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Adwatch News Archives 2006

Online Gaming Group Set For TV Ad Debut
LONDON, United Kingdom (December 30, 2006) – PartyGaming has reportedly created TV ads in preparation for next September, when the UK's Gambling Act comes into force, legalising the broadcast advertising of gambling brands..........................Subscribers

Sponsorships by Online Gaming Firms Could be Banned
LONDON, United Kingdom (December 8, 2006) – The UK Gambling Commission is reportedly considering banning online gambling companies from advertising on football shirts......................Subscribers

Lottery's New Ad Campaign Strives To Annoy Its Way Into Consumers Memory
OLYMPIA, Washington State, USA (December 10, 2006) – According to local news sources the Washington State Lottery has launched a statewide ad campaign that strives to annoy its way into consumers memory....................................Subscribers

Lottery Names Interim Advertising Agency Of Record
BALTIMORE, Maryland, USA (December 11, 2006) -- The Maryland Lottery named Trahan, Burden & Charles (TBC) as interim advertising agency of record, following an emergency Request for Proposal (RFP).............................Subscribers

Lottery Hires New Ad Agency
State Chooses TBC as Eisner Replacement
BALTIMORE, Maryland (December 9, 2006) – The Maryland Lottery is reported by the local media as saying it has hired Trahan, Burden & Charles (TBC) to create an advertising campaign..................................Subscribers

New Camelot Ad Campaign
UNITED KINGDOM (November 29, 2006) -- Camelot is encouraging consumers to give lottery tickets as Christmas gifts with a campaign breaking on 3 December that highlights the way winners might celebrate over the festive period.............................Subscribers

El Calvo Dumped as the Face of Spain’s El Gordo Christmas Lottery
LONDON, United Kingdom (November 22, 2006) -- Every year since 1998 British actor Clive Arrindell has shaved his head and travelled to Spain to shoot adverts for the country's huge Christmas lottery, El Gordo.............................Subscribers

New Lottery Ad Touts Benefits
NORTH CAROLINA, USA (November 14, 2006) – The North Carolina Education Lottery reportedly launched a new advertising campaign that is a departure from most of its previous lottery spots...........................Subscribers

Lottery Ads Not A Winner With Gambling Critic
CHARLESTON, West Virginia, USA (November 13, 2006) -- The president of the West Virginia Family Foundation has reportedly objected to the West Virginia Lottery's TV commercials featuring actors who pretend to be..................................Subscribers

UK Online Gaming Firm Hands Ad Activity to 23red
LONDON, United Kingdom (November 1, 2006) -- Betfair has hired 23red to launch a major ad campaign to promote its online casino, Betfair-branded poker website and 'exchange games', which allow punters to bet against other players, rather than the house.....................Subscribers

Stage Electrics Supplies The Lottery's 1vs100
UNITED KINGDOM (October 6, 2006) -- Stage Electrics has supplied Chroma-Q Color Web, moving lights, dimming, generics and control for the new BBC1/Endemol National Lottery show 1vs100, hosted by Dermot O'Leary...............................Subscribers

Camelot Ads Are a Trade Winner
Retail Press Campaign Receives Prestigious Industry Award
WATFORD, United Kingdom (October 12, 2006) -- Camelot, The National Lottery operator, has won a silver GRAMIA (Grocery Advertising Marketing Industry Award) for its innovative "Are you making the most of us?" retail trade press campaign.............................Read the full story at: Vol.37 No.3

Sabres Will Not Sign New Contracts With State Lottery For Advertising During Games in HSBC Arena
ROCHESTER, New York, USA (October 7, 2006) -- Rochester billionaire Thomas Golisano says he will spend more than $1 million on an anti-casino marketing blitz./......................Subscribers

Bank Ad Urges People To Forego Their Weekly Lotto Ticket
LONDON, UK (August 22, 2006) -- Billy Connolly’s latest foray into the world of advertising is on behalf of a Dutch bank..............Subscribers

