| Report:
French Betting Privatization
THE NETHERLANDS (December
29, 2008). All you have to know for the privatization of the two French betting
monopolies.
The new privatization report "All you have to know for the
privatization of the two French monopolies - PMU for horse racing and Francaise
des Jeux for the lotteries" is now available.
The basic information
will be continuously updated by our researchers Rob van der Gaast and Jolanda
van Til. This new process, of daily updates about the latest developments, has
proven to be very popular with buyers of our previous reports, such as the
"Privatization of the National Lottery – Milli Piyango", and
"Fixed Chance Betting Tender".
GamblingAnalysts.eu will again supply
buyers of the new privatization report on the French monopolies with complete
and updated information. If you have any special requests, please do not
hesitate to contact us.
For all legal matters we cooperate with ULYS, the
international Law Firm with offices in Belgium and France. The well known
lawyers firm, managed by Thibault Verbiest and his associates Anouk
Hattab-Abrahams and Perrine Pelletier, are also partners of the reputable
"International Masters of Gaming Law" network.
France will begin issuing
authorization for online betting operators from the second half of 2009 on.Van
der Gaast is co-author of MECN’s “Privatisation of state-controlled
gambling operators' - Only hype or a reality in the near future?" which has
been recognized by the international gambling industry as the leading report on
gambling privatizations.
The last privatization report on the Turkish
Lottery had more than 90 pages. This will be also the case for the French
privatization, as we are the leader in privatizations.
Rob van der Gaast
may be contacted via: Robvan@GamblingAnalysts.eu,
http://www.GamblingAnalysts.eu,
http://www.Gambling-Privatisation.com
About GamblingAnalysts.eu
GamblingAnalysts.eu is member of the
Primary Insight Expert Consulting Network, a wholly-owned subsidiary of
JPMorgan Chase & Co. We advice and work for companies as, Majedie Asset
Management, Global Betting and Gaming Consultants, Novamedia (Postcode
lottery), QLot Consultants, Media & Entertainment Consulting Network
(MECN), Privatization Information Center (PIC), da ma cai, Pan Malaysian Pools
Sdn. Bhd, etc.
The last eight years Rob and his team have executed all the
major scientific gambling researches on Europe. Rob van der Gaast with his crew
publicized hundreds of articles on the gambling industry in Europe. For the
Privatization of the Turkish National Lottery and the ten year Sports betting
license in Turkey, Rob van der Gaast and Jolanda van Til, wrote two in-dept
reports. Direct and indirect GamblingAnalysts.eu was involved in the Turkish
Privatization.
Van der Gaast is co-author of the 'Privatisation of
state-controlled gambling operators' and was co-author of several versions of
the 'Internet Gambling Report'. Above that he conducted the reports: 'The
Gaming and Lottery Files', 'European Research Report: Internet Gaming in
Europe' and the '4th Edition of the Global Gambling Report’ (European
segment), the most authoritative source of information in the gambling
industry'.
Rob is also co-author of MECN’s “Local expert insights
- “The Balkan Gambling Markets Report on the gambling markets in Greece,
Turkey, Croatia, Bulgaria, Romania, Slovenia, Serbia, and Montenegro.
Above
that, Rob van der Gaast writes articles for IGamingNews (the gambling
industry's premier e-magazine) as European correspondent, Lottery Insider,
ISA-CASINOS, etc.
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The
Balkan Gambling Markets
Report on the gambling
markets in Greece, Turkey, Croatia, Bulgaria, Romania, Slovenia, Serbia, and
Montenegro
MUNICH / LONDON (December 19, 2008) -- After
continental and southern Europe, the global gambling industry is now focusing
on the Balkan states and Eastern Europe for its expansion. In the Balkan states
most forms of gambling enjoy above-average popularity – foremost sports
betting. These facts combined with the recent or impending EU-membership of
many states and their growing individual wealth makes the Balkan one of the
most relevant markets to be analysed.
MECN accordingly analysed the Balkan
region (that is, Greece, Turkey, Croatia, Bulgaria, Romania, Slovenia, Serbia,
and Montenegro) in unprecedented detail and depth. For this study MECN worked
together with various local researchers, interviewed local operators and
regulators, and surveyed a total of 90 operators and market experts regarding
their thoughts and insights:
- Total gambling market (gross revenue) of Euro 4.5
billion - In 2007 the total Balkan market had an estimated gross revenue (after
payout of prizes) of ca. Euro 4.5 billion; the figure for turnover/wagers came
to ca. Euro 25 billion.
