Lotteries Commission Censured for Misleading Ad
AUCKLAND, New Zealand (December 15, 2008) -- A complaint about a Lotteries Commission promotion advertising the chance to win a Harley Davidson motorcycle has been upheld................Subscribers

State Lottery Reconsiders Policy Concerning Airing Ads To Promote Video Lottery Gaming
SALEM, Oregon, USA (November 27, 2008) -- Projected losses from a smoking ban spur the move to use new advertisements. Starting early next month...................Subscribers

UK to Allow Caribbean -Based Gambling Sites to Advertise
LONDON, UK (November 4, 2008) - The British government will allow Internet gambling sites in Antigua and Barbuda to advertise in the UK after the Caribbean country............Subscribers

Lottery Wants Tenders for €60m Ad and Marketing Campaign
DUBLIN, Ireland (November 2, 2008) -- The National Lottery is inviting tenders for a €60 million branding, advertising and marketing campaign. The contract will run until the end of 2011, but...........Subscribers

Committees of Advertising Practice (CAP) News
Gambling Guidance
BIRMINGHAM, UK (September 26, 2008) -- Committees of Advertising Practice (CAP) and (BCAP) have launched new guidance for gambling advertisements...............Subscribers

Google Reintroduces Gambling Ads
UNITED KINGDOM (October 16 2008) – Google is to relax its global ban on gambling advertising by allowing companies to target web users in England, Scotland and Wales..................Subscribers

California Lottery’s Hispanic Ad Wins Advertising Award
SACRAMENTO, California (September 22, 2008) -- An incentive to play SuperLOTTO Plus -- whether the top prize is $7 million or much more -- was the inspiration for an award-winning campaign from the California Lottery.................Subscribers

High Court Rules Ban on Cross-Border Promotions is a Restraint of Trade
SYDNEY, NSW, Australia (September 14, 2008) -- Northern Territory online bookmaker Centrebet is reported to have received a letter on Friday from the NSW Government's Office of Liquor, Racing and Gaming saying it would comply with a High Court judgment in March declaring decades-old laws banning cross-border promotions a restraint of trade...............Subscribers

NAB Taps Lottery to Spread DTV Word
DTV Reminders Printed on Maryland Lottery Tickets and Machines
MARYLAND (August 28 2008) -- Maryland lottery hopefuls are getting more than a series of potential winning numbers on their tickets—they’re also getting a reminder to make sure their televisions are digitally equipped as the analog shutdown approaches.............Subscribers

Cole & Weber Reportedly Win Washington’s State Lottery Ad Review
LOS ANGELES, California (August 28, 2008) -- WPP Group's Cole & Weber United has reportedly prevailed in the $12 million Washington State Lottery review.............Subscribers

Camelot TV Ads Promote Scrabble-Themed Scratchcard
LONDON, UK (August 7, 2008) -- Camelot is launching a TV campaign to support its latest National Lottery scratchcard. A Scrabble-themed card is being introduced to mark the 60th anniversary of the board game..........Subscribers

Betfair Breaks Record For Largest Billboard
LONDON, UK (July 20, 2008) - Online betting company Betfair has secured the Guinness World Record for the world's biggest billboard, which has to be viewed from the air and is located near Vienna airport...............Subscribers

DLKW Confirmed on Health Lotteries Account
LONDON, UK (July 25, 2008) -- Delaney Lund Knox Warren & Partners has been confirmed as having won the Health Lotteries account, after speculation that VCCP..................Subscribers

Cleveland Shop Picks Up Additional Work From Ohio Lottery After Review
CLEVELAND, Ohio, USA  (July 17, 2008) – Ohio independent advertising agency Marcus Thomas in Cleveland today said it has retained $9 million in Ohio Lottery business and added $6.5 million in new work...................Subscribers

Walker Media Wins £8m Health Lotteries Account
LONDON, UK (July 21, 2008) - Health Lotteries has appointed Walker Media to handle its £8 million media planning and buying account...................Subscribers

DLKW Expected to Triumph in Health Lottery Ad Pitch
LONDON, UK (July 16, 2008) -- Delaney Lund Knox Warren & Partners is being tipped to win the Health Lottery advertising account following a three-way pitch against................Subscribers