Advertising Watchdog Clears Lottery Ad
LONDON, United Kingdom (August 23, 2006) -- Advertising watchdogs have reportedly cleared a television campaign for Charity Lottery Monday of parodying the crucifixion and being offensive to Christians, despite several complaints.............................Subscribers

Call for Gambling Adverts to Display “Health Warnings
LONDON, United Kingdom (August 13, 2006) – A report, commissioned by the Department of Trade and Industry, said new laws had encouraged new forms of gambling which they would struggle to keep pace with.................................Subscribers

Massachusett Council on Compulsive Gambling Ad Receives National Recognition
Award-winning PSA Raises Awareness of Problem Gambling, Promotes Available Resources in the Commmonwealth

BOSTON, Massachusetts, USA (August 10, 2006) – State Treasurer Tim Cahill and Massachusetts Council on Compulsive Gambling Executive Director Kathy Scanlan are pleased to announce that the recently launched public service campaign raising awareness of problem gambling in the Commonwealth was honored with an award by the National Council on Problem Gambling............................Subscribers

Lottery Ad Escapes Advertising Standards Authority Ban
LONDON, United Kingdom (August 9, 2006) – UK National Lottery operator Camelot has reportedly escaped censure for its animated “smiles” campaign after a complaint that the advertising could encourage children to gamble........................Subscribers

New Lottery Ad Campaign Focuses On School Revenue
TEXAS, USA (July 30, 2006) -- The Lottery Commission is reported to have a new campaign to tell the public how much money is going to education..............Subscribers

UK Gaming Company Launches Multi-Million Pound Advertising Offensive
LONDON, United Kingdom (July 16, 2006) -- A UK Gaming Company today announced a multi-million pound outdoor and online advertising campaign with the twin goals of raising brand awareness and driving users to its...........Subscribers

Gambling Advertising Laws Relaxed
LONDON, United Kingdom (July 17, 2006) – UK gambling organizations, including casinos and betting websites will be free to advertise on television under new guidelines........Subscribers

Video Lottery Ads Get Personal
PIERRE, South Dakota, USA (July 6, 2006) -- The sponsor of a proposed initiated measure that seeks to repeal video gambling, is running radio and television ads...........Subscribers

Lottery Marketing for a New Millennium
COLORADO, USA (May 14, 2006) – Marketers are now using electronic signs and billboards to get their message across to the public and some lottery organisations have joined the revolution...........Subscribers

Powerball Ad Blitz Being Planned
NORTH CAROLINA, USA (May 15, 2006) -- The Lottery will reportedly start airing its Powerball ads a week from today. Television and radio ads will trumpet Powerball’s arrival ..............Subscribers

Gambling Ad Rules Set to be Relaxed
LIVERPOOL, United Kingdom (May 4, 2006) -- New advertising rules are being developed to give casinos greater scope to publicize their services.............Subscribers

Camelot Unveils New ‘Migrate’ TV Ad
UNITED KINGDOM (May 2, 2006) -- Camelot this week unveils a new TV brand ad, the second in its new campaign designed to inspire players to think about the different possibilities which winning.............Subscribers

New Gambling Code to be Released for Public Consultation
LONDON, United Kingdom (April 24, 2006) -- Casinos and gambling websites could reportedly be allowed to advertise on television and radio under a relaxation of rules.........Subscribers

Agency Launches New Branding Campaign for Lottery
PHOENIX, Arizona, USA (April 21, 2006) -- Ad shop Riester-Robb has reportedly developed a new campaign for the Arizona Lottery using stop-action animation to change the way people look at Scratcher tickets................Subscribers

Online Ad Revenues Hit New Heights
NEW YORK, USA (April 22, 2006) -- Online ad revenues swelled to $12.5 billion in 2005, a 30 percent jump over the previous year, an industry group............Subscribers