- Most experts see great growth potential in Balkan
gambling markets - More than 60% of the experts surveyed by MECN believe that
the growth potential of the Balkan gambling market is great or even very great.
- Most operators are right now deciding whether to
increase their investment in the Balkan markets.
- Some forerunners are paving the way - Intralot is
on the way to becoming a betting heavyweight in the region; Sportingbet is
realising about 4% of its business in Bulgaria; Bwin and Bet-at-home just
recently increased their focus and investments in the region.
The report
includes:
- Analysis of all sectors - The report analyses all
key sectors of the gambling markets: lottery, casino, betting, gambling
machines, and interactive gambling (Internet/mobile).
- Current market figures - Comprehensive market data,
such as market size and development of sales/turnover as well as gross
revenues, including 2007 and in some cases also 2008 figures.
- Legal and tax information - Detailed explanation of
the current legislation and the taxes imposed
- Insights from local expert - The analyses of Balkan
gambling markets need local expertise. Therefore, we gathered some of the most
renowned local market insiders and authors.
Click
here to view report summary. SOURCE: MECN GmbH. If
you are interested in learning more about us and our offerings, please CONTACT:
info@mecn.net
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La
Fleur’s 2008 European Lottery Abstract Released
BOYDS, Maryland (October 28, 2008) -- TLF Publications, Inc. has announced the
publication of the 2008 edition of La Fleur’s European Lottery
Abstract. The book can be purchased online at
www.lafleurs.com. This is the 9th edition
of the book.
La Fleur’s 2008 European Lottery Abstract (9th edition)
features historical profiles of Europe’s 70-plus national, provincial,
regional and private lotteries, including annual sales by game, government
profits, prizes, game details, retailer network data, ad budgets and vendor
contracts. The book traces lottery sales by game in local currency and
converted to U.S. dollars from 2004 through 2007.
Each profile provides a
detailed historical account of the lottery’s startup. There is a separate
section providing the list of key personnel and their titles. For easy
reference, each lottery’s full address, phone, fax and website address are
listed on the first page of the profile. There is a summary of vital
statistics, including the year established, organizational type and use of
lottery profits.
The second page of the profile provides a four-year summary
of lottery sales (local currency) by game, including passive, instant, numbers,
lotto, spiel, sports games and Internet wagering. There is a separate table
converting the lotteries’ 2007 sales by game into U.S. currency, including
total sales and per capita sales by game, plus total prizes and total
government profits. Each game for the lottery is described in the Game
Mechanics summary, including the game’s generic class, year begun and
ticket price.
A retailer section in each profile provides the breakdown of
the lottery retailer network by business class and sales. The advertising
section in each profile provides information on advertising expenditures by
media, including TV, radio, printed media, Internet, POS, direct mail, draws
and sponsorships, and by game type.
The Statistical Section of the book
tracks statistical data on the European lottery industry. Section 3 tracks each
lottery’s lottery sales by game in local currency and converted to U.S.
dollars for rankings by total sales and per capita sales. Section 4 tracks each
lottery’s sales by game converted to Euros for rankings by total sales and
per capita sales for lotto/spiel, instant, toto, draw, keno and video lottery
terminal (VLTs). Section 5 examines the instant game strategy plus top selling
instant tickets for a select number of European lotteries. The Fast Facts
section includes key information on vendor contracts, lottery startup years,
earmarking of profits, 2005 sales, prizes and profits, game mix, 2007 ad budget
as a percentage of sales and 2007 Internet sales. The Historical Data section
tracks annual sales by game in local curency from 2001 through 2007.
Creating A Lottery For The
Future
NLC Publishes History of National Lottery
Competition
UNITED KINGDOM (April 30, 2008) -- The National Lottery
Commission (NLC) has today published Creating a Lottery for the Future, a
transparent report of its competition process to award the third National
Lottery licence.
Mark Harris, Chief Executive of the National Lottery
Commission said:
“This document is a transparent record of a complex
and challenging process. The National Lottery Licence competition is a
multi-billion pound industry deal which was designed, run and evaluated over an
intensive four year period.
“There are few lotteries worldwide
which undertake a competition for the whole lottery operation as we do in the
UK, and certainly none of the same scale. Our competition was therefore
unusual, and demanded a consortium with a specific range of skills including
experience of running lotteries, lottery technology and understanding of the UK
retail environment.”
The document captures the process by which two
bidders competed for the ten-year licence, and the use of third party expert
advisers to create the best possible competition. The NLC sourced extensive
consultation, analysis and feedback to ensure the process generated optimum
returns for good causes; to date £20 billion has been raised and 280,000
grants awarded.
