against the Atlantic Lottery Corp (ALC).................Subscribers

Atlantic Lottery Improving Player Experience
MONCTON, New Brunswick, Canada (November 23, 2009) - At Atlantic Lottery we’re in the business of turning dreams into realities and we don’t want our players missing out on the experience of winning because their tickets have unknowingly expired...................Subscribers

Atlantic Lottery Uses Augmented Reality To The Max
MONTREAL, Canada (November 9, 2009) - The Atlantic Lottery Corporation (ALC) gave East Coasters a glimpse of what living life to the “Max” could look like through a regional out-of-home campaign in support of Lotto Max.....................Subscribers

They Came. They Rolled. They Took it to the MAX
MONCTON, New Brunswick Canada (November 06, 2009) - LOTTO MAX, Canada’s first national lottery game in over 15 years, has certainly been successful in making an entrance that Atlantic Canadians will remember..................Subscribers

Agency Wins Awards For Lottery Radio Spots
Hawk Communications Created Ads for ALC's Salsa Bingo Lottery
NEW BRUNSWICK, Canada (October 31, 2009) - Hawk Communications of Moncton struck gold this week as the company's radio advertisement for Atlantic Lottery's (ALC) Salsa Bingo picked up several industry awards.....................Subscribers

Atlantic Canadians Embracing Lotto Max
NEW BRUNSWICK, Canada (October 26, 2009) -- Lotto Max, the newest game by Atlantic Lottery Corporation, is outpacing the dollar sales of its now retired predecessor Lotto Super 7 a month after its inception, according to a company spokeswoman.....................Subscribers

ALC Rolls Out Lotto Max Campaign
HALIFAX, Nova Scotia (October 13, 2009) - The Atlantic Lottery Corporation (ALC) is having a ball with its first regional promotion for Lotto Max according to news sources..................Subscribers

Higher Percentage of Ticket Revenue Paid Out In Prizes, Compared To Super 7
NEW BRUNSWICK, Canada (October 2, 2009) - Last night was the second draw for the Atlantic Lottery Corporation's (ALC) new Lotto Max game and an ALC spokeswoman says ticket buyers seem to like it ......................Subscribers

Assessment Of The Keno Ticket Lottery Product
NOVA SCOTIA, Canada (August 2009) As part of its mandate, the Nova Scotia Gaming Corporation (NSGC) manages the provincial gaming industry for Government to ensure it is optimizing the financial benefits in a socially responsible manner. Carrying out this role includes looking at products offered in other jurisdictions to determine if they would be appropriate for introduction in Nova Scotia....................Subscribers

Minister Makes Gambling Report Public As He Weighs Fate of Keno
HALIFAX, Nova Scotia, Canada (September 4, 2009) -- Nova Scotia's finance minister has released an assessment of the controversial electronic gambling game Keno..............Subscribers

Atlantic Lottery Brings the Dollars and the Fun to the 2009 Canada Games
MONCTON, New Brunswick (August 17, 2009) - At Atlantic Lottery (ALC), we put the fun in funds! Not only are we bringing the dollars- $1.1 million to be exact- we’re also bringing you a whole lotta fun! Trust us; you don’t want to miss out on what we have in store at the 2009 Canada Games..................Subscribers

PokerTek Begins PokerPro Field Trial With Atlantic Lottery Corporation
This pilot marks the first time PokerPro has been placed in a non-traditional gaming establishment
CHARLOTTE, North Carolina (July 21, 2009) - PokerTek, Inc., the industry pioneer and worldwide leader in automated poker tables, announced today the start of a six-month pilot of PokerPro tables within two new Coasters locations after winning the RFP issued by the Atlantic Lottery Corporation (ALC).....................Subscribers

Atlantic Lottery Corporation to Give Keno a Boost
TORONTO, Canada (July 21, 2009) – According to a News report, lower sales than expected on its electronic KENO game on P.E.I., has prompted the Atlantic Lottery Corporation (ALC) to plan a new marketing campaign.......................Subscribers

Atlantic Lottery Shares the Story of the Past Year – The 2008/09 Accountability Report is Released
MONCTON, New Brunswick, Canada (July 17, 2009) -- Atlantic Lottery’s President and CEO Michelle Carinci summed up the past year best when she said, “We’ve really put a renewed focus on answering one simple question – what do our players want?.................Subscribers

Lottery Corporation Seeks New Electronic Games
CANADA (July 14, 2009) -News reports the Atlantic Lottery Corporation (ALC) is interested in partnering with private companies to set up a pilot program for electronic games in Prince Edward Island.....................Subscribers

Lottery Corporation Rolls With New Legislation
HALIFAX, Nova Scotia, Canada (May 8, 2009) -- It’s now illegal to sell lottery tickets to anyone younger than 19 years old..................Subscribers

ALC Sports Betting Tender Now Closing June 9
HALIFAX, Nova Scotia, Canada (May 8, 2009) – According to local media reports the Atlantic Lottery Corp. (ALC) has moved ahead its sports betting proposal deadline until June 9..................Subscribers

Prince Edward Island Government to Establish Three New VLT Gaming Centres in Province
CHARLOTTETOWN, Prince Edward Island (April 28, 2009) -- A plan to establish three new gaming centres on Prince Edward Island had the Opposition accusing the government on Tuesday of setting up "mini-casinos" across the province...............Subscribers

Atlantic Lottery Celebrates World Lottery Association’s Level III Responsible Gaming Certification
MONCTON, New Brunswick, Canada (April 30, 2009) -- Atlantic Lottery (ALC) has had it’s fair share of accomplishments over the past three decades: first to develop bar code technology on lottery tickets...................Subscribers

ALC Searching for Software Firm to Build Online Sports Betting Platform and Support System
HALIFAX, Nova Scotia, Canada (April 18, 2009) – Atlantic Canadians may soon be able to wager on sports online. The Atlantic Lottery Corporation (ALC) is searching for a software company that can build an online sports betting platform and the accompanying administrative support system...............Subscribers

Prince Edward Island to Make Lottery Sales to Minors Illegal
P.E.I., Canada (April 2, 2009) -- As of Wednesday, it became illegal to sell lottery tickets to people under 19 on P.E.I...............Subscribers

Lottery Corporation Safe From Global Recession, Thus Far
FREDERICTON, New Brunswick (February 28th, 2009) – According to local media reports Michelle Carinci, president and chief executive officer of the Atlantic Lottery Corporation (ALC), believes the global recession won't cut into New Brunswick's lottery revenues, at least this year....................Subscribers

Proposed Keno Launch Under Review, N.S. Acting Finance Minister Says
NOVA SCOTIA, Canada (February 24, 2009) -- Nova Scotia's acting finance minister says his department is reviewing whether a new electronic gambling game will be introduced in March..................Subscribers

Lottery Corporation to Launch Softer Version of KENO
NOVA SCOTIA, Canada (February 23, 2009) – The Atlantic Lottery Corporation (ALC) reportedly plans to launch electronic KENO in 200 bars and restaurants in the two provinces in March...................Subscribers