Betting Agencies Challenge NSW Ad Ban
SYDNEY, NSW, Australia (July 10, 2008) -- Betting agencies Betfair and Sportingbet Australia have launched a Federal Court challenge to NSW laws that prevent them from advertising in the state..................Subscribers

National Lottery Scratchcard Ad Banned
UNITED KINGDOM (July 8, 2008) -- An ad for National Lottery scratchcards unfairly denigrated bingo clubs by implying they were a dying industry, a watchdog has ruled.....................Subscribers

Advertising Standards Authority Bans Super Hero Gambling Ad
LONDON, UK (July 2, 2008) -- The ad watchdog today banned an Internet ad for a gambling website because it depicted Spiderman and would appeal to children...............Subscribers

Camelot Unveils Grand New Scratchcard Ad
New TV Ad to Promote National Lottery Weekly Grand Game
LONDON, UK (July 2, 2008) -- UK National Lottery operator Camelot this week launches a new TV advertising campaign to support the return of its popular Weekly Grand Scratchcard game...............Subscribers

Drive to Boost Lottery Sales Under Way
SACRAMENTO, California (June 24, 2008) – The California Lottery is switching its advertising pitch on nearly two dozen billboards throughout the state, in an attempt to.................Subscribers

Betfair Unveils World's Biggest Ad
LONDON, UK (June 20, 2008) -- The world's biggest ever advert has been launched by online gambling company Betfair, it has emerged as part of a marketing push during this summer's Euro 2008 football championship, the record breaking ad is located in.................Subscribers

Ad Watchdog Condemns Betting Company’s Advertising Campaign
VIENNA, Austria (June 18, 2008) - The Austrian advertising watchdog has condemned an advert showing two German and Austrian football fans...............Subscribers

Advertising Regulator Bans Bingo Ad
LONDON, UK (May 28 2008) -- The advertising regulator has banned a TV campaign by William Hill for breaking betting advertising rules by featuring a woman who was "desperate" to gamble and was hiding it from her family.............Subscribers

New N.L. Ad Campaign Aimed at Problem Gamblers
NEWFOUNDLAND, Canada (May 15, 2008) -- TV commercials promoting a new Newfoundland and Labrador government help line for problem gamblers will be begin airing on Monday...................Subscribers

Lottery Puts More Advertising Dollars Online
NEW HAMPSHIRE, USA (May 11, 2008) -- New Hampshire is reportedly facing an estimated $75 million deficit this year, which has implications for the State Lottery.....................Subscribers

Camelot Rival Calls £8m Ad Pitch
LONDON, UK (May 8, 2008) -- NHS Lotteries, a possible rival to Camelot, is plotting a launch later this year and is seeking agencies to handle its advertising and media planning and buying accounts...............Subscribers

The Czech Advertising Council Adopts a Provision Eliminating the Advertisements for Lotteries, Bets and Other Similar Games Operated by Companies Not Licensed to Operate Those Activities by the Czech Ministry of Finance
PRAGUE, Czech Republic (May 6, 2008) -- Advertising Council, the national advertising self-regulatory association of media buyers, advertising agencies and media, at the initiative of SAZKA, a.s., and the Czech Association of Odds Betting Operators, has adopted an amendment to the Code of Advertising, pursuant to which “advertisements that promote lotteries and other similar games operated by entities that are not licensed thereto under applicable law of the Czech Republic” will be at variance with the Code. The provision primarily applies to businesses that operate lotteries and other similar games in the territory of the Czech Republic without a licence from the Ministry of Finance, and thus illegally................Subscribers

German Court Bans Lottery Companies From Advertising Jackpots
FRANKFURT, Germany (April 27, 2008) - A Munich court banned state-owned lottery operators in Bavaria from advertising jackpots in newspapers or on signs, ‘Die Welt’ reported, without saying where it got the information..................Subscribers

Camelot Chooses AMV For Lotto Ad Brief
WATFORD, UK (April 25, 2008) -- AMV retains Lotto creative business after a closely-contested four-way competition Camelot Group plc today announces that it has re appointed Abbott Mead Vickers.BBDO to its £20 million Lotto advertising account following a closely-contested four-way competition..................Subscribers

Gambling Group Seeks Media Agency For Online Casino
LONDON, UK (April 23, 2008) -- Bet365, the online gambling group, is looking for a media agency to handle the online media planning and buying for its casino operation.
The UK-based group, which also has games and poker operations, has only recently begun marketing its casino division using the tagline ‘Heart Pounding Fun Awaits'.