To download Creating a Lottery for the Future, please visit
www.natlotcomm.gov.uk
For
further information please contact: National Lottery Commission Press Office
on: 020 7016 3431/ 3422, Out of hours: 07802 849965.
SOURCE: National
Lottery Commission media release Ref 03/08.
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La
Fleur’s 2008 World Lottery Almanac -- Sweet16 Edition (Available April 3
2008)
The 470-page La Fleur’s 2008 World Lottery
Almanac is the complete reference source on the $224 billion worldwide lottery
industry. Section I features a “Fast Facts” compilation of
data on North American lotteries, including startup history, guide to product
mix, government profits earmarking, lotto matrices, worldwide lotto matrices,
top lotto jackpots and video lottery terminal guide.
Section II features
four-page profiles on 44 U.S., five Canadian and six Australasian lotteries.
Each profile traces the lottery’s calendar 2007 versus 2006 sales by game
(instant, 3-digit, 4-digit, lotto, cash lotto, keno, VLTs, niche games), its
calendar 2007, 2006 and 2005 instant sales by price point ($1, $2, $3, $4, $5,
$7, $10, $20) and its projected fiscal 2008 versus fiscal 2007 ad budgets by
media and by game. Each profile tracks the lottery’s five-year annual
sales by game from fiscal 2003 through fiscal 2007.
Each profile features
the number and the percentage of total, instant and online retailers by type of
business, plus each retailer’s fiscal 2007 total, instant and online
sales. Section III is divided into seven chapters: worldwide lottery sales;
fiscal 2007 sales, profit and expense analysis; the retailer network; ad
expenditures; historical analysis; contractor survey; and calendar 2007 U.S.
lotteries’ weekly sales by game.
The worldwide lottery sales chapter
tracks calendar 2007 game sales in local currency and converted to U.S.
currency for approximately 180 lotteries worldwide, including rankings by total
and per capita sales for instant, lotto, total, keno, toto and draw games.
There is a separate section on VLT net machine income rankings. The
historical analysis section features the U.S., Canadian and Australian
lotteries’ annual sales by year for the past decade for instant, pulltab,
3-digit numbers, 4-digit numbers, in-state and bloc lotto, keno and video
lottery terminals.
The contractor guide features a monetary guide to U.S.
lotteries’ instant ticket and online system contracts. In addition, there
is a worldwide guide to instant printers, online system and VLT vendors’
contracts by lottery organization. The appendix includes a glossary of terms,
lottery address directory and supplier directory.
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Privatization of state-controlled gambling
operators
Only hype or a reality in the near
future?
Detailed industry report analyzing one of the most
relevant and controversial issues of state shareholders in the gambling
industry.
Hard-to-control Internet gambling offers and the
intensive debate about increasing liberalization make life difficult for
state-controlled operators. Although they recently won some
“battles”, according to many experts business will not get any easier
for them, and the value of state-controlled operators will probably decrease
rather than increase in the future.
This fact combined with tight budgets
might lead a growing number of state shareholders to see the regular
contributions to state budgets in jeopardy and prompt them to consider
privatizing their gambling operations as soon as possible. Indeed, recent and
current privatizations, such as those of the Greek OPAP and the UK tote, show
that this is not just idle speculation. Furthermore 73% of the experts surveyed
expect that the number of privatized state gambling operations will continue to
increase in the near future.
But what exactly are the advantages and
disadvantages of privatizing the gambling sector besides filling up state
coffers? Many complex issues have to be analyzed closely in advance, for
example:
- Are state-controlled companies really inferior and
inefficient compared to private operators? While some state-controlled
operators, such as German WestLotto, work even more efficiently than some
privatized companies, others are indeed far more inefficient.
- How could a privatized operation be regulated to
prevent excessive gambling or other negative side effects?
- What are state-controlled gambling operators worth
and how could they be valuated meaningfully since the number of examples to
refer to is limited.
The report addresses primarily state
shareholders and provides an objective analysis of all relevant issues as well
as firsthand information about possible options for privatization and their
implementation. The results are based in part on a survey of more than 90
industry insiders who offered their unique insights. The report is coauthored
by many renowned experts, among them the investment bank
Sal. Oppenheim and industry insiders
such as Rob van der Gaast and Wulf Hambach.