SC Education Lottery’s PR Manager Receives Mercury Awards
COLUMBIA, South Carolina (April 11, 2006) -- The South Carolina Chapter of the Public  Relations Society of America (SCPRSA) honored the winners of its annual Mercury Awards competition at a banquet in Columbia last week.........Subscribers

Agency Launches New Branding Campaign for Lottery Scratchers Product Line
PHOENIX, Arizona, USA (April 7, 2006) -- The full-service advertising and public relations firm for the Arizona Lottery, will dramatically change the way consumers look at their Scratchers tickets and other familiar objects...........Subscribers

Newspaper Declines Advertising from Lottery Commission
NORTH CAROLINA, USA (March 28, 2006) – North Carolina Education Lottery (NCEL)tickets are set to go on sale. To prime the ticket-buying public, the lottery's ad agency.............Subscribers

Ad Plan Won't 'Choke' Media
MANILA, Philippines (March 24, 2006) – Malacañang yesterday assured the public that a new executive order for consolidating the advertising budgets of all government agencies...........Subscribers

Lottery $10 Million Ad Account Up for Review
BOSTON, Massachusetts (March 26, 2006) -- The Massachusetts State Lottery Commission (MSLC) is issuing a requests for responses (RFR) to qualified advertising agencies to submit responses for a range of advertising services........Subscribers

Littlewoods Selects Agency to Run ‘Bingo Chic’ Campaign
LONDON, United Kingdom (March 23, 2006) -- Digital marketing agency TBG London has won the contract to work with online gaming site Littlewoodsbingo.com, following a competitive pitch.......Subscribers

Lottery Criticized Over Talent Fee
CHICAGO, Illinois, USA (March 20, 2006) -- Some Illinois lawmakers have reportedly criticized the state lottery for the fees it pays talent to promote its lottery games........Subscribers

First Draft of Proposed N.C. Lottery Ad Released
RALEIGH, North Carolina, USA (March 15, 2006) - A concept draft of the first television commercial for the North Carolina Education Lottery reportedly has a man sitting in a chair........Subscribers

Lottery Says Its Time to Review Advertising Account
GEORGIA, USA (February 26, 2006) -- The Georgia Lottery is reviewing its 13-year relationship with Fitzgerald + Co. and accepting bids for its marketing account from competing agencies..........Subscribers

Lottery Commissioners Want to Preview Ads
RALEIGH, North Carolina, USA (February 25, 2006) -- State lottery commissioners have reportedly decided they want some oversight, but not creative control, of the new television ads that will promote the games before they ..........Subscribers

Lottery Replaces Ad Agency
RALEIGH, North Carolina, USA (February 21, 2006) – The North Carolina Education Lottery has reportedly said it has selected ........Subscribers

Lottery Selects Firm to Manage Advertising Program
NORTH CAROLINA, USA (February 14, 2006) -- The North Carolina Education Lottery reportedly selected an agency to lead the lottery's projected..........Subscribers

New Russian Advertising Law Targets Gambling
MOSCOW, Russia (February 10, 2006) -- The State Duma today passed in the second and decisive reading a law on advertising which brings in new and .........Subscribers

National Lottery Awards Contracts Worth €20 Million to Two Media Agencies
DUBLIN, Ireland (February 12, 2006) -- The National Lottery has reportedly awarded contracts worth €20 million to two .........Subscribers

Ads Urge Lottery Players to Spend Within Their Means
BOISE, Idaho, USA (February 9, 2006) – The Powerball jackpot for Saturday night’s drawing will be an estimated $250 million. This huge figure reportedly has the Idaho Lottery Commission worried about how much people are willing to spend on lottery tickets.........Subscribers

Us and M&C Saatchi Land Lottery Task
LONDON, United Kingdom (February 3, 2006) -- Us, a pair of freelance creatives, have been handed full creative duties on the launch of Chariot, a new weekly lottery game, while M&C Saatchi will support them with account handling and brand strategy........Subscribers

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