Gambling Firms Fall Foul Of New Advertising Rules
LONDON, UK (April 23, 2008) -- A gambling advertisement that claimed online betting would improve sexual prowess and self esteem has become one of the first campaigns to be banned under tough new laws, after criticism from an advertising watchdog..................Subscribers

ALC Applies Creative Thinking in Selecting Creative Agencies
HALIFAX, Nova Scotia, CANADA (April 14, 2008) – Despite losing most of its senior creative team at the end of last summer, Halifax-based Colour still managed to win the Atlantic Lottery Corporation’s (ALC) retail lottery business (worth $5.2 million over two years), the leading industry source...............Subscribers

Parliament Considers Gambling Ads
JOHANNESBURG, South Africa (April 8, 2008) - Parliament has “parked” the National Gambling Amendment Bill to thrash out the question of advertising for online gambling..................Subscribers

Edinburgh Search Company Signs Up For Pools Launch
UNITED KINGDOM (March 28, 2008) -- Littlewoods Football Pools has hired Edinburgh search company Ambergreen to advise on its £3m online relaunch later this year................Subscribers

Ladbrokes Promotes 3D Poker in Monkey
UNITED KINGDOM (March 20, 2008) -- Ladbrokes has rolled out an online marketing campaign to promote the launch of its 3D poker offering................Subscribers

Missouri Lottery Hopes To Boost Advertising Next Year
KANSAS City, Missouri, USA (March 24, 2008) -- Over the past six years state appropriations for lottery advertising have been slashed more than 80 percent, from $8 million to $1.3 million this year..................Subscribers

Camelot Draws Up Shortlist for £20m Lotto Account
LONDON, UK (March 25, 2008) -- Camelot Group, the UK National Lottery operator, has short-listed Fallon, McCann Erickson, Beattie McGuinness Bungay and incumbent Abbott Mead Vickers BBDO to pitch for its £20m Lotto advertising business...............Subscribers

Virginia Lottery Ads Win Awards
Qorvis and SmithGifford Win Two ADDY Awards for Virginia Lottery TV Spots Lottery TV Spots Win Top Category Honors at Advertising Awards
WASHINGTON, USA (March 19, 2008) -- For their work as creators and producers of two TV advertising spots entitled “Neighbors” and “Still at Home,” Qorvis Communications and partner SmithGifford have been awarded two 2008 Advertising Club of Metropolitan Washington.....................Subscribers

Atlantic Lotto Changes Ad Using Mahone Bay Churches As Backdrop
CANADA (March 17, 2008) -- The Atlantic Lottery Corporation (ALC) is changing an advertising campaign that uses an image of Mahone Bay's churches after it incurred the wrath of ministers at all three of them...............Subscribers

Lottery Partners Ad Campaign Against Problem Gambling
Radio Ad Reaches Out to Problem Gamblers
WISCONSIN, USA (March 14, 2008) -- For the first time in Wisconsin, a statewide radio campaign will reach out to people addicted to gambling................Subscribers

Bingo Association Criticizes Lottery Ad
LONDON, UK (March 11, 2008) – A UK media report says Britain's bingo operators are up in arms over an advert by the state-sponsored National Lottery that they claim “pokes fun” at an industry brought to its knees by Government policies...............Subscribers

Camelot Calls £20m Ad Review for Lotto Game
LONDON, UK (March 3, 2008) -- Camelot has put its Lotto draw creative account up for review following a decision to increase its marketing spend by 40 per cent in 2008 to £20 million............Subscribers

Camelot Launches TV Ad For New Bingo Scratchcard
LONDON, UK (February 29, 2008) -- National Lottery operator Camelot is set to launch a new television advertising campaign to promote its new Flamin’ Hot Bingo Scratchcard game...............Subscribers

Gambling Ads Broke the Rules
LONDON, UK (February 22, 2008) -- More than one in ten TV commercials for gambling operators breached the advertising code, according to the Advertising Standards Authority (ASA)...............Subscribers

Gaming Commission Investigating Ad Campaigns
VICTORIA, Australia (February 17, 2008) -- Victoria's gaming giants, Tattersall’s and Tabcorp, may have broken the state's tough anti-gaming machine advertising laws...............Subscribers