View
Brochure and Table of Contents
|
Lottery Benchmarking and Success Factors - Benchmarks, Success
Factors, and Best Practices
Unique benchmarking report
for the global lottery industry including analysis of sales, costs, and sales
channels
Global lotteries have a growing interest in benchmarking as the
recent WLA seminar “Benchmarking Lottery Performance” has shown and
also MECN has frequently been approached regarding benchmarks for key business
areas of the lottery industry.
In response, we have prepared a unique
benchmarking report analysing data from more than 150 lotteries for the years
2005 and 2006. The report also discusses best practices as well as success
factors (results of a survey) and includes the following
analyses:
Sales benchmarks - total sales and product
related sales (e.g., lotto, betting, instant, …)
Sales channel
benchmarks - number of residents and catchment area per average
outlet, interactive/Internet sales per capita and per registered user, …
Operating expenses benchmarks - operating expenses in % of
sales and analysis of economies of scale.
Marketing
benchmarks - Marketing/advertising expenses in % of total sales, min.
and max. spending, and optimal media mix of the ad budget.
Human
resource benchmarks - Personnel expenses in % of total sales, average
personnel expense, and sales per employee
Various others -
Retailer commissions, prizes, IT and communications, .....
The analysis of
the success factors is based on a survey conducted among nearly 50 executives
of the foremost European and US lotteries - among them the who-is-who of the
lottery industry. In total, the report has 95 pages and more than 80
graphs/exhibits.
Update
10 -- A Briefing from the National Lottery Commission
UNITED KINGDOM (January 14, 2008) -- Update 10 -- A briefing from the
National Lottery Commission.
Counting down to 2009
CONTENTS:
1) Gender and the jackpot
2)
Commission contacts
3) New Licence – what happens next?
Also in this
edition of Update is news of our research into female Lottery players.
Understanding motivations is essential if we are to continue to regulate in the
best interests of players, and this latest research offers some valuable
insights.
Click
here to Download Document (PDF, 166 KB).
SOURCE: The National Lottery
Commission.
UK Gambling
Commission E-bulletin
BIRMINGHAM, United Kingdom
(December 28, 2007) -- The UK Gambling Commission
publishes a fortnightly electronic bulletin containing all the latest news
from the Commission and DCMS, notifications of approaching consultation
deadlines, and publication announcements..............Subscribers
Australian Gambling
Statistics
The Office of Economic and Statistical
Research (OESR) is pleased to advise that the 24th Edition of the Australian
Gambling Statistics is scheduled for release on Monday, 7 January 2008.
Australian Gambling Statistics is a comprehensive set of statistics
relating to gambling in Australia for the entire range of legalised Australian
gambling products.
This edition updates data for the entire range of
legalised Australian gambling products from 1980-81 to 2005-06 and features a
new easy access publication structure.
Australian Gambling Statistics is
produced annually by OESR in co-operation with all Australian State and
Territory governments.
The publication has been in production since 1984.
OESR has been responsible for producing this publication for the past three
years. The publication was previously produced by the Tasmanian Gaming
Commission.
If you would like to purchase a CD-ROM copy of the publication
($175 including GST, postage and handling), please complete the order form
available below and send it along with your payment details to OESR.
Australian
Gambling Statistics, 2007 order form pdf (45 kB)
For more information
on this publication please email us at
oesr@treasury.qld.gov.au
For
details about editions before 2003–04, including ordering copies of these
editions, please contact the Tasmanian Gaming Commission on +61 3 6233 2475 or
gaming@treasury.tas.gov.au
Principles of Contemporary
Lottery Marketing Is Now Available
BOYDS, Maryland, USA
(December 2007)- TLF Publications, Inc., publisher of La Fleur's Magazine, has
just released the all-new La Fleur's Principles of Contemporary Lottery
Marketing (3rd Edition). In classic textbook style, the book features 29 case
studies of new lottery game start-ups or relaunches in Australia, Canada,
Eastern and Western Europe, New Zealand and the United States-including
instant, daily numbers, lotto, multi-jurisdictional lotto, raffle, bingo,
hybrid and video lottery.
The hard-bound book also includes a companion DVD
and CD set featuring examples of television, radio, print, Internet and
point-of-sale advertising for the featured marketing campaigns.
"It has been 13 years since TLF
Publications last compiled the 2nd edition of Principles of Contemporary
Lottery Marketing back in 1994," said Terri La Fleur, publisher, TLF
Publications. "Case studies chosen for this book resulted from our editorial
research for stories published in La Fleur's Magazine. This book will
definitely add to the 'mindshare' among lottery marketers by illustrating what
their peers are doing around the world to grow lottery sales."
Among the
case studies discussed in the book are higher instant ticket price point
launches, instant campaigns integrating proceed beneficiaries, umbrella product
campaigns, sports league tie-ins, summer promotions, iBingo, mobile gaming,
BovineUnite, VIP clubs, street team marketing, text message marketing, Internet
Poker, family branding campaign, full-product line campaign, online variable
prize payout, EuroMillions, Big Wednesday lotto, 5-digit lotto, short-run
hybrid lottery, Fast Play Bingo, multi-jurisdictional raffle, King Kong
Millions raffle and line game VLT launch.
Each case study is presented in a
uniform format that details the following aspects of the campaign: competitive
environment, demographic profile of lottery players, marketing situation
summary, campaign objectives, marketing strategy and results. The case studies
in La Fleur's Principles of Contemporary Lottery Marketing are complemented by
extensive graphical exhibits of marketing pieces, including print
advertisements, Internet banners, point-of-sale pieces, retailer brochures and
game logos.
Principles of Contemporary Lottery Marketing (3rd Edition) costs
USD $395 plus postage and handling. It can be ordered online at
www.lafleurs.com or by emailing to
terri@lafleurs.com for an order form.
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Report -- Retail Strategies of Global Lotteries Differ
Significantly
MECN’s New Benchmarking Report Offers Unique
Insight Into the Retail Strategies of Global Lotteries
LONDON, UK
(September 25, 2007) -- Lotteries are increasingly interested in benchmarking
and success factors. And as the retail channel still dominates the global
lottery market, retail benchmarks and success factors are the ones many eyes
are foremost turning to. Key results of MECN’s new lottery benchmarking
study: retail strategies differ significantly, and many European lottery
monopolists employ a much less aggressive retail strategy than is sometimes
alleged.
Wide variations in regard to retail density
Although the
interactive channels are catching up, the retail channel is still by far the
dominant sales channel for lotteries. But the retail density among the
lotteries varies widely. For example, the number of residents per retail shop
ranges from more than 6,000 residents per outlet to less than 500, with the
overall average number of residents per outlet hovering around
2,000.
Retail strategies in comparison
In our analyses we found
that lotteries pursue very different retail strategies. The best way to
characterise these strategies is to compare the average number of residents per
outlet and the catchment area per outlet – the result is a 4-field matrix
based on the following basic strategic approaches:
Exhibit 1: Retail strategies in
comparison 
1. Absorption and
penetration strategy - Lotteries whose retail outlets have only a
small catchment area and also a low average number of residents per outlet, as
a rule, are primarily focusing on increasing their overall sales. This
aggressive absorption and penetration strategy might potentially be problematic
in the eyes of some initiatives for responsible gambling.
2. Large
area strategy - Particularly lotteries serving sparsely populated
large states, such as Atlantic
Lottery and Norsk Tipping, face
massive challenges in defining their retail strategies. In field 2 of our
matrix we find lotteries for which the low number of potential customers per
outlet is not an indication of maximum absorption of buying power, but rather
the consequence of a sparse settlement pattern.
3. Pinpoint strategy
- Many lotteries want their retailers to have a potential customer
base of more than 2,000 customers. So instead of increased absorption, these
lotteries are betting on moderate penetration and a responsible approach to
supplying customers with lottery products without stimulating excessive
gambling.
4. Conservative strategy - Some lotteries could,
according to our analysis, even increase the number of their outlets without
hurting their retailers’ bottom line and without risking criticism for
creating incentives for excessive gambling.
Many European lotteries
employ a rather moderate retail strategy
In the recent conflicts,
critics have often cited the size of the retail networks of European lotteries
as an indicator of their excessive expansion strategy. According to our
analysis, only few European lotteries pursue such an expansive strategy. Most
of them – among them the German
WestLotto and the Dutch De Lotto
– instead pursue a moderate pinpoint strategy (as described in point
3).
New lottery benchmarking report
The information above is taken
from MECN’s latest report “Lottery Benchmarking and Success
Factors” - a unique benchmarking report analysing data from more than
150 lotteries for the years 2005 and 2006. The report analyses, among other
things, sales benchmarks, sales channel benchmarks, operating expenses
benchmarks, and marketing benchmarks as well as success factors and best
practices.
The study can be obtained at:
http://www.lottery-benchmarking.mecn.net
About Media & Entertainment Consulting Network (MECN)
MECN is
a network of experts on issues concerning the media and entertainment industry.
Together they provide in-depth knowledge, analysis, and advice to global
clients.
CONTACT: Martin Oelbermann, Tel: +49 (0)89 3835 6785, e-mail:
pr@mecn.net 
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