Lottery Executive Outlines the Facts About the NCEL Beneficiary Ad
It is interesting that you can opine about the North Carolina Education Lottery (NCEL) beneficiary ad that we filmed in Cumberland County last week without talking to the people involved in making the ad and without actually seeing the ad................Subscribers

Swedish Court of Appeal to Rule on Advertising Ban
SWEDEN (February 8, 2008) -- Gaming Intelligence Review (GIR) today reports that the Swedish Supreme Court has ordered the Court of Appeal to test the compatibility of the country’s lottery law with existing European law..............Subscribers

Georgia Lottery's New Host/Spokesperson Makes Debut
ATLANTA , Georgia, USA (February 8, 2008) -- The Georgia Lottery's new host/spokesperson is set to take center stage. John Crow, the successful candidate in the Georgia Lottery's Talent Search, debuts Friday at 6:59 p.m. during the Cash 3 Evening drawing..................Read the full story at: Vol.42 No.7

Organizers Defend Lottery Commercial
FAYETTEVILLE, North Carolina, USA (February 6, 2008) -- A television commercial for the North Carolina Education Lottery (NCEL) that was taped on Tuesday already has drawn criticism from a state lawmaker..............Subscribers

Lottery Pulls Daily Keno Ad
ONTARIO, Canada (February 2, 2008) -- Ontario Lottery and Gaming Corp. is pulling its TV ads for Daily Keno off the air after a news source raised concerns that two young women featured in the commercials weren't buckled up..................Subscribers

National Lottery Live From Glasgow
LONDON, UK (February 2, 2008) -- The National Lottery on Saturday nights will be moved to Scotland according to a report in today's newspaper. A pilot show called ‘This Time Tomorrow’ is being made at BBC Scotland next month................Subscribers

Another Reason To Celebrate Friday – As The World’s Biggest Multinational Lottery Comes to BBC One
Mega-jackpot EuroMillions lottery draw to be screened on the BBC for the first time
WATFORD (January 30, 2008) -- From 8 February 2008 there will be millions more reasons to celebrate Friday nights, as The National Lottery’s mega-jackpot EuroMillions draw – the world’s biggest multinational lottery game1 – is screened on the BBC for the first time................Read the full story at: Vol.42 No.6

TracyLocke Launches New Campaign for Texas Lottery
Kangaroo 'Actors' Perform Memorable Scenes, Provide Humor
DALLAS, Texas, USA (January 31, 2008) -- When faced with the creative challenge of demonstrating an "extra chance to win" for the Texas Lottery, advertising agency TracyLocke developed a new television spot featuring a character who could literally "jump at the chance" to win.................Subscribers

Georgia Lottery Announces New Host/Spokesperson
ATLANTA, Georgia, USA (January 28, 2008) -- There's a new face and voice of the Georgia Lottery. After 4,750 online registrants, two days of American Idol-style auditions, three days of intense interviews...............Read the full story at: Vol.42 No.5

Lottery Names Agency of Record
HALIFAX, Nova Scotia, Canada (January 30, 2008) -- Advertising agency Colour has been named agency of record for Atlantic Lottery Corporation's (ALC) retail advertising..............Subscribers

Digital Screens in Shopping Malls Provide Real-Time Lotto Jackpot Updates
TORONTO, Ontario, Canada (January 24, 2008) -- Ontario Lottery and Gaming began pushing its products in shopping malls across Ontario this week by leveraging Neo Advertising's digital screens...........Subscribers

European Online Lottery’s UK Subsidiary Appoints Agency to Handle £4.2m Digital Account
LONDON, UK (January 16, 2008) -- MyLotto24, the UK subsidiary of European online lottery firm Tipp24 AG, has appointed Profero to handle its £4.2m digital media account, leading UK industry source.................Subscribers

N.S. Launches New Problem Gambling Campaign
HALIFAX, Nova Scotia, Canada (January 14, 2008) -- Health Promotion Minister Barry Barnet introduced a series of visceral ads on Tuesday letting problem gamblers know that help is just a telephone call away............Subscribers

The Oklahoma Lottery Game Show
OKLAHOMA CITY, Oklahoma (January 14, 2008) – Each 30-minute episode of The Oklahoma Lottery Game Show features seven contestants (six new contestants and one returning champion) in a series of number-themed games..............Subscribers